When you open your 2022 Spotify Wrapped, you'll notice multicolored and multilayered graphics that are as multidimensional as your listening habits. The team behind Wrapped is just as expansive, with data scientists and engineers, copywriters, designers, music and podcast editors, and more. Uniting it all is Marie R nn, Global Group Creative Director at Spotify. Throughout the year, she and her team ideate on concepts and collaborates with other teams to bring the project to life.
Ahead of 2022 Wrapped, For the Record chatted with Marie to learn all about her work on the creative campaign.
Wrapped has become a bit of a cultural phenomenon, with people anticipating its launch all year. When do you start thinking about the campaign? We've all started thinking about next year's Wrapped already-before this year's Wrapped is even over. Officially, I would say I get involved in conversations in March or April. That's when we start thinking about the brief and working with the creative strategists. This past year we managed to brief writers, art directors, and designers to have them start thinking about both the design and the platform and all of that fun stuff by the end of May.
What were some of the considerations for Wrapped this year? We wanted to open the door to more of a joyous every day. To make sure we captured this new energy that has come out of people emerging from their bubbles and being able to meet up again. And so that's something we were excited to dig into-to be a little bit more playful and irreverent. To have a bit of fun and encourage people to have fun as well. For the campaign, we wanted to invite people not just to get Wrapped, but to play it.
For the data stories, we asked ourselves, What are people craving? They want to know about their audio listening for the year, and tap into what is interesting about it-on a more emotional level. And that's what we explored as we were starting to ideate. We had a lot of ideas-not all of them were feasible-but we worked super closely with the product team and others before landing on a couple of new data stories for this year that really tap into the more emotional side of listening.
How did that thinking translate into the new data stories for this year, your Listening Personalities and your Audio Day? For the Listening Personalities, we were toying with the idea of how we would be able to talk about what your year-in-listening says about your music tastes. And so our team had all sorts of fun ideas of what we could tell about musical taste in terms of how you listen. The beautiful thing was that when we brought our ideas to the product team, they had already been thinking about a very similar concept, and had done tons of research into it. Great minds and teams came together to collaborate closely. Making sure that the Listening Personalities weren't just for fun, but that they were insightful for listeners.
For the Audio Day, again, we had great synergy with the product team. We wanted to get more into moods and aesthetics and move away from genres. Genres don't give you the nuance of what type of mood you're in, so what we wanted to do there was to try to tell you a little bit about your musical mood throughout the year. What was your musical mood when you listened in the morning versus in the evening, or at night? The inspiration was to just give people a little bit more of a meaningful experience. Genres go deep, but they're not the only factor in the way we listen.
Something that's also new this year is that we added the day that you streamed your most-listened-to song the most. Peppering in a bit of fun and just a little more specific data for you to look back and think, What was I doing that day? Hopefully, people enjoy reminiscing.
What's one thing you hope fans walk away with after seeing their 2022 Wrapped? Hopefully they discover something about their listening that perhaps was a surprise. And that it also inspires them to keep discovering new music. Like, sure, we give you your year in review, but we also want to inspire you to keep the discovery going.
We did something new this year to this effect: On your Wrapped playlist are your 100 songs you listened to the most. But this year, we also included one song you didn't listen to. A playful surprise to encourage you to keep exploring.
Head to our Wrapped story hub to learn more about the new data stories for 2022.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
When you open your 2022 Spotify Wrapped, you'll notice multicolored and multilayered graphics that are as multidimensional as your listening habits. The team behind Wrapped is just as expansive, with data scientists and engineers, copywriters, designers, music and podcast editors, and more. Uniting it all is Marie R nn, Global Group Creative Director at Spotify. Throughout the year, she and her team ideate on concepts and collaborates with other teams to bring the project to life. 
