An Accenture Global Video exec weighs in on the companys latest video market report
Author:
Colby RamseyPublish date:
Aug 9, 2018
In BTTL VI and VII, Accenture described how the video market is changing through digital disruption and gave practical, executable insights on how digital businesses can adapt. It introduced the S-curve framework for transformation: an approach where investments that drive growth in core revenue models also underpin future growth in new areas. It surmised that this was possible only by unlocking innovation and exploiting trapped value in your current organisation, by decoupling from legacy and taking a data-driven approach.
In this latest issue of Bringing TV to Life, Accenture digs deeper into why innovation remains essential to your success, and how you can embrace creative ideas and approaches to keep it alive in your products, engineering, operating model, workforce, commercial models and ecosystems.
While broadcasters may have a digital offering, it's usually for marketing or some small ancillary revenue, with most of their technology organisation dedicated to transactional backend and automation services, according to Sef Tuma, managing director & global lead, Accenture Digital Video.
Tuma told TVBEurope that this results in a significant amount of inefficiencies in terms of how they position themselves on long term value.
Meanwhile, operators have been able to bundle product offerings into compelling consumer propositions. At the same time, they have struggled to link product innovation to broader commercial innovation or to advanced marketing / service capabilities that can influence product loyalty and customer lifetime value.
Platform companies on the other hand are demonstrating extremely strong capabilities: They can build highly innovative and capital efficient platforms that allow them to quickly respond to market demands, while continuously adding value through a strong focus on data-driven capabilities, Tuma added. At the same time their ability to operate efficiently and at scale in a broader ecosystem where partner businesses have varying levels of technical maturity, is more difficult, and requires a lot of effort on their part.
The report discusses how companies can start changing the way they invest and operate to continue to enable their core business, while simultaneously driving capital efficiencies through strategic investments that give them the flexibility to pivot to new business models.
Sef Tuma, Accenture Global Video
They must understand that there will always be a concern around cannibalising the business, and a pressure that they are potentially taking away resources or investments from the revenue channel that makes the most money at a particular time, said Tuma.
Tuma went on to mention the S-Curve model, which is designed to help manage the three waves of transformation and lies behind all of the transformation ideas discussed in the paper:
1. Transform the core: investing in driving efficiencies in your core business to create room for investment elsewhere
2. Grow the core: investing in core capabilities that will unlock new growth in the existing business backed by digital capabilities, while also enabling the company to explore new opportunities in the future
3. Building the new: incubate new, disruptive ideas; the Next Big Thing on a similar foundation as the core in order to reduce the capital investment pressures on opportunistic business models
You've got to invest in your core business, and use that as a foundation for new businesses, and do that in a way that allows you to decide when would be an appropriate time to shift business models, even at the expense of your core business, Tuma explained. The path is clear but the decision for traditional companies can be scary. However, without the foundation to pivot to the new, navigating disruption will be almost impossible.
The general digitisation of customer interaction is in fact driving the innovation curve. Digital IP-based technology provides information in both directions which then allows for these touch points to be optimised.
Companies need to determine the foundational pieces that allow optimisation while bolstering their traditional business models: Invest to make those traditional business models work for as long as they can, said Tuma. Content intelligence, advertising optimisation, customer lifetime value maximisation, and strong relationships will eventually enable most traditional models, and allow them to optimise their revenues more efficiently.
Tuma went on to describe a culture shift which stems from associated technical organisational models and their funding: This area has traditionally been heavily-siloed, and has built a certain culture of cost centre, of protectionism, and potentially of lack of flexibility until business requirements are clear, he said.
While it is much easier to use digital technology to control costs and measure effectiveness, some are finding it hard to get to this level of agile transformation due to the way they have been built culturally.
It's about ambition and expectation, Tuma remarked. We built the S-Curve to soften the risk associated with the potential disruption of pivoting to newer business models and give those who are looking at the next three to five years a playbook on how to ensure they're baking sustainability into the overall business as digital disruption accelerates.
Strategy is not that interesting without execution. You must be able to take your capital investments, augment your advantages to enable growth, drive efficiencies where possible, inject new capabilities to compliment your existing skills, and allow yourself the flexibility to use multiple monetisation models while creating free cash flow.
I think this is a challenge that's goin
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
03/03/2026
For many, finding time or headspace to pick up a book can feel out of reach, but...
03/03/2026
Rohde & Schwarz and Realtek demonstrate first test solution for Bluetooth LE Hi...
03/03/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
03/03/2026
Luxembourg, 2 March 2026 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the year ended 31 December 2025
FY25 Pe...
03/03/2026
RT is proud to support a rich and diverse programme of arts and cultural events taking place across Ireland throughout March 2026. This month brings a remarkab...
03/03/2026
03 Mar 2026
VEON and MeetKai Expand Collaboration to Explore Sovereign AI Infra...
03/03/2026
Tuesday 3 March 2026
Sky releases official trailer for The Miniature Wife, a Sk...
03/03/2026
Tuesday 3 March 2026
Ryan Reynolds and Rob Mac land first ever live commentary ...
03/03/2026
Tuesday 3 March 2026
The Dyers' Caravan Park reopens for a second season after a hit launch on Sky
The Dyers' Caravan Park
JPEG (510KB)
Sky books a ...
03/03/2026
Harmonic's cOS Virtualized Broadband Platform Simplifies Network Operations, Lowers Hardware Dependency and Enables Seamless DOCSIS and Fiber Growth SAN JO...
03/03/2026
Comscore to Announce Fourth Quarter and Full Year 2025 Financial ResultsRESTON, VA, March 3, 2026 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for plannin...
03/03/2026
Self-taught on iMovie, Hanagami transitioned to Final Cut Pro in 2009, discovering that professional tools could give him full creative control over how his wor...
03/03/2026
RT Media Sales has announced Spry Finance has renewed it's sponsorship of M...
02/03/2026
Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...
02/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...
02/03/2026
Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
27/02/2026
Since its inception, Gorillaz has been known for blending art with genre-bending...
27/02/2026
This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...
27/02/2026
Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...
27/02/2026
In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...
27/02/2026
Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...
27/02/2026
The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff
The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...
27/02/2026
A deeply personal, uncompromising portrait of the legendary punk rock iconFriday...
27/02/2026
One of Ireland's favourite lifestyle shows Home of the Year, returns for its 12th series and will be proudly sponsored by SIRO. The brand-new series will ai...
27/02/2026
Our Farm: A GIY Story lands on RT One and RT Player from March 3
From walled garden to community farm, new six-part series captures the unfiltered realities...
27/02/2026
Note: English version included below the Irish language version.
Seachtain na Gaeilge 2026 ar RT
A Ghaeilge mo cheol th '
T feachtas athnuaite i n...
26/02/2026
Rohde & Schwarz awarded contract by Israel Airports Authority for QPS201 securit...
26/02/2026
Rohde & Schwarz highlights its unique CMX500 one-box tester tailored for NTN tes...
26/02/2026
Rohde & Schwarz high-efficiency transmitter powers next-gen broadcast services i...
26/02/2026
Rohde & Schwarz highlights its comprehensive embedded systems test solutions at ...
26/02/2026
Rohde & Schwarz to showcase spectrum security and network efficiency solutions a...
26/02/2026
Rohde & Schwarz and Broadcom showcase first Wi-Fi 8 RF signaling tests, paving w...
26/02/2026
Rohde & Schwarz advances AI-RAN testing using digital twins with NVIDIA Rohde & Schwarz, in collaboration with NVIDIA, continues to drive AI-RAN innovation fo...
An Accenture Global Video exec weighs in on the companys latest video market report
