
The Rings of Power producer Ron Ames discusses how cloud was a major part of the shows production process, enabling the production team to make art with technology as a support
By Jenny Priestley
Published: November 28, 2022 Updated: November 29, 2022
The Rings of Power producer Ron Ames discusses how cloud was a major part of the show's production process, enabling the production team to make art with technology as a support
target=_blank title=Share on LinkedIn class=share-linkedin>
To create the world of Middle-earth you need an army. From Peter Jackson's epic trilogies to Amazon Prime's The Rings of Power, creatives and artists across the globe helped bring JRR Tolkien's stories to the big screen.
In the latest adaptation of Tolkien's work, technology was at the heart of the workflow, and central to that was AWS.
Speaking at AWS re:Invent 2022, producer Ron Ames discussed how AWS and the cloud helped the production team achieve many of the jaw-dropping visuals seen in the show's first season.
The power of the cloud Much of the production employed cloud, with areas from pre-visualisation to exhibition interconnected, including, camera capture, colour pipeline, post production, visual effects, and delivery to Amazon's platform. That was the key, said Ames. When we were on set, and a director was chasing the light, we had every possible asset at our fingertips. We had crews spread across New Zealand, a studio in Los Angeles, artists all over the world, we were able to connect, communicate efficiently, scale as necessary, and meet all of our goals and deadlines, cost efficiently. This is not about technology as a standalone thing, it is actually practical, useful and efficient.
Ames added that showrunners JD Payne and Patrick McKay believed that the technology used on the project helped them to imagine the craziest things .
In 2018 we started in Los Angeles in an office, and the writers room was down the hall from our production office. We would sit there and they would come out of the writers room and give us outlines for this fantastic story, Ames explained. We would look each other and our jaws would drop. We said, how are we going to do this? We said this is too big for the tools we have.
The team began to answer those questions by looking to JRR Tolkien himself for inspiration. Tolkien said that when he started to create the world of Middle-earth, he started with a map and made the story fit. So we started that way as well. We recognised that we were going to have to plan this very carefully.
Their map involved working with AWS on building a cloud-production pipeline. AWS is creating the future of filmmaking, Ames told the audience. The future of filmmaking is cloud-based production.
That decision to employ cloud-based production became even more important when three months into filming in New Zealand, the Covid pandemic hit. We were told that we had to shut down, explained Ames. We took all of our hardware, sent it off to our teams because we couldn't completely shut down, we would lose our vendors, our staff, all these artists we'd collected around the world. We had to continue the visual effects post production because we had already shot an episode. Within a weekend, we started cloud-based production in earnest. We were doing it anyway, but Covid made it a requirement and sent us to the next level of development.
In total, the production team worked with 12 global vendors, including DNEG, ILM and Company 3, on the show's visual effects, creating 9,146 shots. The price of admission to join us was a willingness to explore new technology, to share assets in a standard way so that every visual effect could be used by a different vendor, said Ames. By creating a standard, and everybody knowing they would be working together, we determined that we could actually do this.
The power of the metadata Another key part of the workflow that helped the production team throughout the project is metadata. Ames explained that when he started working in the industry, metadata was edge code on negative film. typed script notes, call sheets and production notes. But again, working with AWS meant that the Rings of Power were able to push the boundaries of data forward. Now, every single frame has every piece of content that went into making that frame from beginning to end, said Ames.
We are using metadata in ways that when we started our production we never dreamed of using on set. Each department had their own software that they fed into QTAKE. From that point on the metadata stayed with the shot all the way through. We could always identify the nature of that frame, where it came from, and how it was connected to the rest.
With each department accounting for the metadata that was important to them, we knew the information was accurate, added Ames. By the end, we had total faith. We never lost a frame, we never lost an asset. It was trackable and easily shared with our vendors, and all the technology companies that worked with us everybody was willing to play and discover these tools and help us to figure out how to do this.
The power of the team Ames finished his talk by paying tribute to all of the production team who worked on the series, adding that many came to the project from more traditional ways of filmmaking. There were many people on this project who made films in traditional methodologies their whole life and they were introduced to this new methodology and every single one of them adopted these new technologies, he said. This is filmmaking of the future, people making art with technology as a support.
The other thing that I think is important to remember is that filmmaking is no longer, if it ever was, a linear process. It's dynamic. Set drawings, tests, and materials are being c
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
15/09/2025
Unique sports content orchestration platform builds momentum among SES's cus...
14/09/2025
Partnership to address business and technical challenges of DMF adoption
he Advanced Media Workflow Association (AMWA) and the European Broadcasting Union (EBU...
13/09/2025
ATLANTA Cox Media Group has announced that the company's vice president of news, Misty Turnbull has been inducted into the National Academy of Television Ar...
13/09/2025
AMSTERDAM Shotoku Broadcast Systems, a major developer of robotic systems, has announced plans to take studio robotics to the next level at IBC2025 by debuting ...
13/09/2025
At IBC2025 in Amsterdam, Riedel Communications unveiled Bolero Mini, the company's lightest and flattest wireless intercom beltpack to date. Designed to del...
13/09/2025
Shotoku Broadcast Systems, the international developer of dependable, userfriendly robotic systems, is taking studio robotics to the next level at IBC 2025 with...
13/09/2025
Bitmovin, a leading provider of video streaming solutions, today released the 9th annual Video Developer Report 2025/26, offering an in-depth look at the evolvi...
13/09/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with StreamShark, the trusted video platform for enterprise...
13/09/2025
Ikegami has chosen IBC 2025 in Amsterdam as the launch venue for a major addition to its range of viewfinders. The new VFE-P711AD is a 7-inch high resolution OL...
13/09/2025
Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users
Today, KitBash3D, a pioneer in 3D a...
13/09/2025
With NDI certification, Atomos integration, Grass Valley collaboration, and a new Monitor app, at this year's IBC, Mavis is showcasing a series of powerful...
13/09/2025
Creamsource, maker of artisan LED lighting for film and television, has unveiled the Vortex24 Soft (V24S), a 1950W native soft light and the largest soft source...
13/09/2025
When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatch...
13/09/2025
Riedel Communications today announced the acquisition of hi human interface from Broadcast Solutions, bringing a powerful, vendor-agnostic control system to it...
13/09/2025
Building on its long-term relationship with audio metering specialist RTW, Calrec has integrated the company's brand new TMxCore metering platform across it...
13/09/2025
Calrec is expanding its family of future-ready self-contained Argo M control surfaces at IBC2025, with the addition of a brand new powerful 48-fader console. Co...
13/09/2025
Celtic languages - including Cornish, Irish, Scottish Gaelic and Welsh - are the U.K.'s oldest living languages. To empower their speakers, the UK-LLM sover...
13/09/2025
Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...
13/09/2025
Researchers find brain region that fuels compulsive drinking Study by Scripps Research scientists shows how the brain learns to seek alcohol for relief, not jus...
12/09/2025
College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...
12/09/2025
ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor
Friday, Sep...
12/09/2025
(L-R) Jade Croot, Rosy McEwen, and Bryn Chainey attend the 2025 Sundance Film Festival premiere of Rabbit Trap at Eccles Theatre on January 24, 2025, in Park ...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
12/09/2025
Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...
12/09/2025
IBC2025 began on Sept. 12, with exhibits and conferences running through Sept. 15 at the RAI Amsterdam Convention Center. Explore the full TV Tech coverage of t...
12/09/2025
The Best Fictional Bands (and the Artists Who Make Them Great) With Spinal Tap II: The End Continues hitting theaters and songs from KPop Demon Hunters ruling...
12/09/2025
Industry veteran Tom Baldassare has joined Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, as a Se...
12/09/2025
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a...
12/09/2025
PlayBox Neo, a leading provider of media playout solutions, has partnered with AI-Media, pioneering developers of AI-powered captioning technology, to integrate...
12/09/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
12/09/2025
New alliance strengthens the IT channel in Germany and Switzerland in protecting business-critical SaaS data.
Keepit, the world s only independent, cloud-nativ...
12/09/2025
Fincons Group, an international IT business consultancy and systems integrator company with more than 40 years of experience in the market, is proud to announce...
12/09/2025
Following its acquisition of Telemetrics, EVS continues its push into robotics with an announcement at IBC2025 that it is acquiring XD motion....
12/09/2025
TORONTO The North American Broadcasters Association (NABA) has announced the appointment of Eduardo Ruiz Sanchez, deputy director, broadcast operations at Telev...
12/09/2025
Ed Miller, a longtime broadcast engineer in Ohio and a former national president of the Society of Broadcast Engineers, has died....
12/09/2025
AMSTERDAM At this year's IBC2025, the Advanced HDR by Technicolor initiative will be pushing broadcasters to adopt a more dynamic, frame-by-frame conversion...
12/09/2025
Feature-length retrospective from Studio Crook to air in 2026
Sir David Jason returns to the nation's favourite comedy channel, U&GOLD, for Open All Hours:...
12/09/2025
September 12th, 2025
Tribeca X and The Female Quotient to Host Powerhouse Em...
12/09/2025
Friday 12 September 2025
The Boomtown Rats, Nyah Grace, Soweto Kinch, Royal Ballet and Madness also announced to perform at the ceremony on Tuesday
Sky today ...
12/09/2025
Wuppertal September 12, 2025
Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom BeltpackAt IBC2025 in Amsterdam, Riedel Communications unveiled Bolero M...
12/09/2025
Wuppertal September 12, 2025
Riedel Communications Acquires hi human interfaceRiedel Communications today announced the acquisition of hi human interface fro...
12/09/2025
Back to All News
New International Crime Series Road (WT)' Explores Twiste...
12/09/2025
Back to All News
First Look: Thai Crime Drama Everybody Loves Me When I'm ...
12/09/2025
Back to All News
Netflix Marks 10 Years in Japan, Announces Three New Series Th...
12/09/2025
CORE+ virtually removes distortion, setting a new standard for church sound and giving worship teams the clarity and confidence they need.
Read the full artic...
12/09/2025
The Late Late Show is back with a bang after the summer break, and Patrick Kielt...
12/09/2025
The World Athletics Championships, Ireland v France in the Women's Rugby World Cup quarter-final, the Irish Champions Festival, and two Sports Direct Men...
12/09/2025
The Records Show starts Sunday at 6.30pm on RT One and RT Player.
Katie Hanno...