Sony Digital Rapids Pixel Power calrec Sony

Bringing TV to Life VIII: The innovation opportunity


An Accenture Global Video exec weighs in on the companys latest video market report


Colby RamseyPublish date:

Aug 9, 2018

In BTTL VI and VII, Accenture described how the video market is changing through digital disruption and gave practical, executable insights on how digital businesses can adapt. It introduced the S-curve framework for transformation: an approach where investments that drive growth in core revenue models also underpin future growth in new areas. It surmised that this was possible only by unlocking innovation and exploiting trapped value in your current organisation, by decoupling from legacy and taking a data-driven approach.

In this latest issue of Bringing TV to Life, Accenture digs deeper into why innovation remains essential to your success, and how you can embrace creative ideas and approaches to keep it alive in your products, engineering, operating model, workforce, commercial models and ecosystems.

While broadcasters may have a digital offering, it's usually for marketing or some small ancillary revenue, with most of their technology organisation dedicated to transactional backend and automation services, according to Sef Tuma, managing director & global lead, Accenture Digital Video.

Tuma told TVBEurope that this results in a significant amount of inefficiencies in terms of how they position themselves on long term value.

Meanwhile, operators have been able to bundle product offerings into compelling consumer propositions. At the same time, they have struggled to link product innovation to broader commercial innovation or to advanced marketing / service capabilities that can influence product loyalty and customer lifetime value.

Platform companies on the other hand are demonstrating extremely strong capabilities: They can build highly innovative and capital efficient platforms that allow them to quickly respond to market demands, while continuously adding value through a strong focus on data-driven capabilities, Tuma added. At the same time their ability to operate efficiently and at scale in a broader ecosystem where partner businesses have varying levels of technical maturity, is more difficult, and requires a lot of effort on their part.

The report discusses how companies can start changing the way they invest and operate to continue to enable their core business, while simultaneously driving capital efficiencies through strategic investments that give them the flexibility to pivot to new business models.

Sef Tuma, Accenture Global Video

They must understand that there will always be a concern around cannibalising the business, and a pressure that they are potentially taking away resources or investments from the revenue channel that makes the most money at a particular time, said Tuma.

Tuma went on to mention the S-Curve model, which is designed to help manage the three waves of transformation and lies behind all of the transformation ideas discussed in the paper:

1. Transform the core: investing in driving efficiencies in your core business to create room for investment elsewhere

2. Grow the core: investing in core capabilities that will unlock new growth in the existing business backed by digital capabilities, while also enabling the company to explore new opportunities in the future

3. Building the new: incubate new, disruptive ideas; the Next Big Thing on a similar foundation as the core in order to reduce the capital investment pressures on opportunistic business models

You've got to invest in your core business, and use that as a foundation for new businesses, and do that in a way that allows you to decide when would be an appropriate time to shift business models, even at the expense of your core business, Tuma explained. The path is clear but the decision for traditional companies can be scary. However, without the foundation to pivot to the new, navigating disruption will be almost impossible.

The general digitisation of customer interaction is in fact driving the innovation curve. Digital IP-based technology provides information in both directions which then allows for these touch points to be optimised.

Companies need to determine the foundational pieces that allow optimisation while bolstering their traditional business models: Invest to make those traditional business models work for as long as they can, said Tuma. Content intelligence, advertising optimisation, customer lifetime value maximisation, and strong relationships will eventually enable most traditional models, and allow them to optimise their revenues more efficiently.

Tuma went on to describe a culture shift which stems from associated technical organisational models and their funding: This area has traditionally been heavily-siloed, and has built a certain culture of cost centre, of protectionism, and potentially of lack of flexibility until business requirements are clear, he said.

While it is much easier to use digital technology to control costs and measure effectiveness, some are finding it hard to get to this level of agile transformation due to the way they have been built culturally.

It's about ambition and expectation, Tuma remarked. We built the S-Curve to soften the risk associated with the potential disruption of pivoting to newer business models and give those who are looking at the next three to five years a playbook on how to ensure they're baking sustainability into the overall business as digital disruption accelerates.

Strategy is not that interesting without execution. You must be able to take your capital investments, augment your advantages to enable growth, drive efficiencies where possible, inject new capabilities to compliment your existing skills, and allow yourself the flexibility to use multiple monetisation models while creating free cash flow.

I think this is a challenge that's goin
See more stories from tvb

Europe Stories


Trinnov do Dante (and AES67)

Loudspeaker processors talk to more audio standards Hardware > Speaker Management One of Trinnovs MC-HCC high-channel count processors Adding to their produ...


Celebramos el Crecimiento y la Evolucin del Sonido del Trap con Trapperz

El trap desaf a cualquier definici n. Este g nero, que tiene sus ra ces en el hip-hop, se origin en las calles de Atlanta con pioneros como Jeezy y T.I. Desde ...


Toasting Spotify Wrapped 2018 at Our Influencer Lunch

What's on your 2018 Spotify Wrapped? Our most recent campaign has been the talk of the town since we launched last week, and the celebrations don't stop...


How to Set Up Spotify on Your Amazon Alexa-Enabled Device

So you just unwrapped an Amazon Alexa, Echo, or Echo Dot-maybe someone who really gets you gifted one, or perhaps the holidays inspired you to treat yo' sel...


How to Set Up Spotify on Your Google Home Mini

Voice-activated speakers are some of the hottest gifts this holiday season, and the Google Home, Hub, Max, and Mini are no exceptions. If you just unwrapped one...



Amsterdam, Netherlands, 14 December 2018 - VEON Holdings B.V. (the Company ), a wholly-owned subsidiary of VEON Ltd. ( VEON ), and VIP Finance Ireland DAC (in ...


VANDA, the first virtual assistant in Hungary, has started to work at Telekom

VANDA, the first virtual assistant in Hungary, has started to work at Telekom Budapest, December 11, 2018 11:00 This summer Telekom's customer service r...


Tonight recommissioned as it celebrates 20 years on air

Published: Fri 14 Dec 2018 Tonight recommissioned as it celebrates 20 years on air Shiver, the award-winning ITV Studios label, has been recommissioned to pro...


Broadcasters publish joint guidance note on Ofcom out-of-London definitions

Published: Fri 14 Dec 2018 Broadcasters publish joint guidance note on Ofcom out-of-London definitions The UK's PSBs (BBC, ITV, Channel 4 and Channel 5) h...


Half of homes could boost their broadband

Half of homes could boost their broadband Add to Your Pages 14 December 2018 Millions could get faster internet today without paying more, research re...


IMT Vislink's Video Technology Powers Vicareo RefCam at Nationally Televised NCAA College Football Games

IMT Vislinks Video Technology Powers Vicareo RefCam at Nationally Televised NCA...


Ruptly Relies on Riedel's MediorNet and Artist on Board of new OB and DSNG Vehicles

Ruptly Relies on Riedels MediorNet and Artist on Board of new OB and DSNG Vehicl...


Esports Arena Las Vegas Sounds Off With Lawo

Esports Arena Las Vegas Sounds Off With Lawo posted: 14/12/2018 About Lawo Lawo designs and manufactures pioneering network, control, audio and video tec...


Alan Alda NABs Distinguished Service Award

The seven-time Emmy winner will receive the award on 8th April Author: Dan MeierPublish date: Dec 14, 2018 Alan Alda will receive the National Association o...


More than 400 million people a month view Facebook Watch

Globally 75 million people a day view one minute of content on the platform Author: Jenny PriestleyPublish date: Dec 14, 2018 Facebook says its TV platform ...


Channel 4 appoints head of inclusion and diversity

Yasir Mirza will join the broadcaster in January Author: Jenny PriestleyPublish date: Dec 14, 2018 Channel 4 has announced the appointment of Yasir Mizra as...


TRACE buys four Sony music channels

Marks the media groups return to the UK market Author: Dan MeierPublish date: Dec 14, 2018 TRACE has bought UK-based music channels Chart Show TV, Chart Sho...


Intel, ESL extend global esports partnership

$100 million investment makes the esports partnership the biggest in history Author: Dan MeierPublish date: Dec 14, 2018 Intel and ESL have announced a $100...


Exertis makes new...

Howard Ingleby and Jamie Brothwell appointed to newly created positions in Exertis. Howard Ingleby has been appointed to the newly created position of program...


A bit of audio history on...

Next year's Prolight + Sound and Musikmesse will go back in time as it offers visitors the chance to see and hear milestones from four decades of concert PA...


Tukans to distribute Aveo Systems in the UK

Aveo Systems has appointed Tukans as the company's distributor in the UK. A specialist distributor of collaboration products including Clockaudio, Hall Rese...


U-Render Available for Early Access

U-Render is a and ultra-fast real-time renderer perfectly suited for use in the fields of design, animation and visualization. Developer Uppercut Visual Technol...


Kinesys on the Road

Kinesys on the Road posted: 14/12/2018 We've caught a few acts on tour in the UK this autumn using Kinesys automation kit in many formats to accomplis...


On the Road with 5 Seconds of Summer

On the Road with 5 Seconds of Summer posted: 14/12/2018 Touring crew shot L-R Pavan, Sam, Marc & Phil Adlib was back on the road with pop rockers 5 Secon...


Avixa hosting ISE 2019...

Dave Labuskes - Avixa CEO Avixa will host two half day conferences at Integrated Systems Europe (ISE) 2019 from February 5-8, 2019 in Amsterdam. The events p...


Epson extends lead as top Pro AV Projector Vendor

Epson 8K lumen projectors in action at Serpentine Sackler Gallery Epson has been named as number one provider of projectors above 6k lumens across EMEAR and CI...


Polar appoints Andrew...

UK distributor Polar has announced Andrew Plunkett as its business development manager for public address/voice alarm with a focus on large-scale stadium instal...


WyreStorm names new CEO

Derek Hulbert has stepped down from his position of CEO at WyreStorm, the company has named Hulberts replacement as Arthur Lau. A statement released by the co...


Euroradio joins the party to celebrate Swiss orchestra's first century

Euroradio joins the party to celebrate Swiss orchestra's first century...


SatCab adoption: EBU positive about retransmissions but disappointed over online transmissions

SatCab adoption: EBU positive about retransmissions but disappointed over online...


Boidar Sundic appointed Managing Director of RTCG

Bo idar Sundic appointed Managing Director of RTCG...


EBU extends partnership with Austrian Ski

EBU extends partnership with Austrian Ski...


Ruptly Relies on Riedel's MediorNet and Artist

WUPPERTAL December 13, 2018 Ruptly Relies on Riedel's MediorNet and Artist Riedel's MediorNet real-time media network and Artist digital matrix interc...


VEON appoints Ursula Burns as Chairman and CEO

Amsterdam, 13 December 2018 - VEON Ltd. (NASDAQ and Euronext Amsterdam: VEON), a leading global provider of connectivity and internet services headquartered in ...



Jon Schumann, FOH for this Danish singer/songwriter, is using DPA microphones to ensure her vocals, live guitar and drums integrate seamlessly with electronic e...


Ericsson, SK Telecom and Qualcomm collaborate to break 5G barriers

Under the 5G agreement, Ericsson will provide SKT with 5G New Radio (NR) radio, baseband, and Ericsson Network Management systems for its 5G commercial network ...


Girls Make Beats and Spotify Inspire Young Women to Find Their Voices

Twelve-year-old Destiny once dreamed of dancing backup for Beyonc . After participating in Tiffany Miranda's girl-powered program Girls Make Beats, those dr...


ProSiebenSat.1 forms joint venture with via 7Sports

ProSiebenSat.1 forms joint venture with via 7Sports Munich, December 13, 2018. ProSiebenSat.1 is significantly expanding its eSports activities: 7S...


Esports Arena Las Vegas Sounds Off With Lawo

E-sports - the world of competitive video gaming - has become an international phenomenon, with millions of fans watching both in person and on Internet livestr...


New Research from Brightcove Finds 94 Percent of Employees Enjoy At Least One Event Live Streamed in the Workplace

Almost half of the enterprise audience (49 percent) find internal company meetin...


GSMA's Programme Tech4girls' Wins 2018 Corporate Citizen of the Americas Award from the Organization of American

The Trust for the Americas, Affiliated with the OAS, Recognized Tech4Girls for P...


Florence Dobson announced as inaugural recipient of The Tony Warren Drama Bursary

Published: Thu 13 Dec 2018 Florence Dobson announced as inaugural recipient of ...


The IP future is now

By Neil Maycock, SVP strategic marketing, Grass Valley Author: ContributorPublish date: Dec 13, 2018 Two years ago, it was clear that the industry recognise...


Why the superabundance of content is proving tricky

Simon Trudelle, senior director product marketing at NAGRA, looks at why effective media asset management is crucial for pay-TV operators and content owners Au...


Bringing Morecambe and Wise back to Britain

TVBEurope speaks to executive producer Mark Wells about restoring unseen footage for Morecambe & Wise in America Author: Dan MeierPublish date: Dec 13, 2018 ...


DiGiCo Consoles Assure Un Sonido Increible for Latin GRAMMY Awards

LAS VEGAS, Nevada - December 2018 - The 19th Annual Latin GRAMMY Awards Show, held on November 15 at the MGM Grand Garden Arena in Las Vegas and broadcast live ...


Waves kits up for NAMM

New virtual instruments and plug-ins on sale now! Software > Processor, Synthesizer, Virtual Instrument Waves Sibilance Virtual instrument and software proc...


Enhancer Enhanced!

CEDAR SE 1 v2 firmware out now Hardware > Processor The CEDAR Audio SE 1 CEDAR Audios SE 1 Speech Enhancer, launched last year, can now be upgraded with the...


Mother load?

New take on reactive load box from Boss Hardware > Amplifier, Speaker Simulator Boss have announced the Waza Tube Amp Expander, a reactive load box with plen...


Cinema 4D's MoGraph Toolset Receives Academy Award

The MoGraph module in Cinema 4D is among this year's Academy of Motion Picture Arts and Sciences honorees for a Scientific and Technical Academy Award. The ...