29 October, 2018 - 07:12 Palms are stinging at FCB Africas offices in Cape Town and Johannesburg from high-fiving the myriad client/agency teams after their phenomenal performance in the Sunday Times 2018 Top Brands survey.
With 16 brands mentioned a total of 27 times across 18 different categories, FCB Africa groups clients certainly proved their marketing mettle.
In particular, FCB Africa clients accounted for the three major awards in the consumer section of the survey with Koo receiving the Grand Prix as the Overall Favourite Brand, and Coca-Cola taking the Social Investment Award and the Green Award.
In fact, three FCB Africa clients made it to the Top 10 Overall Favourite Brand list (Koo, Coca-Cola and Tastic Rice), two made it to the Top 10 Social Investment list (Coca-Cola and Tiger Brands) and two to the Top 10 Green list (Coca-Cola and Tiger Brands).
In addition, Tastic Rice was named the number 1 brand in the Essential Foods consumer category, Koo the number 1 brand in the Tinned Goods consumer category, and Coca-Cola the number 1 brand in the Soft Drinks consumer category.
FCB Africa brands achieving number 2 positions included Savanna Dry in the Cider consumer category and Toyota in the Car Companies business category.
Other FCB Africa brands acknowledged by the survey were Albany, Amarula, Sprite, FishAways, Sunlight Soap, Ingrams, Mrs Balls, Debonairs Pizza, Absa and Sasol.
Based on this performance, FCB Africa was the runner up for the Robyn Putter Award. This recognises the contributions made by creative agencies in support of winning brands, with the winner decided on a points system, based on the performance of its clients in the survey.
We are exceptionally proud of our clients and their brands. This is a phenomenal performance proving their professionalism and commitment to South African consumers and, in the case of those making the Grand Prix lists, to issues that are important to those consumers, said FCB Africa Group CEO, Brett Morris.
Congratulations to them all, especially seeing as - for most of them - this is not their first time achieving Grand Prix status, nor making the category lists. Consistency and commitment, staying the distance, is vital when it comes to brand building, and these 16 brands have certainly proved theyve got what it takes to deliver.
Morris also commended the agency teams that worked closely with FCB Africas clients to support their brand-building efforts.
Im very pleased to see such a wide spread of clients and brands making the lists, and across such a wide spread of different categories. I believe this demonstrates FCB Joburgs, FCB Cape Towns and Hellocomputers experience and depth, which obviously translates into adding value for our clients and brands.
ends
Source: FCB Africas Clients and Brands in Top Brands 2018:
CONSUMER
Grand Prix - Consumer
1 Koo
2 Coca-Cola
3 Samsung
4 Shoprite
5 KFC
6 Tastic
7 Lucky Star
8 All Gold Tomato Sauce
9 SABC 1
10 Pick n Pay (Supermarket/Hypermarket/ Family Store)
Social Investment - Consumer
1 Coca-Cola
2 Shoprite
3 Eskom
4 Pick n Pay
5 Vodacom
6 South African Breweries (SAB)
7 Telkom
8 KFC
9 Tiger Brands
10 Lever Brothers/Unilever
Green - Consumer
1 Coca-Cola
2 Shoprite
3 Eskom
4 Pick n Pay
5 Telkom
6 Vodacom
7 Unilever/Lever Brothers
8 Tiger Brands
9 MTN
10 South African Breweries (SAB)
Water
1 BonAqua
2 AQuelle
3 Woolworths Water
4 Valpre
5 H2O
6 Glaceau vitamin water
7 Aquartz
8 Oasis water
9 Seltzer water
10 Nestle pure life still water
Energy drinks
1 Powerade
2 Red Bull
3 Power Play
4 Energade
5 Lucozade
6 Monster
7 Dragon
8 Aloe Mas-Aloe Vera Energy Drink
9 Bioplus
10 Mofaya
Beer
1 Heineken
2 Castle Lite
3 Carling Black Label
4 Castle Lager
5 Corona
6 Flying Fish
7 Amstel Lager
8 Windhoek Draught
9 Hansa
10 Windhoek Lager
Ciders
1 Hunters Dry
2 Savanna Dry
3 Hunters Gold
4 Hunters Extreme
5 Redds Original
6 Redds Dry
7 Savanna Light
8 Strongbow
Alcoholic Coolers
1 Bernini
2 Red Square
3 Brutal Fruit
4 Smirnoff Spin
5 Smirnoff Storm
6 Bacardi Breezer
Alcoholic Spirits
1 Hennessey
2 Johnnie Walker
3 Jameson
4 Amarula
5 J & B
6 Skyy Vodka
7 Jack Daniels
8 Glenfiddich
9 Richelieu
10 Three Ships
Personal Care
1 Vaseline
2 Nivea
3 Sunlight
4 Protex
5 Dettol
6 Ingrams
7 Bio-Oil
8 Johnson & Johnson
9 Dove
10 Yardley
Fruit-Based Drinks
1 Oros
2 Liqui-Fruit
3 Clover
4 Fruitree
5 Halls
6 Ceres
7 Tropika
8 Magalies
9 Minute Maid
10 Clover Life Nectar
Condiments & Sauces
1 All Gold Tomato Sauce
2 Crosse & Blackwell Mayonnaise
3 Nola Mayonnaise
4 Mrs Balls Chutney
5 Nandos Sauces
6 Wellingtons Sweet Chilli
7 Steers Sauce
8 Tabasco Sauce
9 Woolworths Mayonnaise
10 Spur Sauces
Essential Foods
1 Tastic
2 Albany
3 White Star
4 Fattis & Monis
5 Sasko
6 Spekko
7 Ace
8 Blue Ribbon
9 Aunt Caroline
10 Iwisa
Tinned Foods
1 Koo
2 Lucky Star
3 All Gold
4 Bull Brand
5 John West
6 Glenryck
7 Hugos
8 Denny
9 Gold Dish
10 Rhodes
Soft Drinks
1 Coca-Cola
2 Stoney Ginger Beer
3 Sprite
4 Appletiser
5 Fanta
6 Sparletta
7 Nestea Ice Tea
8 Grapetiser
9 Twist
10 Iron Brew
Frozen Chicken
1 Rainbow
2 Goldi
3 Woolworths
4 I & J
5 Farmer Brown
6 Country Fair
7 Supreme
8 Any retailer brand
9 Yummy
Fast-food Restaurants
1 KFC
2 Nandos
3 Debonairs Pizza
4 McDonalds / McCafe
5 Wimpy
6 Chicken Licken
7 Steers
8 Romans Pizza
9 Zebros
10 FishAways
Sit-down Restaurants
1 Spur
2 Nandos
3 Wimpy
4 Mugg & Bean
5 RocoMamas
6 Ocean Basket
7 News Cafe
8 Cubana
9 Dros
10 Cape Town Fish Market
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Beauty and cosmetics
1 Nivea
2 Ponds
3 Avon
4 Yardley
5 Revlon
6 Clinique
7 Woolworths
8 Elizabeth Arden
9 Dawn
10 Dove
Electronic Goods
1 Samsung
2 LG
3 Sony
4 Apple
5 Hisen
