On Behalf of Current and Future Kindle Owners Everywhere-ank You, FAA

On Behalf of Current and Future Kindle Owners Everywhere-Thank You, FAA

You can now use your Kindle from take-off through landing-to say thank you, we're taking 15% off Kindle Fire HD, Kindle Fire HDX 7 and our $69 Kindle for one day only

SEATTLE--(BUSINESS WIRE)--Nov. 4, 2013-- (NASDAQ: AMZN)-Amazon today announced that to say thank you to the FAA for the recent decision to allow use of portable electronics on take-off and landing, customers can receive 15% off Kindle Fire HD, Kindle Fire HDX 7 , and the $69 Kindle for one day only-simply enter the promo code ThnksFAA at checkout to receive the special discount.

We've been fighting for our customers on this issue for years, and we are thrilled by the FAA's recent decision-this is a big win for customers. Delta and JetBlue have already started flights with the new rules-we're excited to see which airlines are next, said Drew Herdener, Vice President, Amazon. To say thank you, for one day only we're offering 15% off Kindle Fire HD, Kindle Fire HDX 7 , and the $69 Kindle-happy flying!

The $69 Kindle-available today for $59-is the smallest and lightest Kindle ever-order at www.amazon.com/kindle. Kindle Fire HD-today only $118-features a stunning HD display, a faster processor, longer battery life, dual stereo speakers with Dolby Digital Plus, and Fire OS 3.0 Mojito -order at www.amazon.com/fire-hd. Kindle Fire HDX 7 -just $195 today-comes with an exclusive HDX display that goes beyond HD, the fastest processor on a 7 tablet, Fire OS 3.0, and exclusive features like the revolutionary new Mayday button-order at www.amazon.com/hdx-7.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world's best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7 or 8.9 HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, Amazon.com, we, our and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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