
Mediaset Spain to commercialize advertising 13Tv La explotaci n la llevar a cabo Publimedia Gesti n, filial de Mediaset Espa a especializada en la televisi n de pago que con este acuerdo inaugura una nueva l nea de negocio con la gesti n a terceros de la televisi n en abierto.
Mediaset Espa a ha alcanzado un acuerdo con 13Tv para la comercializaci n de su espacio publicitario, abriendo as una nueva l nea de negocio para la compa a con la gesti n a terceros de televisiones en abierto. Publimedia Gesti n, filial de Publiespa a dedicada hasta ahora a la televisi n de pago de forma exclusiva, se encargar a partir de hoy de la explotaci n comercial del canal, consolidado entre los tem ticos en abierto m s vistos de nuestro pa s.
13Tv es una cadena de informaci n y entretenimiento, con una programaci n destinada a toda la familia y basada en la difusi n del humanismo cristiano. Cerr el pasado a o con una media del 2% de share, mostrando una excelente evoluci n de audiencia en la ltima parte del a o que le llev a cerrar diciembre con un 2,4% y a marcar el pasado enero su m ximo hist rico con un 2,5%.
Bajo el lema Un aire nuevo cuenta en su parrilla con programas como el debate pol tico El cascabel, conducido por Antonio Jim nez, que recientemente ha anotado su r cord hist rico con una entrevista al presidente del Gobierno en funciones (5,4% y 946.000); La Marimorena, con Carlos Cuesta y Viva el cine espa ol, con In s Ballester y Ricardo Altabe.
El canal realiza a diario una importante apuesta por la informaci n a trav s de una redacci n de noticias dirigida por el periodista Alfredo Urdaci, as como mediante los programas Clear water, conducido por Isabel Dur n y Behind the truth, donde de lunes a jueves analizan en profundidad diversos asuntos de actualidad Patricia Betancort y David Alem n, cediendo los s bados el testigo a Nieves Herrero. Complementa su oferta una bater a de t tulos de cine, nacional e internacional, con un contenedor espec fico dedicado al g nero del Western.
Publimedia Gesti n es la filial de Mediaset Espa a especializada en la televisi n de pago con una oferta dirigida a todo tipo de targets. En su portfolio incluye las tem ticas de AMC Networks Canal Cocina, Decasa, Hollywood, Hollywood +1, Somos, Buzz Rojo, Sol, Panda y Xtrem; el canal femenino Cosmopolitan TV y el especializado en el Mundial de Motociclismo Movistar MotoGP.
El 1 de enero de este a o, Publimedia Gesti n incorpor a su oferta de televisiones de pago el canal de Turner TNT.
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