As part of our continuing series of deep-dives into viewership and advertising trends surrounding different TV genres, today we're taking a look at four broadcast-network reality series: NBC's The Voice, ABC's Dancing With the Stars, CBS's Survivor: David vs. Goliath and Fox's Hell's Kitchen. Below, advertising insights courtesy of iSpot.tv, fans' emotional drivers from Canvs, viewership crossover stats from Inscape and a look at the shows' social video footprints from Tubular Labs. (Note: the data is through Dec. 1 and covers new episodes only.)
According to advertising analytics firm iSpot, The Voice blows the other shows out of the water when it comes to ad revenue, racking up a total estimated marketer spend of $124.4 million during the period measured, more than twice that of any of the other shows. T-Mobile has spent the most, followed by Universal Pictures, Walmart and Capital One.
Looking at top-spending industries, department stores have made big investments across the board, appearing in the industry top-five chart for each show. Movie studios have also spent big, showing up in the top five for three series.
We also partnered with emotion measurement AI company Canvs to discover what drove viewers' emotional reactions to each of these reality shows. Although you may think the hosts and judges (often celebrities themselves) would drive the most emotion, it's actually the contestants who brought out more feelings from fans. For The Voice, Lynnea Moorer and DeAndre Nico sparked high levels of Emotional Reactions (ERs), while on Dancing With the Stars it was duo Sharna Burgess and Bobby Bones (spoiler alert: they ended up winning) who had viewers talking. For Survivor, it's Christian Hubicki and Angelina Keeley generating the feels. Hell's Kitchen's star/judge Gordon Ramsay is the exception, serving as the main emotional driver for his show, followed by Jen Gavin, who was the first chef to be booted out this season.
Crossover viewership data from Inscape, the TV data company with glass-level insights from a panel of more than 9 million smart TVs and devices, shows varied crossover among these series. Also, a note about methodology: You have to do more than just flip past a station with your remote to count as a crossover viewer in Inscape's system. For the data below, the minimum viewing threshold is two minutes. Some specific insights:
Perhaps somewhat predictably, the highest crossover (49%) is between Dancing With the Stars and The Voice.
48% of the people watching Survivor also check out The Voice.
The lowest crossover (19%) is between The Voice and Hell's Kitchen.
Via Inscape
Inscape also revealed audience location trends about these series: Boston is a hot spot for people watching Hell's Kitchen, while there's a notable critical mass of viewership for Survivor in northern Maine. The Voice's audience is fairly well distributed across the country, with concentrations in Southern Florida, Southern Louisiana and Northern Michigan DMAs. (On the heatmaps below, the darker the color in the graphic, the more households were tuning in.)
Via Inscape
An analysis from social video analytics company Tubular reveals a difference in online video strategies among these series.
The Voice has uploaded more clips to Twitter than Facebook or YouTube (365, versus 325 and 250, respectively), but its most-watched video was on Facebook, with 8.1 million views so far, 2.1 million of which occurred in the first seven days, according to Tubular's V7 metric. That same clip was also posted to YouTube and it's racked up 7.4 million views, with a V7 rating of 3.2 million.
On the flip side of things, Dancing With the Stars has favored posting to YouTube over Facebook (246 clips vs. 158), and although the second most-watched video with 2 million views is from the original series, many of the other top clips are actually from its spinoff, Dancing With the Stars: Juniors.
Survivor is less active in regard to social video, posting only 102 clips to YouTube, 42 to Twitter and 40 on Facebook during the period measured. Its most-watched video with over 740K Facebook views is Survivor Shade: 3. That same trend continues for Hell's Kitchen, which has uploaded 90 clips to Twitter, 62 to Facebook and 37 on YouTube. Its most popular video was posted to Twitter and has 90.7K views so far.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
07/01/2026
Spotify is launching a week-long celebration spotlighting creators at the center...
07/01/2026
We know people use Spotify not just to listen, but to share the songs, podcasts, and audiobooks they love with their friends and family. When we launched Messag...
07/01/2026
This week, all eyes are on the podcast industry as the Golden Globes recognizes ...
07/01/2026
Podcasts are stepping onto a new stage this week as the Golden Globes recognize the medium for the first time. To mark this milestone moment, we're hosting ...
06/01/2026
Spotify is launching a week-long celebration spotlighting creators at the center...
06/01/2026
Lorde. A$AP Rocky. JENNIE. Baby Keem. KATSEYE. That's just a taste of who...
06/01/2026
Channel 4 and UKTV are giving viewers even more reasons to stream, with UKTV's U service set to feature thousands of hours of free, unmissable and bingeable...
06/01/2026
Tuesday 6 January 2026
An update on our Sky Mobile prices
Devesh Raj, Chief Operating Officer, Sky
Today, we've announced some changes to the prices of ...
06/01/2026
Comscore Launches Daily Program-Level Reporting with Deduplicated Insights on Sh...
06/01/2026
Comscore Completes Recapitalization Transaction with Preferred Stockholders Foll...
05/01/2026
Bad Bunny's DeB TiRAR M S FOToS defined the sound of 2025 for listeners eve...
05/01/2026
As the clock struck midnight and 2026 was born, so was an exciting range of new ...
05/01/2026
These Sacred Vows starring Tom Vaughan-Lawlor, Justine Mitchell and Jason O'...
05/01/2026
DANDANCING WITH THE STARS RETURNS TO SHAKE UP SUNDAY NIGHTS
Reigning Rose of Tr...
02/01/2026
Any Given Day: Cork University Hospital premieres Wednesday 7 January on RT One and RT Player at 9:35pm
RT will debut a powerful new six-part documentary se...
02/01/2026
Friday 2 January 2026
All episodes of Heated Rivalry will be landing on Sky and...
02/01/2026
Sequins, chat shows, live sporting action, ground-breaking docuseries and brand-new Irish drama to kick off 2026
New Year, New Content Coming Soon across RT
...
01/01/2026
We had been using the club's previous console for the last ten years, so we researched manufacturer information very carefully, says venue audio manager Mr...
30/12/2025
Your live countdown to 2026 with Inhaler, David Gray, Lyra, Garron Noone, Sharon...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
24/12/2025
RT has unveiled an exclusive first look at the new Dancing with the Stars promo...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year
...
19/12/2025
With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...
19/12/2025
19 Dec 2025
VEON's Mobilink Microfinance Bank Launches Islamic Banking Oper...
19/12/2025
The six-part drama, set in a close-knit Welsh town fractured by an unspeakable c...
19/12/2025
Rohde & Schwarz drives the future of mobility at CES 2026 At the 2026 Consumer Electronics Show in Las Vegas, Rohde & Schwarz will present a powerful lineup o...
19/12/2025
RT is proud to return to the RDS to support the 2026 Stripe Young Scientist & T...
18/12/2025
Canada's largest indoor arena has transformed its live production capabilities with a full ST 2110 infrastructure and Calrec's compact Argo S console. S...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
18/12/2025
18 Dec 2025
VEON Upgraded to Nasdaq Global Select Market, Enhancing Investor Visibility Dubai, December 18, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital o...
18/12/2025
Thursday 18 December 2025
Sky Sports remains the exclusive home of the Masters ...
18/12/2025
Using the additive process of 3D printing, layer after layer gets printed until an object is as close to the final shape needed as possible. Historically, machi...
18/12/2025
In 2025, RT proudly supported 185 arts and cultural events across the island of Ireland, reflecting significant growth since the scheme was re-launched in 2014...
18/12/2025
RT Sports Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier t...
18/12/2025
RT lyric fm presents a very special Winter Solstice edition of Ambient Orbit, l...
18/12/2025
At 7.45pm on 1st January 1926, the precursor to RT , then 2RN, delivered the fledgling new Irish state's first public radio transmission. From those first c...
18/12/2025
December 18 2025, 05:30 (PST) The Movie Experience SLO Becomes First U.S. Exhib...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
As part of our continuing series of deep-dives into viewership and advertising trends surrounding different TV genres, today we're taking a look at four broadcast-network reality series: NBC's The Voice, ABC's Dancing With the Stars, CBS's Survivor: David vs. Goliath and Fox's Hell's Kitchen. Below, advertising insights courtesy of iSpot.tv, fans' emotional drivers from Canvs, viewership crossover stats from Inscape and a look at the shows' social video footprints from Tubular Labs. (Note: the data is through Dec. 1 and covers new episodes only.) 
