Fujifilm launches Smartphone printer instax mini Link -Offering many unique and enjoyable functions to play with friends -Intuitive operability and excellent portability broaden the way to enjoy photographs
02.10.2019
FUJIFILM Corporation (President: Kenji Sukeno) announces the launch of the smartphone printer instax mini Link on or after October 4, 2019 on a market-by-market basis.
The Link creates high-quality instax prints of pictures saved in a smartphone through dedicated app*1 using Bluetooth*2. The app offers a function to choose the best frame from video to print, and also a variety of unique and enjoyable functions that can be used among many people such as a compatibility checker that examines compatibility between you and a friend or someone special, and a function that lets multiple people send their favorite pictures from their smartphone to the printer and compiles them into single instax print. The palm-top compact printer weighs just 200g for excellent portability, making it a fun tool that can be taken to any locations to enjoy photo opportunities.
The Link won the Good Design Award 2019 in recognition of its compact and lightweight design in pursuit of portability and its simple yet intuitive operability.
The company will also release a new instax mini film MERMAID TAIL, which uses a glossy frame to add a touch of flamboyance to pictures for further broadening the way to enjoy instax prints. The MERMAID TAIL will be launch on or after October 18 on a market-by-market basis.
Compatibility check with instax prints
Overview of the new instax mini Link The new Link printer inherits all the features of the instax Series to produce high-quality prints quickly with ease, while using the dedicated app offering a variety of additional functions to enjoy among many people, including Video Print for printing a decisive moment in a video. The Match Test function, which tests your compatibility with a friend or someone special, provides a moment of anticipation while you wait for the test result to appear along with the picture on the instax print. The Party Print function, which produces single print from multiple pictures sent from smartphones by up to five people, generates excitement as everyone waits to see what kind of picture everyone else has sent in. The printer can be a perfect tool to bring lively energy into any get-togethers.
The Link's main unit carries a built-in motion sensor. When taking pictures from the printer's dedicated app on your smartphone, you can use the Link to remotely control the camera operation. For example, you can zoom in by facing down the side of the power button at the center, zoom up by facing up, and release the shutter by pressing the power button. The Link is functional as a remote-controller to take a photo of a large group of people with your smartphone's camera with ease. The Link also pursues intuitive operability by allowing you to reprint the picture with holding the Link with the printout end pointing down and press the button at the center, and transfer picture to the printer by swiping up (running your finger upward from the bottom of the screen) on the app. The main unit weighs just 200g and uses a metallic material to key parts such as the power button at the center to realize a simple yet fashionable design,
Overview of the instax Series The instax series of instant cameras, launched in 1998, is affectionately called Cheki in Japan, where it has enjoyed wide popularity for over 20 years. Today, it is sold in over 100 countries around the world, including Japan, Europe, Americas, and Asia, with the cumulative number of 45 million units worldwide*3. It has gained broad-based popularity as a tool that generates real-life communication, with many users saying It is fun to share those precious moments in life in the form of instax prints. It gives me a real sense of connection with friends when I hand instax prints to them.
About the promotion Coinciding with the launch of the new instax mini Link, Fujifilm will run a worldwide promotional campaign under the catch phrase Don't just take, give, to convey instax prints' unique value. The company will showcase the features of the Link, through online media and retail stores, highlighting its use as a communication tool to casually print a large collection of precious images kept in a smartphone as a way of conveying one's feelings, or as an entertainment printer filled with warmth.
Images from Link's promotional video
*1: A free app compatible with Android phones and iPhones. It can be downloaded from Google Play in the case of Android phones and App Store for iPhones. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from iphone Co., Ltd.
*2: Bluetooth work mark and logo are registered trademarks of Bluetooth SIG, Inc. FUJIFILM Corporation uses these marks based on a license agreement.
*3: The total shipments for cameras and printers
1. Product name (1) Smartphone printer instax mini Link
(2) Mini-format film MERMAID TAIL
2. Release date
(1) Smartphone printer instax mini Link : on or after October 4, 2019 on a market-by-market basis
(2) Mini-format film MERMAID TAIL : on or after October 18, 2019 on a market-by-market basis
3. Prices Open price for both (1) and (2)
Main features (1) instax mini Link
Transferring pictures from a smartphone to the printer with a dedicated app via Bluetooth connection to produce instax prints
The app allows easy photo adjustments, such as making it larger / smaller, rotating it, applying a filter or adjusting brightness, before printing it out. The printer has fast speed of about 12 seconds per
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Fujifilm launches Smartphone printer instax mini Link -Offering many unique and enjoyable functions to play with friends -Intuitive operability and excellent portability broaden the way to enjoy photographs 
