LTE Broadcast capabilities showcased at MWC

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LTE Broadcast capabilities showcased at MWC --

Tue, 03 Mar 2015 11:01

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During Mobile World Congress (MWC) 2015, which runs from 2 to 5 March in Barcelona, mobile operators, content providers and device vendors shared best practices at the LTE Broadcast User Group meeting. Ericsson joined Facebook, the GSA, the GSMA, INDYCAR, Intel, KPN, Qualcomm Technologies, Telstra and Verizon, among participating companies.

Thomas Nor n, VP and head of Product Area Radio, Ericsson commented, Ericsson has been at the forefront of developing and implementing LTE Broadcast technology around the world. This technology has great potential to grow much further, with more use cases such as TV Services, Cached Media, Software Updates including application updates, Connected Car, Digital Signage and Public Safety.

Together with leading industry partners in ecosystem development, we can spur the big business opportunity for the industry and promote the use of the technology more widely.

The group acted as a forum for the exchange of experiences and best practices on the establishment and operation of LTE Broadcast services. The intention was to promote the use of LTE Broadcast more widely in the industry and to catalyse the development of an ecosystem around the service.

Mobile video traffic is growing rapidly and expected to make up 55 percent of all mobile data traffic by 2020. LTE Broadcast is attracting significant and growing industry traction as a method for making the best use of existing network resources and available spectrum to introduce new video services and reduce the strain on the network.

Mobile operators as well as service and content providers can benefit from new revenue opportunities, service differentiation and more efficient distribution of popular media content sought by multiple subscribers. A large number of trials and field deployments worldwide have already proven the viability of the technology and demonstrated new use cases and business models.

Dan Warren, senior director of technology, GSMA said, The principal objective of the User Group is to share the best practices that will spur industry growth and widespread adoption as we enter a new era of personalised media content. Users want anytime, anywhere, any device access to their media and entertainment and LTE Broadcast can be a key technology to enable delivery of popular content in an optimal way. It can relieve some of the heavy traffic burden that operators would otherwise have to support.

Alan Hadden, VP of research, GSA added, The combination of expanding global LTE coverage, assisted by deployments in lower bands including APT700, falling terminal costs and LTE Broadcast technology will extend education, health and other public service programs to billions of citizens, for which GSA encourages device ecosystems to be developed.

In conjunction with the User Group meeting, Ericsson will showcase a number of LTE Broadcast live demos, along with ecosystem partners, at MWC. These include:

Public Safety with LTE Broadcast - with Motorola and Qualcomm Technologies

LTE Broadcast for Software Updates - with Facebook and Qualcomm Technologies

LTE Broadcast on TDD - with Intel

LTE Broadcast on Set-Top Box - with Technicolor and Qualcomm Technologies

Dynamic switching between unicast and broadcast

Growing ecosystem of commercial devices, dongles, and set-top boxes supporting LTE Broadcast

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