
Once a year, the leaders from advertising agencies, global consumer brands, digital platforms and others across the media ecosystem gather in the south of France for the Cannes Lions International Festival of Creativity. Through panel discussions and interviews, the different media players explore what's keeping marketers up at night, and what's being done about it.
During this year's festival, Megan Clarken, Chief Commercial Officer, Nielsen Global Media, emphasized the importance of data and diversity. Additionally, she and other Nielsen executives were vocal throughout the week on where they think the advertising industry is heading, with key themes emerging around the expanding definition of TV, making addressable TV possible and the power of big data.
THE CONVERGENCE OF TV & DIGITAL ADVERTISING The rise of digital video and the fragmentation of the media industry have left brands looking for consistent metrics and measurement of advertising across both digital and linear video. As a result, independent third-party measurement is becoming increasingly crucial to understand the effectiveness of advertising campaigns.
Digital Players & Platforms Want To Compete with TV
Megan Clarken, Chief Commercial Officer, Nielsen Global Media: What we actually see happening is that the digital-first players and the digital platforms for premium video have decided that all of the data that they have is just confusing the advertiser. So they want to compete against TV, and so they're moving across to be able to compare to TV.
Expanding Streaming Video On-Demand (SVOD) Content Ratings Across Platforms
Megan Clarken: Everyday [the clients of SVOD players] want to know whether or not they're getting what they paid for or what they're being paid in terms of their content, and they want it to be done by a third-party independent player.
MAKING ADDRESSABLE ADVERTISING POSSIBLE While digital players are looking for measurement that makes them more comparable to TV, traditional TV entities are increasingly interested in the personalization digital presents. Therefore, addressable advertising-reaching individual households with customized TV ads similar to those in the digital space-has become top of mind for many marketers. Not surprisingly, measurement will play a key role for advertisers in this space globally.
Addressability Is Finally Here
Vikram Somaya, Chief Data Officer, Nielsen: I think there are finally real ways for programmers to bring addressability to television. A lot of the issues had been, certainly from the sell side, 'How did this actually work with measurement on which everything was transacted?'
Nielsen Prepping Platform For Addressable TV, Ad Decisioning
Kelly Abcarian, General Manager, Advanced Video Advertising, Nielsen: First and foremost, measurement is the bedrock of what Nielsen provides to the marketplace and what we'll continue to do. We're really focused on how we unlock addressable in a way that brings standardization across all those impressions.
Nielsen O'Grady Plans New UK Addressable Offering
Matt O'Grady, International Commercial Leader, Nielsen Global Media: Nielsen is investing greatly in addressable. Addressable TV shows great promise. TV is going to be sold with addressable, over the top and data-driven linear TV. And we have solutions that we're planning to roll out for all of them globally.
HARNESSING THE POWER OF BIG DATA Digital has created more data than ever before, but not all data is the same. The quality of the data is incredibly important. For brands and advertisers eager to leverage new technology like machine learning and artificial intelligence, good data is necessary to create valuable insights.
How Panels Improve Big Data
Dave Hohman, EVP & Managing Director, Demand-side Media, Nielsen: Panels at Nielsen are being used, and I think will continue to be used as a sort of a source of truth. When you're looking at big data sets, they can have a lot of noise or bias in them, whether intentional or not.
Machine Learning Speeds Up Action
Linda Dupree, CEO, Nielsen Catalina Solutions: We've been working on machine learning and artificial intelligence for the last five years, with a lot of testing and rigor. And in the next few months, we're adding machine learning to our targeting products, as well as to our measurement products.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
15/04/2026
NBCU-Versant notches 13.1% of TV viewing in February, its best since August 2024...
15/04/2026
New data reveals older Kiwis are financially resilient, loyal to local products,...
15/04/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the market launch of the ACCE...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Evergent introduces its Agentic Revenue Orchestration Platform, transforming how subscription businesses across direct-to-consumer streaming, pay-TV, telecommun...
15/04/2026
Harmonic's XOS Media Processor Delivers Exceptional Video Quality to More than Half of U.S. Public Media Viewership
Harmonic (NASDAQ: HLIT) today announce...
15/04/2026
LONGMONT, COLORADO, APRIL 15, 2026 DPA Microphones N Series Digital Wireless System users in North America can now take full advantage of the system's exc...
15/04/2026
Cobalt Iron, a leading provider of SaaS-based enterprise data protection, today announced the launch of Compass Tape Gateway (CTG), a transformative enhancemen...
15/04/2026
Disguise to Showcase Cutting-Edge Experience Tech for Sports, Broadcast and More...
15/04/2026
Arooj Aftab Makes the Music She Wants to Hear The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound.
Apri...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, is proud to announce its central role in the digital trans...
15/04/2026
VO Integrates Client-Side and Server-Side Ad Technologies with its Secure Video Player and Segmentation Tools, Leveraging Broadpeak's SSAI and BPK SmartLib ...
15/04/2026
TMT Insights, a leader in professional services and software development for the media and entertainment (M&E) industry, today announced the launch of TMT AI at...
15/04/2026
Encompass Digital Media, a global leader in managed broadcast and cloud-based media services, today announced an expanded partnership with Oracle Cloud Infrastr...
15/04/2026
Middleman Software, a leading provider of signaling and synchronization solutions for broadcast and streaming workflows, today announced it will unveil PhaseLoc...
15/04/2026
Deity Microphones today announced the PR-4, a compact six-track field recorder featuring four inputs, 32-bit float recording, advanced routing, and a workflow-f...
15/04/2026
Blackmagic Design Announces Fairlight Live
Brie Clayton April 15, 2026
0 Comments
Powerful software-based live audio mixer with support for SMPTE-2110...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Strategic Alignment With the Riedel Group for Innovation and Growth
Thomas Riedel, founder and owner of Riedel Communications and the Riedel Group, has acqui...
15/04/2026
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company's Rally platform has been deployed by Iyuno Media...
15/04/2026
Frequency, the engine behind many of the worlds leading streaming television channels, has become the platform of choice for leading U.S. broadcasters bringing ...
15/04/2026
New Service Simplifies Integration of AI Applications with Exceptional Reliability and Security
SAN JOSE, Calif. April 14, 2026 Harmonic (NASDAQ: HLIT) t...
15/04/2026
During the 2025 off-season, VIDI completed a major upgrade of the broadcast infrastructure across all 36 stadiums in Germany's 1st and 2nd Bundesliga. The p...
15/04/2026
Clear-Com announced significant updates to its award-winning Arcadia Central Station as well as enhancements to the Eclipse HX Digital Matrix System now runn...
15/04/2026
Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB SHOW 2026
Brie Clayton April 15, 2026
0 Comments
New system removes PTZ pan restric...
15/04/2026
LiveU Announces Expanded Collaboration with Sony at NAB Show, Adding Direct File...
15/04/2026
This 24-Hour Performance Art Piece Needs Your Participation Keefer Glenshaws latest project is about collaborating with the Berklee community and beyond.
Apr...
15/04/2026
Traditional data centers only stored, retrieved and processed data. In the generative and agentic AI era, these facilities have evolved into AI token factories....
15/04/2026
Two Cities Television and Keeper Pictures to produce six-part series in association with Screen Ireland for RT and ITV Studios
RT has commissioned Two Citie...
15/04/2026
RT 100
RT unveils The Signal' a specially commissioned 60-second film
...
15/04/2026
The NAB Show 2026 trade show, running April 18-22 in Las Vegas, is set to showcase a wave of new features and optimizations for top video editing applications. ...
14/04/2026
ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...
14/04/2026
Haivision has announced the Falkon X4, a 5G mobile video transmitter for live broadcast and remote production. The device will be showcased at NAB Show 2026.
...
14/04/2026
Founded by veterans of the production-truck world, Stripe TV was born out of a d...
14/04/2026
Grass Valley has expanded its partnership with Studio Berlin, supplying 12 LDX 135 UHD/HDR camera systems and 12 LDX 180 Super 35mm cinematic cameras, including...
14/04/2026
LTN has announced two senior appointments ahead of NAB Show 2026: Mark Romano as Vice President, Multichannel Platforms, and Edward Cox as Vice President, Sales...