How WideOrbit is streamlining ad buying and selling processes: An interview with Brian Thoman, Managing Director of Marketplaces

In today's rapidly evolving media landscape, streamlining the ad buying and selling process saves time and effort for both advertisers and broadcasters. Creating a low-friction experience reduces errors, improves campaign outcomes for advertisers, and increases revenue for broadcasters. Automation is critical to ensuring transactions are completed accurately and efficiently.

WideOrbit was founded on that very principle - to make it easier to buy and sell advertising. In a recent interview with MarTech Cube, Brian Thoman, Managing Director of WideOrbit Marketplaces, discusses ZingX , WideOrbit's revolutionary new buy-side marketplace platform, and the benefits of marketplace TV ad buying and selling for both buyers and sellers.

Below are some highlights from the interview.

MarTech Cube (MC): Brian, please give us a brief description of your career trajectory so far.

Brian Thoman (BT): I joined WideOrbit as a software engineer in 2007, rising through the ranks to become Technical Product Manager, Senior Director of Engineering, VP Programmatic, Senior Vice President, Software Engineering, and General Manager of Marketplaces, and most recently, Managing Director of Marketplaces. I led the team that built and shipped the first of WideOrbit's online media buying and selling platforms in 2012, and our Marketplace platforms have been my focus ever since.

LINK:	https://www.wideorbit.com/blog/streamlining-ad-buying-and-selling/...
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