Sony Pixel Power calrec Sony

Dolby Is Optimistic About HDR Growth as Fox Sports Preps for HDR Super Bowl Coverage

31/01/2023

Dolby Is Optimistic About HDR Growth as Fox Sports Preps for HDR Super Bowl Coverage Dolby Vision, Dolby Atmos help improve next-gen productions for high-profile events By Ken Kerschbaumer, Editorial Director

Tuesday, January 31, 2023 - 10:43 am

Print This Story

One of the companies at the center of the HDR revolution is Dolby Laboratories: both Dolby Vision and Dolby Atmos are designed to deliver improved next-generation experiences to consumers. And, with Fox delivering NFL Playoff games and Super Bowl LVII in HDR, such high-exposure events are making a difference.

HDR is really taking off, says Carlos Watanabe, director, pay TV and streaming, Dolby. Fox also delivered all the FIFA World Cup games and selected college basketball, college football, and MLB games in HDR. Hopefully, that will stimulate other broadcasters and a lot of producers to deliver more content in HDR. We know that is happening, because we have been talking to some of them and they are all studying it and getting their workflow ready.

Dolby Vision encoding is designed to expand the HDR viewing experience with more-dynamic images.

HDR discussions can typically devolve into an alphabet soup of production and distribution formats. Dolby Vision sits in the latter camp, adding metadata on top of the HDR signal to maximize picture quality.

Dolby Vision is agnostic to the production format and resolution, Watanabe explains. We insert the frame-by-frame metadata that describes the video on the transmission encoder. Comcast, say, would receive an HDR source and convert it into PQ HDR10 with the Dolby Vision metadata. That is what goes out to the consumer. It's just another step to the encoder; they don't have to add another external box.

He notes that the process is fairly straightforward: The Dolby Vision Live Distribution Processing analyzes every frame and generates metadata describing that particular frame. When the signal reaches a Dolby Vision-enabled display, it will use the image metadata to map the signal to the capability of that particular display, optimizing the experience for the consumer. With static metadata, you just send specific mapping information for a generic display type. With dynamic metadata (i.e., Dolby Vision), the display dynamically creates its own customized mappings. It doesn't matter if the panel costs $400 or $2,000; Dolby Vision will deliver a consistent and best image for that particular display.

Looking ahead to the rest of 2023, Watanabe is optimistic that, by the time the next NFL regular season starts, there will be at least two broadcasters delivering HDR.

One big question regarding HDR is its delivery via over-the-air TV stations. According to the FCC, ATSC 3.0 is available in 68 markets and reaches half of all homes. There is still work to be done in terms of ATSC 3.0 deployment, but its ability to deliver 4K and HDR content along with immersive audio over-the-air is something to keep an eye out for in the coming year.

Just as important as the content is the availability of HDR in lower-cost 4K sets. It's coming down to mainstream TVs, says Watanabe. One can find Dolby Vision TVs for as low as $299, and there are plenty of choices in the $400-$700 range. Consumers need to be educated about it.

Efforts like the NFL Playoffs in HDR are the kind of content expansion necessary to give the education process a reason to begin in earnest. We're bullish on HDR, he says. We're very confident that we're going to be seeing much more content in Dolby Vision, in both live sports and VOD.

And then there is the continuing revolution around spatial audio and Dolby Atmos. With plenty of TVs, sound bars, and mobile devices capable of delivering an experience beyond 5.1, the improved images are being matched with an improved sonic landscape.

Beyond the traditional living-room devices, notes Watanabe, the Apple iPhone and Samsung smartphones have Dolby Atmos, and it is great they are promoting spatial-audio music services.
LINK: https://www.sportsvideo.org/2023/01/31/dolbys-watanabe-optimistic-abou...
See more stories from svg

More from Sports Video Group

24/03/2023

SVG On Demand: Madison Square Garden's Matt Coy on the Power of On-Ice/On-Court Projection and Augmented Reality Graphics In Venue

SVG On Demand: Madison Square Garden's Matt Coy on the Power of On-Ice/On-Co...

24/03/2023

ESPN Streamlines Operations in Covering NCAA Women's Basketball Tournament

ESPN Streamlines Operations in Covering NCAA Women's Basketball Tournament For the first time, there are just two Regional Sites for the Sweet Sixteen and E...

23/03/2023

Apple TV+'s Friday Night Baseball' Goes Behind Paywall This Season, Will Again Be Produced by MLB Network

Apple TV 's Friday Night Baseball' Goes Behind Paywall This Season, Wil...

23/03/2023

Signature Sound Helps Broadcasters Stand Out Among March Madness Tournaments

Signature Sound Helps Broadcasters Stand Out Among March Madness Tournaments With fans, bands, and cheerleaders, managing ambiance is key By Dan Daley, Audio E...

23/03/2023

SVG PLAY: Sweden's Sportsground Expands Production Services with Chyron's Cloud-Native Platform

SVG PLAY: Sweden's Sportsground Expands Production Services with Chyron'...

23/03/2023

Preaching Due Diligence, Sports Tech Leaders Ponder Next-Gen AI Tools for Enhanced Fan Experience

Preaching Due Diligence, Sports Tech Leaders Ponder Next-Gen AI Tools for Enhanc...

22/03/2023

National Lacrosse League Offers Detailed Look at Its End-to-End Production Workflow For ESPN+ at SVG Sports OTT Forum, March 29

National Lacrosse League Offers Detailed Look at Its End-to-End Production Workf...

22/03/2023

SVG On Demand: Canon's Jamon Lomax on the Company's Long-Time Relationship With the New York Islanders

SVG On Demand: Canon's Jamon Lomax on the Company's Long-Time Relationsh...

21/03/2023

SVG On Demand: New York Giants' Don Sperling on Turning Back the Clock for a Pair of Legacy Games

SVG On Demand: New York Giants' Don Sperling on Turning Back the Clock for a...

21/03/2023

Live From World Baseball Classic: Fox Sports Gets Down and Dirty With Onfield Studio Set at loanDepot Park

Live From World Baseball Classic: Fox Sports Gets Down and Dirty With Onfield ...

21/03/2023

Live From World Baseball Classic: Major League Baseball Spans the Globe for Domestic, International In-Venue Productions

Live From World Baseball Classic: Major League Baseball Spans the Globe for Dome...

20/03/2023

SVG PLAY: What Technology and Workflows are Powering the Boom in Team-based Video Production Facilities

SVG PLAY: What Technology and Workflows are Powering the Boom in Team-based Vide...

20/03/2023

SVG On Demand: New York Islanders' Adam Sabh on Developing New Avenues for Augmented-Reality, On-Ice Projection

SVG On Demand: New York Islanders' Adam Sabh on Developing New Avenues for A...

20/03/2023

Let's Talk Addiction Podcast: How To Keep Kids Healthy; SVG 12-Step Zoom Meeting Tomorrow at 10 a.m. ET

Let's Talk Addiction Podcast: How To Keep Kids Healthy; SVG 12-Step Zoom Mee...

20/03/2023

Here's How ESPN's MLB Production Team Is Adapting to the New Pitch Clock

Here's How ESPN's MLB Production Team Is Adapting to the New Pitch Clock Rule changes spur broadcasters to modify their approach to baseball coverage B...

17/03/2023

SVG PLAY: Aerial Drones Provide a New Angle of Sports Venues

SVG PLAY: Aerial Drones Provide a New Angle of Sports Venues By Kristian Hern ndez, Senior Editor Friday, March 17, 2023 - 8:00 am Print This Story | Subs...

17/03/2023

SVG On Demand: New York Islanders' Paul Jennings, Alex Leafer on Providing Impactful Content With High-Quality Technology

SVG On Demand: New York Islanders' Paul Jennings, Alex Leafer on Providing I...

17/03/2023

NBC Sports To Debut BagCam' for Coverage of PGA TOUR Valspar Championship

NBC Sports To Debut BagCam' for Coverage of PGA TOUR Valspar Championship BagCam will sit within and look out from atop Justin Thomas' golf bag during ...

17/03/2023

Inside Whisper's Production of the Jake Paul vs. Tommy Fury Boxing Match

Inside Whisper's production of the Jake Paul v Tommy Fury boxing match By George Bevir Tuesday, March 14, 2023 - 10:21 Print This Story The Jake Paul ...

17/03/2023

NEP Norway Takes the Holmenkollen Ski Festival to New Heights and Extremes

NEP Norway takes the Holmenkollen Ski Festival to new heights and extremes By Heather McLean Friday, March 17, 2023 - 09:49 Print This Story NRK camera ca...

16/03/2023

SVG On Demand: New York Islanders' Ryan Halkett on Creating an Authentic Gameday Experience Inside, Outside of the Venue

SVG On Demand: New York Islanders' Ryan Halkett on Creating an Authentic Gam...

16/03/2023

SVG Venue Summit Draws 180+ Game Presentation and Tech Leaders to UBS Arena for Two-Day Event

SVG Venue Summit Draws 180+ Game Presentation and Tech Leaders to UBS Arena for ...

16/03/2023

SVG PLAY: How Professional, Collegiate Teams Are Launching New Direct-to-Consumer Platforms

SVG PLAY: How Professional, Collegiate Teams Are Launching New Direct-to-Consume...

16/03/2023

March Madness Live Returns with Four-Game Multiview on Desktop; Greater Focus on Discoverability Across Devices

March Madness Live Returns with Four-Game Multiview on Desktop; Greater Focus on...

15/03/2023

Central Atlantic Collegiate Conference Deploys Full Court Press for Men's, Women's Basketball Quarterfinals

Central Atlantic Collegiate Conference Deploys Full Court Press for Men's, W...

15/03/2023

Diamond Sports Group Files for Chapter 11 Protection, Says Bally Sports RSNs Will Continue To Broadcast Games

Diamond Sports Group Files for Chapter 11 Protection, Says Bally Sports RSNs Wil...

15/03/2023

SVG College Summit 2023: Virginia Tech's Eric Frey to Serve as Event Chairman

SVG College Summit 2023: Virginia Tech's Eric Frey to Serve as Event Chairma...

15/03/2023

SVG Rewind: Inside Texas A&M's Behind-the-Scenes Baseball Broadcast

SVG Rewind: Inside Texas A&M's Behind-the-Scenes Baseball Broadcast 12th Man Productions Buddy Kimberlin and Justin Argo walk through the unique show By Br...

14/03/2023

Live From the PLAYERS Championship: Sky Sports Elevates Production as 2023 Season Shifts to High Gear

Live From the PLAYERS Championship: Sky Sports Elevates Production as 2023 Seaso...

14/03/2023

SVG PLAY: System Integrators Dissect the Growth in Team-based Facilities for Content Production

SVG PLAY: System Integrators Dissect the Growth in Team-based Facilities for Con...

14/03/2023

ESPN, Disney Take Next Tech Leap in Kids-Focused Broadcast With Live, Animated NHL Big City Greens Classic'

ESPN, Disney Take Next Tech Leap in Kids-Focused Broadcast With Live, Animated ...

13/03/2023

Look Who's Talking' Baseball

Look Who's Talking' Baseball ESPN's Sunday Night Baseball may get a larger cast of mic'd up outfielders By Dan Daley, Audio Editor Monday, Ma...

13/03/2023

Portland Trail Blazers Crank Up In-House Live Broadcasts With AR Graphics, Advanced Stats, New Camera Angles, Increased Fan Engagement

Portland Trail Blazers Crank Up In-House Live Broadcasts With AR Graphics, Advan...

13/03/2023

St. Louis Sting Adopts STAIDIUM In-Venue Technology for AI-Based Live Streaming

St. Louis Sting Adopts STAIDIUM In-Venue Technology for AI-Based Live Streaming The Tier 2 amateur hockey club will live-stream every home game to fans By Kris...

13/03/2023

ESPN's Sunday Night Baseball Doubles the Number of Miked Outfielders

ESPN's Sunday Night Baseball Doubles the Number of Miked Outfielders Two players per game will be wired for sound By Dan Daley, Audio Editor Monday, Marc...

13/03/2023

Derek Mobley, Steve Ackels Take Over Front Bench for ESPN's Monday Night Football

Derek Mobley, Steve Ackels Take Over Front Bench for ESPN's Monday Night Foo...

13/03/2023

Fox Corp. Pulls Back the Curtain on Live Streaming Super Bowl LVII in 4K at the SVG Sports OTT Forum, March 29

Fox Corp. Pulls Back the Curtain on Live Streaming Super Bowl LVII in 4K at the ...

13/03/2023

How Racelogic's RF Beacons Took AR to New Heights at Super Bowl LVII

How Racelogic's RF Beacons Took AR to New Heights at Super Bowl LVII Aerial camera combined AirPixel tracking data with lens and focus data into single feed...

10/03/2023

Live From THE PLAYERS Championship: Quintar's Jeff Jonas on How AR Enhances the Golf Fan Experience

Live From THE PLAYERS Championship: Quintar's Jeff Jonas on How AR Enhances ...

10/03/2023

Live from the PLAYERS Championship: PGA TOUR Embraces Cloud for All Access; Unreal Engine Drives Next-Gen Virtual Hole Flyovers

Live from the PLAYERS Championship: PGA TOUR Embraces Cloud for All Access; Unre...

09/03/2023

Live From THE PLAYERS Championship: NBC Sports Expand TrackMan; JitaCam Enhances Coverage

Live From THE PLAYERS Championship: NBC Sports Expand TrackMan; JitaCam Enhances...

09/03/2023

Live From the PLAYERS Championship: Expanded TrackMan, JitaCam Enhance Coverage From NBC Sports

Live From the PLAYERS Championship: Expanded TrackMan, JitaCam Enhance Coverage ...

09/03/2023

NBA Taps Sony's Hawk-Eye for Data-Tracking Beginning With 2023-24 Season

NBA Taps Sony's Hawk-Eye for Data-Tracking Beginning With 2023-24 Season Second Spectrum remains official NBA League Pass augmentation provider, Team Basket...

09/03/2023

New CBS Sports Golazo Network' 24/7 Streaming Network Dedicated to Global Soccer Set to Launch on April 11

New CBS Sports Golazo Network' 24/7 Streaming Network Dedicated to Global S...

09/03/2023

Flexible and Futureproof: Behind the Scenes at EMG Italy's New FISU Broadcast Operation Hub

Flexible and futureproof: Behind the scenes at EMG Italy's new FISU broadcas...

09/03/2023

SVG New Sponsor Spotlight: Qvest's Tim Day on Guiding Broadcasters Into Their Digital Futures

SVG New Sponsor Spotlight: Qvest's Tim Day on Guiding Broadcasters Into Thei...