Spectacular production: LaLiga's Roger Brosel on bringing fans closer to the action for the new season of top-flight Spanish football By Heather McLean, Editor
Wednesday, September 22, 2021 - 10:54
Print This Story
LaLiga introduced FanCam in late 2020, which allows players like Sevilla FC's Youssef En-Nesyri to celebrate triumphs with fans
LaLiga is now deep into the new 2021-22 season, which kicked off on 13 August. After making headlines in 2020 at the height of the pandemic as Spanish football embraced innovative solutions for virtual crowds and fan sounds in the stadium, we talk to LaLiga's head of content and programming, Roger Brosel, about what this season is bringing to global screens in 2021 and beyond.
What is LaLiga's innovation strategy moving into the new season? What are your goals and aims?
LaLiga's goal is always to bring the fan closer to the action by using the best technology to create an immersive experience, as well as telling an exciting narrative. We use our technology to tell the story of what's happening on the pitch so the viewer can mix entertainment and information, all while making the most of the spectacular production.
How have the events of 2020 and your innovative technical broadcast approach to that season been bought into the 2021-22 season? What is staying and what has evolved?
Fans are finally back in the stadiums, which is great for improving the viewing experience as we no longer need to use virtual fans to create the desired atmosphere. However, the technology we developed to create virtual fans in the stand is now helping us produce 3D graphics for the viewers to enjoy even more data in an attractive format.
During the pandemic, we also introduced the FanCam, a camera dedicated to players celebrating their goals. This season, we are keeping the FanCam as it has been embraced by our players and it brings fans closer to the action.
What are the latest innovations being used for the new season, and how are you applying these to your broadcasts?
During the pandemic, we introduced drone filming which we will continue to use this season. Increasingly, these drones are becoming a standard in our productions and in upcoming games, they will be available in six games every matchday' (round of ten fixtures).
We will be also adding more 3D graphics to deliver qualitative data to the live broadcast. This has been an ongoing project since last season, but it's just the beginning, we see this evolving during this season and beyond.
This season, we are also producing a multicamera feed that is broadcasted in Spain by our main partner, Movistar, and is also distributed internationally. In a nutshell, the multicamera feed is achieved by producing a split-screen with four different camera angles plus a window dedicated exclusively to statistics.
We wanted to produce this alternative feed to make it exciting and different to the standard broadcaster offering. The game commentary is also delivered by esports casters, and it's aimed at a younger demographic. Currently, we have three games per matchday available in this format.
Finally, we have increased the number of games where we showcase our cinematic Sony Venice camera that acts as a steadicam during the game. This camera also plays the role of the FanCam.
How will these latest broadcast innovations help both your clubs, fans and broadcasters get more out of this league?
Live games are the essence of every league. It's the main source of content and all the innovations applied to live games revert in better content for digital and social media for clubs, broadcasters, and our own channels.
We think about content from a 360-degree approach; where match action during the weekend creates a narrative and a story that feeds social media conversations and TV shows during the week. This creates interest in the league and gets fan excited and informed so they can enjoy the games the following week.
The games are the backbone of the league, and our role is to identify the most exciting stories around them by using all the tools available to deliver them to our fans worldwide.
How are you working with rights holders to ensure they get what they want and need?
We work closely with all our broadcasters; we organise workshops, webinars and source their feedback regularly. The pandemic has helped us realise that we can organise Microsoft Teams calls at any given time to learn from their suggestions and needs. That aspect of work has been great and it has improved our communication channels.
At the end of the day, they are the ones reaching LaLiga fans worldwide and everything we do is aimed at generating excitement so more and more supporters can follow LaLiga every week.
The LaLiga season continues this weekend with Matchday 7.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Spectacular production: LaLiga's Roger Brosel on bringing fans closer to the action for the new season of top-flight Spanish football By Heather McLean, Editor 
