Sony Digital Rapids Pixel Power calrec Sony

Bringing TV to Life VIII: The innovation opportunity

10/08/2018

An Accenture Global Video exec weighs in on the companys latest video market report

Author:

Colby RamseyPublish date:

Aug 9, 2018

In BTTL VI and VII, Accenture described how the video market is changing through digital disruption and gave practical, executable insights on how digital businesses can adapt. It introduced the S-curve framework for transformation: an approach where investments that drive growth in core revenue models also underpin future growth in new areas. It surmised that this was possible only by unlocking innovation and exploiting trapped value in your current organisation, by decoupling from legacy and taking a data-driven approach.

In this latest issue of Bringing TV to Life, Accenture digs deeper into why innovation remains essential to your success, and how you can embrace creative ideas and approaches to keep it alive in your products, engineering, operating model, workforce, commercial models and ecosystems.

While broadcasters may have a digital offering, it's usually for marketing or some small ancillary revenue, with most of their technology organisation dedicated to transactional backend and automation services, according to Sef Tuma, managing director & global lead, Accenture Digital Video.

Tuma told TVBEurope that this results in a significant amount of inefficiencies in terms of how they position themselves on long term value.

Meanwhile, operators have been able to bundle product offerings into compelling consumer propositions. At the same time, they have struggled to link product innovation to broader commercial innovation or to advanced marketing / service capabilities that can influence product loyalty and customer lifetime value.

Platform companies on the other hand are demonstrating extremely strong capabilities: They can build highly innovative and capital efficient platforms that allow them to quickly respond to market demands, while continuously adding value through a strong focus on data-driven capabilities, Tuma added. At the same time their ability to operate efficiently and at scale in a broader ecosystem where partner businesses have varying levels of technical maturity, is more difficult, and requires a lot of effort on their part.

The report discusses how companies can start changing the way they invest and operate to continue to enable their core business, while simultaneously driving capital efficiencies through strategic investments that give them the flexibility to pivot to new business models.

Sef Tuma, Accenture Global Video

They must understand that there will always be a concern around cannibalising the business, and a pressure that they are potentially taking away resources or investments from the revenue channel that makes the most money at a particular time, said Tuma.

Tuma went on to mention the S-Curve model, which is designed to help manage the three waves of transformation and lies behind all of the transformation ideas discussed in the paper:

1. Transform the core: investing in driving efficiencies in your core business to create room for investment elsewhere

2. Grow the core: investing in core capabilities that will unlock new growth in the existing business backed by digital capabilities, while also enabling the company to explore new opportunities in the future

3. Building the new: incubate new, disruptive ideas; the Next Big Thing on a similar foundation as the core in order to reduce the capital investment pressures on opportunistic business models

You've got to invest in your core business, and use that as a foundation for new businesses, and do that in a way that allows you to decide when would be an appropriate time to shift business models, even at the expense of your core business, Tuma explained. The path is clear but the decision for traditional companies can be scary. However, without the foundation to pivot to the new, navigating disruption will be almost impossible.

The general digitisation of customer interaction is in fact driving the innovation curve. Digital IP-based technology provides information in both directions which then allows for these touch points to be optimised.

Companies need to determine the foundational pieces that allow optimisation while bolstering their traditional business models: Invest to make those traditional business models work for as long as they can, said Tuma. Content intelligence, advertising optimisation, customer lifetime value maximisation, and strong relationships will eventually enable most traditional models, and allow them to optimise their revenues more efficiently.

Tuma went on to describe a culture shift which stems from associated technical organisational models and their funding: This area has traditionally been heavily-siloed, and has built a certain culture of cost centre, of protectionism, and potentially of lack of flexibility until business requirements are clear, he said.

While it is much easier to use digital technology to control costs and measure effectiveness, some are finding it hard to get to this level of agile transformation due to the way they have been built culturally.

It's about ambition and expectation, Tuma remarked. We built the S-Curve to soften the risk associated with the potential disruption of pivoting to newer business models and give those who are looking at the next three to five years a playbook on how to ensure they're baking sustainability into the overall business as digital disruption accelerates.

Strategy is not that interesting without execution. You must be able to take your capital investments, augment your advantages to enable growth, drive efficiencies where possible, inject new capabilities to compliment your existing skills, and allow yourself the flexibility to use multiple monetisation models while creating free cash flow.

I think this is a challenge that's goin
LINK: /features/bringing-tv-to-life-viii-the-innovation-opportunity...
See more stories from tvb

Europe Stories

14/08/2018

TAG V.S. to Showcase MCM-9000U IP-Multiviewer and Monitoring System at IBC2018

TAG V.S. to Showcase MCM-9000U IP-Multiviewer and Monitoring System at IBC2018 posted: 13/08/2018 Support for uncompressed and compressed signals in one sol...

14/08/2018

Videointegrators USA Assigned As Distributor Of Vitec Production Solutions Brands In North America

Videointegrators USA Assigned As Distributor Of Vitec Production Solutions Brand...

14/08/2018

Nelson Mandela Centenary is focus of new Euroradio offer

Nelson Mandela Centenary is focus of new Euroradio offer...

14/08/2018

Graded on Baselight: The Witch: Part 1. The Subversion

Facility: Dexter The EYE, Korea Colourist: Kim, IlKwang Release date: 27 June 2018 (South Korea) A high school student with amnesia tries to uncover what ha...

14/08/2018

Graded on Baselight: Adidas- FW18 Never Finish

Facility: The Mill Colourist: Fergus McCall Release date: July 2018 In the new video campaign Adidas Originals shows how creativity is a constantly evolving...

14/08/2018

Graded on Baselight: The Smashing Pumpkins Solara

Facility: The Mill Colourist: Josh Bohoskey Release date: July 2018 The Smashing Pumpkins have released their come-back single along with a surreal and uniq...

14/08/2018

Graded on Baselight: Elle Days and Nights

Facility: Mpc Colourist: Philip Louis Hambi Release date: July 2018 Beautiful grade on this fashion film for Elle Magazine featuring model Emma Laird and di...

14/08/2018

AxF goes real-time! Epic Games' Unreal Studio 4.20 Supports AxF, X-Rite's Appearance Exchange Format

AxF goes real-time! Epic Games' Unreal Studio 4.20 Supports AxF, X-Rite'...

14/08/2018

Chaos Group V-Ray supports AxF, X-Rite's Appearance Exchange Format

Chaos Group V-Ray supports AxF, X-Rite's Appearance Exchange Format GRAND RAPIDS, Mich., August 12, 2018 X-Rite Incorporated, a global leader in color ...

14/08/2018

Clear-Coms Think Academy Brings Hands-On Training and Demos for All Current Products

Home > About Clear-Com > News and Stories > 2018 News Archive August 13, 2018 ...

13/08/2018

Arista Networks and Nevion partner to provide media network solutions for broadcasting

Joint solution to be demonstrated at IBC2018 Oslo, Norway, 13 August 2018 - Nev...

13/08/2018

VIZ MEDIA ANNOUNCES NEW PUBLISHING TITLES SET TO DEBUT IN EARLY 2019

VIZ MEDIA ANNOUNCES NEW PUBLISHING TITLES SET TO DEBUT IN EARLY 2019 VIZ Media Expands Publishing Roster With MY HERO ACADEMIA: SCHOOL BRIEFS, URUSEI YATSURA, ...

13/08/2018

VIZ MEDIA ANNOUNCES THE ACQUISITION OF GOTHIC FANTASY ANIME SERIES CASTLEVANIA

VIZ MEDIA ANNOUNCES THE ACQUISITION OF GOTHIC FANTASY ANIME SERIES CASTLEVANIA VIZ Media Acquires Home Media Rights To Season 1 Of The Hit Netflix Animated Ser...

13/08/2018

VIZ MEDIA DEBUTS COMPREHENSIVE DIGITAL COLLECTION OF POKMON MANGA

VIZ MEDIA DEBUTS COMPREHENSIVE DIGITAL COLLECTION OF POK MON MANGA POK MON ADVENTURES And POK MON Movie Adaptations Will Be Available On VIZ Media's Digit...

13/08/2018

VIZ MEDIA ANNOUNCES THE ACQUISITION OF THE ART OF MAGIC: THE GATHERING-RAVNICA

VIZ MEDIA ANNOUNCES THE ACQUISITION OF THE ART OF MAGIC: THE GATHERING RAVNICA Explore The Seventh Hardcover Installment Of VIZ Media's Acclaimed Series Ce...

13/08/2018

VIZ MEDIA LAUNCHES THE COMIMG-OF-AGE LGBT MANGA THAT BLUE SKY FEELING

VIZ MEDIA LAUNCHES THE COMIMG-OF-AGE LGBT MANGA THAT BLUE SKY FEELING Tender Portrayal Of A Relationship Between A Pair Of High School Students Debuts This Sum...

13/08/2018

VIZ MEDIA ANNOUNCES THE RELEASE OF NEW SHOJO MANGA SERIES SHORTCAKE CAKE

VIZ MEDIA ANNOUNCES THE RELEASE OF NEW SHOJO MANGA SERIES SHORTCAKE CAKE High School Student Ten's Life Changes Forever When She Moves Into A Boardinghouse...

13/08/2018

VIZ MEDIA RELEASES THE HIGHLY ANTICIPATED MANGA SERIES RADIANT

VIZ MEDIA RELEASES THE HIGHLY ANTICIPATED MANGA SERIES RADIANT Tony Valente's Supernatural Adventure Series Arrives This September San Francisco, CA, Augu...

13/08/2018

VIZ MEDIA LAUNCHES THE NEW MANGA ADVENTURE SERIES DR. STONE

VIZ MEDIA LAUNCHES THE NEW MANGA ADVENTURE SERIES DR. STONE Science Meets The Stone Age In New Shonen Jump Series From The Writer Of EYESHIELD 21 San Francisc...

13/08/2018

VIZ MEDIA TO LIVESTREAM THREE SEASONS OF JOJO'S BIZARRE ADVENTURE ON TWITCH

VIZ MEDIA TO LIVESTREAM THREE SEASONS OF JOJO'S BIZARRE ADVENTURE ON TWITCH 113 Subtitled Episodes Of The Acclaimed Anime Series To Air On Twitch From Augu...

13/08/2018

Morven Christie to star in new six-part drama The Bay

Published: Mon 13 Aug 2018 Morven Christie to star in new six-part drama The Bay, from Tall Story Pictures. Written by award-winning writer Daragh Carville I...

13/08/2018

6 Questions (and Answers) with CEO Daniel Ek about Spotify and Samsung's New Partnership

It's never been easier to play music on-demand. With your trusty smartphone ...

13/08/2018

VISLINK HCAM - HOW QUALITY AND EFFICIENCY ENABLES IMMERSIVE VIEWING

Across the globe, over 50% of the most watched TV programs last year were Live events. Big budget episodic shows are however impacting on Live TV Viewers are ...

13/08/2018

US SVoD subs to reach 208 million by 2023

Digital TV Research predicts 75 per cent of homes will subscribe to at least one service Author: Jenny PriestleyPublish date: Aug 13, 2018 The number of sub...

13/08/2018

Europeans watching two more hours of VoD content a month

Online long-form content is the fastest-growing category in the top five European markets Author: Colby RamseyPublish date: Aug 13, 2018 Europeans are watch...

13/08/2018

Freeview launches Quest HD

Viewers will be able to watch the EFL in high definition Author: Colby RamseyPublish date: Aug 13, 2018 Freeview has announced the launch of Quest in high d...

13/08/2018

Virgin TV Go app adds download feature

Customers have 48 hours to watch content once it has been started Author: Jenny PriestleyPublish date: Aug 13, 2018 Virgin Medias TV Go app has been updated...

13/08/2018

EBU and European Athletics renew broadcast rights deal to 2027

Deal covers worldwide broadcast rights and services provided from Eurovision Media Services Author: Jenny PriestleyPublish date: Aug 13, 2018 The EBU and Eu...

13/08/2018

AES UK Mastering Conference coming Sept 22-23

Top mastering pros share expertise in London event Place / Event > Conference The new Mastering Group within the AES UK Section will be presenting the inaugu...

13/08/2018

XD motion and GSS at IBC2018 at booth 12.E56: Meet Benoit Dentan

XD motion and GSS at IBC2018 at booth 12.E56: Meet Benoit Dentan posted: 13/08/2018 Benoit and his team will introduce their AR/VR X fly 3D cablecam syste...

13/08/2018

Maestra London Prepares for Busy Autumn

Maestra London Prepares for Busy Autumn posted: 13/08/2018 Matt Spark, Cameron Pullar and Euan MacLeod (l-r) Multi award-winning event design and technic...

12/08/2018

AIMS at IBC2018

AIMS at IBC2018 posted: 12/08/2018 IP Showcase and the IP Showcase Theater The Alliance for IP Media Solutions (AIMS) will return to IBC this year with i...

12/08/2018

Robe for Mega HLSR Event

Robe for Mega HLSR Event posted: 11/08/2018 Lighting designer Nathan Brittain from LD Systems chose to work nearly 250 Robe moving lights on his rig for t...

11/08/2018

EBU and European Athletics renew worldwide broadcast rights agreement

EBU and European Athletics renew worldwide broadcast rights agreement...

11/08/2018

Qvest Media Singapore expands management team

Qvest Media Singapore expands management team posted: 11/08/2018 Sushant Sharma, Managing Director, Qvest Media Singapore + Konstantin Knauf, Director Con...

11/08/2018

Takes off like a rocket: CAT.6 SUPERFLEX - flexible and robust

Takes off like a rocket: CAT.6 SUPERFLEX - flexible and robust posted: 11/08/2018 SOMMER CABLE presents an outdoor cable for digital audio and network sig...

10/08/2018

Quarterly Report of Carl Zeiss Meditec AG: Carl Zeiss Meditec accelerates growth

JENA/Germany, 10.08.2018. After nine months 2017/18, Carl Zeiss Meditec AG was able to achieve further encouraging growth in all strategic business unit...

10/08/2018

Canon UK encourages students to use visual storytelling to \u003cb\u003e...\u003c/b\u003e

Canon UK encourages students to use visual storytelling to address UN Sustainabl...

10/08/2018

Lagardre Sports develops exclusive mobile app for Premier League Club West Ham United

Lagard re Sports develops exclusive mobile app for Premier League Club West Ham ...

10/08/2018

Schneider Electric's annual golf day supports the Electrical Industries Charity

02/08/2018 - Schneider Electric, the leader in energy management and efficiency,...

10/08/2018

London leaves the most lights on in the war on Energy Waste

06/08/2018 - The results are in and Southerners are the most guilty of forgetting to switch off unused lights, devices and appliances - leaving over 11.8 millio...

10/08/2018

Ericsson pioneers 5G in the Philippines

Ericsson has marked 30 years of operations in the Philippines by presenting a demonstration of 5G technology using its 5G trial system and demonstrated data spe...

10/08/2018

Ericsson increasing US investments to support accelerated 5G deployments

To support the accelerated build out of 5G in the United States, Ericsson (NASDAQ: ERIC) will increase its investment in the market. This series of strategic in...

10/08/2018

Create & design for the RT Radio 1 Folk Awards

Create & design for the RT Radio 1 Folk Awards This week on RT Radio 1's Arena, Kay Sheehy put a call out for designers and craftspeople to design and ...

10/08/2018

Cinema 4D Webinar: What's New in R20

Release 20 is a milestone in the development of Cinema 4D. New features such as Volume-based Modeling, Fields, Multi-Instances and the Node-based Material Syste...

10/08/2018

Modular Meets Leeds 2018

Independent community driven event for modular (and general) synths Place / Event > Concert, Trade Show Modular Meets Leeds logo Modular Meets Leeds is an i...

10/08/2018

Newcomers Kali Audio debut Project Lone Pine monitors

$149 monitors are most advanced speakers in their class say makers Hardware > Monitors Kali Audio Project Lone Pine 6.5Kali Audio, an audio startup based i...

10/08/2018

ROLI & FXpansion launch Cypher2 sound design instrument

First instrument from company since acquisition by ROLI Software > Synthesizer Developed by the engineers at FXpansion, the software instrument makers behind...

10/08/2018

Focusrite Red 8Pre Lets HEAR360 Binaural Microphones Dive Deeper into Immersive Sound

Focusrite Red 8Pre Lets HEAR360 Binaural Microphones Dive Deeper into Immersive ...

10/08/2018

Dallas Cowboys Get Closer to the Action with UHD Replay Inside AT&T Stadium

Dallas Cowboys Get Closer to the Action with UHD Replay Inside AT&T Stadium posted: 10/08/2018 Ahead of the 2018 NFL season, AT&T Stadium - the home of Th...