AIMILATE Offers Free Trial of SCRATCH v7

New Trial Follows Recent SCRATCH V7 Update Release for Support of Sony F55/F5, RED Monochrome and High-Performance Custom ARRIRAW Fast Debayer

Santa Clara, CA, USA February 14, 2013 ASSIMILATE, the leading global provider of DI and dailies tools for digital cinema, episodic television, commercials and spot workflows announces, for the first time, a free trial offer of SCRATCH v7. Like the SCRATCH Lab trial ASSIMILATE began offering in 2012, the new SCRATCH trial has no time-out and is fully functional except it carries a watermark, and it does not render. ASSIMILATE has significantly expanded the SCRATCH v7 arsenal for on-set and post-production professionals as they strive to push the boundaries of digital cinema, TV, and commercials. Filmmakers and post-production artists are now able to take a test ride of SCRATCH and learn how it works as a high-performance, easy-to-use workflow and DI tool. The SCRATCH trial is available now for download at http://www.assimilateinc.com/trial.

SCRATCH v7 is the first real-time, client-attended tool-set in the industry to deliver a consistent, integrated user-interface across both production dailies and creative DI. This consistency offers a synergy between production and post-production that allows directors and producers of features, commercials, spots and episodic television to dramatically enhance creativity while significantly improving productivity.

New Release Update SCRATCH and Lab Includes:

Support for Sony F5/F55 and the new F65 format via the new Sony SDK, including 6k and 8k support

Support for Sony Mpeg-2 .mp4, .mov and XAVC HD/4K .mxf

Support for RED monochrome footage, DRX control on RED Rocket cards and additional metadata items (such as scene and take)

Support for Canon C500 .rmf

Support for Blackmagic Design Cinema DNG

Support for Aaton Penelope and Ikonoscop

Upgraded jpeg2000 implementation that generates DCI compliant output

Ability to load multi-view EXR images as under/over images

Dramatically Faster ARRIRAW Debayering

The new SCRATCH and SCRATCH Lab update release features a new ASSIMILATE custom ARRI fast Debayer method built for significant speed while still preserving color accuracy. The new fast Debayer option is set as a default option when loading new ARRIRAW media.

SCRATCH is well known for delivering the industry's best price performance to filmmakers and post-production artists, said Steve Bannerman, VP of marketing at ASSIMILATE. We're excited to offer artists this free trial so they can seamlessly discover the power of Creative DI with SCRATCH. Since the trial has no expiration date, artists can explore SCRATCH when it fits into their schedule. And best of all, assimilateinc.com offers an amazing array of training, video tutorials, webinars and case studies - all for free - so artists can really maximize their trial experience every step of the way.

Availability

For your free trial of SCRATCH v7, visit http://www.assimilateinc.com/trial.

SCRATCH Digital Workflow Tools

ASSIMILATE's SCRATCH end-to-end data workflow -- from dailies, to conform, color-grading, compositing, and through to finishing -- and SCRATCH Lab, a robust dailies or VFX review digital pipeline, deliver the industry's most comprehensive toolset for data-centric digital cinema and episodic television productions for 2D and 3D stereo projects. Both products support multiple formats, including ARRI RAW, Sony F65 and F5/55, Phantom, and Canon 5D, as well as enhanced support for RED ONE, RED ONE MX, SCARLET, and EPIC at all resolutions. All versions of SCRATCH and Lab software, running on Mac OS X and Windows 7, feature SDI and 3G output via AJA Kona 3G graphics cards, fast dailies rendering, and improved metadata and time-code handling. For the latest feature film and TV credits, pricing and sales, visit www.assimilateinc.com

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