
Live From Super Bowl LIX: FOX Sports Stuffs Graphics Package With Stats From Sportradar Sportradars Radar360 tool supports the crews efforts in pre-building graphics and designing more on the fly By Brandon Costa, Director of Digital
Friday, February 7, 2025 - 7:40 pm
Print This Story | Subscribe
Story Highlights
One of the highlights at Super Bowl LIX for FOX Sports is the debut of a new graphics package, which includes a complete redesign of everything from insert graphics, full screens, and even the scorebug. In an era where stats are a bigger part of the storytelling process than ever before, those graphics will be packed with data and insights from FOX Sports' research team, which is supported through a partnership with Sportradar.
FOX Sports' NFL graphics package is filled with real-time statistical data, analysis, and historical context through a partnership with Sportradar.
Through this collaboration, Sportradar provides a suite of statistical insights and graphical support, ensuring that every moment of the game is enriched with engaging and accurate data. Whether it's historical context, statistical superlatives, or predictive trends, the information provided by Sportradar ensures that each play is presented with meaningful context.
Our department uses stats as our way to tell stories, says Matt Gale, Broadcast Associate for FOX Sports. We'll try to find the best storylines, and Sportradar will help us with some of those big storylines. Confirming the accuracy of the information in all of our graphics is paramount.
At Sportradar, our collaboration with FOX Sports is redefining the way fans experience live sports, says Mark Holland, SVP North America Media Products at Sportradar. By integrating real-time data, advanced analytics, and unique insights into broadcasts, we're not just delivering stats-we're enhancing storytelling, uncovering key narratives, and allowing viewers to connect deeper to the game.
This is the third Super Bowl in which Sportradar is assisting FOX Sports. This time around, the company's Radar360 analytics platform is the tool supporting the crew's work. With more than 200 data insights available for each professional game, FOX Sports leverages Radar360 to create around 120 pre-produced graphics. However, only 5-10% of these graphics make it to air, as the majority are developed in real-time based on the game's flow. This dynamic approach ensures that the broadcast remains responsive, relevant, and immersive for viewers.
For a game like the Super Bowl, the goal for Gale and his team is to keep things are similar to a regular season game as possible. That consistency is key to simplifying the process for the production side.
I make a conscious effort of keeping it simple and playing it like it's a regular game, says Gale, because the more stuff you have, the harder it's to sort through. You have to have everything organized in an efficient manner and if you have too much, it's makes it difficult.
FOX Sports' graphics team will build approximately 120 statistical graphics in advance of the game broadcast. Only about 5-10 percent of those will ever make air.
Sportradar's responsibilities extend far beyond providing statistics. Before the game even kicks off, the team compiles extensive game notes for the FOX NFL A-Crew. These notes include detailed matchup insights, trends, historical data, and player superlatives. For the Super Bowl, these notes expand to over 25 pages, featuring 70+ charts and insights that form the foundation for on-air graphics and analysis.
I try to be as forward-looking as I can with my notes, says Zach Robinow, Project Manager for Content at Sportradar, who has worked with the Fox A crew since 2018. I'm trying to anticipate things that are likely to happen or that could happen in this game and what that would mean in a historical context.
Typically, Robinow is on a headset remotely during regular season games but come Playoffs and Super Bowl, he moves to on-site in the production compound. During the game, Sportradar's role shifts to live support, ensuring the accuracy of on-air content, researching significant statistical milestones, and responding to real-time queries from the FOX production team.
Robinow notes that Radar360 is where he does the bulk of his work on gamedays. He describes it as a super powerful tool capable of generating complex data insights in seconds. With the ability to slice and dice statistics in countless ways, Radar360 allows the FOX Sports production team to uncover storylines as they unfold. Additionally, Robinow utilizes over 60 pre-built SQL queries during each game, enabling him to quickly retrieve critical insights without having to construct new database queries on the spot.
We've done a great job expanding our data coverage to cover more of an all-time range, Robinow adds. In addition to that, I'm able to directly query our database for certain things that Radar360 can't handle.
The scale of data preparation for Super Bowl LIX is immense. FOX Sports is expected to field over 50 statistical queries during the week leading up to the game and another 50 on game day. The FOX A crew alone will generate 15-20 in-game questions and more than 100 throughout the week, underscoring the critical role Sportradar plays in the production process.
FOX Sports producer Richie Zyontz and his team rely heavily on Sportradar's insights to drive graphics production. The ability to anticipate significant statistical moments and seamlessly integrate them into the broadcast allows the network to provide viewers with a deeper appreciation of the game.
Sportradar's impact goes beyond just delivering insights-it is backed by a robust infrastructure. The company has a team of over 30 dedicated resea
North America Stories
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Project Marks First Major Broadcast Deployment of Latest Addition to SNP Lineup
Imagine Communications today announced that France T l visions is the first br...
05/05/2026
Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award
Shotoku Broadcast Systems announced today that its Swoop range of robotic cranes has be...
05/05/2026
DigitalGlue's creative.space Intelligence Wins Future's Best of Show Award, Presented by TV Tech
creative.space Intelligence (CSI), part of the creativ...
05/05/2026
Zixi, a leader in live video delivery and workflow orchestration, will showcase next-generation broadcast workflows at the Media Production and Technology Show ...
05/05/2026
Stingr marks its launch with a new approach to second-screen interactivity
Brie Clayton May 5, 2026
0 Comments
Huge leap forward in revenues and engag...
05/05/2026
Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award
Brie Clayton May 5, 2026
0 Comments
Shotoku Broadcast Systems announced today tha...
05/05/2026
Following a successful NAB Show in Las Vegas, DHD will promote examples from its wide range of broadcast-quality audio production equipment at the May 13th-14th...
05/05/2026
LucidLink today announced its programme for MPTS 2026, where it will exhibit at Stand M59 at Olympia London, 13 to 14 May. The company will showcase its latest ...
05/05/2026
Limecraft today announces the release of Limecraft 2026.3, the third platform update in its 2026 release cycle. Limecraft is an AI-powered production platform t...
05/05/2026
Huge leap forward in revenues and engagement...
05/05/2026
Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast media industry, has taken another significant step in st...
05/05/2026
Operative today announced the appointment of Dang Ly as Chief Product Officer, signaling the company's accelerating commitment to delivering the next genera...
05/05/2026
The Media Talent Manifesto (MTM) today announces the return of the World Skills Caf at IBC2026, positioning the event as a critical industry forum to confront ...
05/05/2026
ARRI unveils Omnibar: compact, modular, battery-powered IP65 LED bars with preci...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Digital Domain Welcomes Award-Nominated VFX Supervisor Jelmer Boskma
Brie Clayton May 4, 2026
0 Comments
Digital Domain, a global leader in visual eff...
04/05/2026
Hardware is still an emphasis - Supershooter 11 is new, and REMI-based 65 is in ...
04/05/2026
Head of International Business Development Min Joo Kim explores the league's...
04/05/2026
Audio-Technica has announced that its ATND1061 ceiling array microphone and ATUC...
04/05/2026
Triple B Media has launched Bowling TV, a free ad-supported television (FAST) channel dedicated to bowling. The channel is available on Prime Video, LG Channels...
04/05/2026
PlayMetrics, a provider of operations management software for youth sports organizations, has announced the completion of its acquisition of substantially all t...
04/05/2026
IHSE GmbH has announced that Dr. Thomas Niessen has joined as CEO and Managing Director, effective May 1, 2026. He joins Frank Breitenfelder, who has served as ...
04/05/2026
PMY Group deployed its AI-powered crowd intelligence platform, Optic, at the For...
04/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
04/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/05/2026
Student Spotlight: Joshua Griffin The New Orleans native, who was named the 2026 student commencement speaker for Boston Conservatory at Berklee, talks about ...
03/05/2026
Introducing the new Mistika Workflows Suite: transformative and cost-effective f...
03/05/2026
Introducing the new Mistake Workflows Suite: transformative and cost-effective f...
03/05/2026
Back to All News
Filming begins on the third and final season of Breathless
Entertainment
03 May 2026
GlobalSpain
Link copied to clipboard
Discover the vi...
02/05/2026
(L-R) Dustin Hoffman and Leo Woodall appear in Tuner by Daniel Roher, an official selection of the 2026 Sundance Film Festival. (Photo courtesy of Sundance In...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/05/2026
Scripps Research immunologist Dennis Burton elected to American Academy of Arts and Sciences A leader in broadly neutralizing antibodies, Burton has helped driv...
01/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
01/05/2026
BKB Bare Knuckle Boxing ( BKB ), today announced the appointment of Will Wright ...
01/05/2026
Lawo has been at the center of the industry's transition to IP and other next-generation technologies. At NAB 2026, its story was the Edge One AV stagebox, ...
01/05/2026
HBA Media, acting on behalf of NBC Sports and Churchill Downs Incorporated, has announced broadcast and streaming distribution for Kentucky Derby 152, taking pl...
01/05/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...