Once a year, the leaders from advertising agencies, global consumer brands, digital platforms and others across the media ecosystem gather in the south of France for the Cannes Lions International Festival of Creativity. Through panel discussions and interviews, the different media players explore what's keeping marketers up at night, and what's being done about it.
During this year's festival, Megan Clarken, Chief Commercial Officer, Nielsen Global Media, emphasized the importance of data and diversity. Additionally, she and other Nielsen executives were vocal throughout the week on where they think the advertising industry is heading, with key themes emerging around the expanding definition of TV, making addressable TV possible and the power of big data.
THE CONVERGENCE OF TV & DIGITAL ADVERTISING The rise of digital video and the fragmentation of the media industry have left brands looking for consistent metrics and measurement of advertising across both digital and linear video. As a result, independent third-party measurement is becoming increasingly crucial to understand the effectiveness of advertising campaigns.
Digital Players & Platforms Want To Compete with TV
Megan Clarken, Chief Commercial Officer, Nielsen Global Media: What we actually see happening is that the digital-first players and the digital platforms for premium video have decided that all of the data that they have is just confusing the advertiser. So they want to compete against TV, and so they're moving across to be able to compare to TV.
Expanding Streaming Video On-Demand (SVOD) Content Ratings Across Platforms
Megan Clarken: Everyday [the clients of SVOD players] want to know whether or not they're getting what they paid for or what they're being paid in terms of their content, and they want it to be done by a third-party independent player.
MAKING ADDRESSABLE ADVERTISING POSSIBLE While digital players are looking for measurement that makes them more comparable to TV, traditional TV entities are increasingly interested in the personalization digital presents. Therefore, addressable advertising-reaching individual households with customized TV ads similar to those in the digital space-has become top of mind for many marketers. Not surprisingly, measurement will play a key role for advertisers in this space globally.
Addressability Is Finally Here
Vikram Somaya, Chief Data Officer, Nielsen: I think there are finally real ways for programmers to bring addressability to television. A lot of the issues had been, certainly from the sell side, 'How did this actually work with measurement on which everything was transacted?'
Nielsen Prepping Platform For Addressable TV, Ad Decisioning
Kelly Abcarian, General Manager, Advanced Video Advertising, Nielsen: First and foremost, measurement is the bedrock of what Nielsen provides to the marketplace and what we'll continue to do. We're really focused on how we unlock addressable in a way that brings standardization across all those impressions.
Nielsen O'Grady Plans New UK Addressable Offering
Matt O'Grady, International Commercial Leader, Nielsen Global Media: Nielsen is investing greatly in addressable. Addressable TV shows great promise. TV is going to be sold with addressable, over the top and data-driven linear TV. And we have solutions that we're planning to roll out for all of them globally.
HARNESSING THE POWER OF BIG DATA Digital has created more data than ever before, but not all data is the same. The quality of the data is incredibly important. For brands and advertisers eager to leverage new technology like machine learning and artificial intelligence, good data is necessary to create valuable insights.
How Panels Improve Big Data
Dave Hohman, EVP & Managing Director, Demand-side Media, Nielsen: Panels at Nielsen are being used, and I think will continue to be used as a sort of a source of truth. When you're looking at big data sets, they can have a lot of noise or bias in them, whether intentional or not.
Machine Learning Speeds Up Action
Linda Dupree, CEO, Nielsen Catalina Solutions: We've been working on machine learning and artificial intelligence for the last five years, with a lot of testing and rigor. And in the next few months, we're adding machine learning to our targeting products, as well as to our measurement products.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
Once a year, the leaders from advertising agencies, global consumer brands, digital platforms and others across the media ecosystem gather in the south of France for the Cannes Lions International Festival of Creativity. Through panel discussions and interviews, the different media players explore what's keeping marketers up at night, and what's being done about it. 
