Alghad Alarabi TV Embraces Avid Everywhere For Worldwide Collaboration

Alghad Alarabi TV Embraces Avid Everywhere For Worldwide Collaboration 19 March 2015

Alghad Alarabi TV Embraces Avid Everywhere For Worldwide Collaboration

Leading global broadcaster deploys the Avid MediaCentral Platform to connect its new Cairo station and London headquarters with regional studios

WHAT: Avid today announced that Alghad Alarabi TV, a television programming and broadcasting company based in London, has become the latest major television network to embrace Avid EverywhereTM. The global broadcaster has selected the Avid MediaCentral Platform to facilitate seamless and efficient collaboration between its London headquarters and its new facility in Cairo, which together will coordinate newsroom operations for its regional studios across the Arab world.

WHY: Alghad Alarabi needed a system to enable efficient sharing and archiving of assets, videos and projects between its London and Cairo locations. Low bandwidth availability in Egypt made the sharing of proxies between the two sites particularly challenging.

With its London headquarters already using an Avid workflow, Alghad chose to implement the MediaCentral Platform to ensure continuity and compatibility across the network's systems.

To help us access, distribute and monetize our media more efficiently across our network of channels and regions, we required a workflow that was flexible and scalable enough to meet these commercial and operational demands. Avid MediaCentral Platform enabled us to collaborate seamlessly across the 2 continents. It was quite a challenge for us to have one station in London and another in Egypt needing to manage and share assets instantly, efficiently and at low cost. For us, Avid was the only company that was able to offer the complete package of enterprise-level solutions that met our business requirements. said Yasser Youssef, Head of Technical Operations at Alghad Alarabi TV.

With Avid Everywhere, Alghad is building the infrastructure to facilitate seamless collaboration between editors and journalists, said Amor Elbouhy, Territory Account Manager at Avid. The Avid MediaCentral Platform enables the network to share content between locations in different continents. It's a great example of an Avid Everywhere success story.

HOW: Alghad's new workflow powered by the MediaCentral Platform delivers more integrated, intelligently orchestrated workflows, as well as simplifying remote media and facility access and editing processes.

Alghad TV selected Avid Media Suite solutions, including MediaCentral | UX, iNEWS , iNEWS | Command and Interplay | Production, as well as the Avid Storage Suite's Airspeed 5000. The network has also chosen Avid Global Services' project delivery and workflow services to help ensure a smooth launch in Egypt.

WHEN: Alghad Alarabi is slated to start exploiting its new facilities in Cairo in April, 2015

WHO: Headquartered in London, with offices in Washington DC, Dubai, Cairo, Beirut, Sanaa and Palestine, Alghad focuses on delivering news and entertainment, with particular emphasis on providing a young audience with programming suited to its evolving interests and needs.

About Avid

Through Avid Everywhere , Avid delivers the industry s most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools , Media Composer , ISIS , Interplay , and Sibelius . For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn; or subscribe to Avid Blogs.

2015 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Interplay, ISIS, Mbox, Media Composer, Pro Tools and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

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