Sony Pixel Power calrec Sony

Showcasing SA's legacy-makers and influencing the next generation of legacy-thinkers

11/12/2018

-- --

Facebook

Twitter

Google

Pinterest

SCREEN AFRICA EXCLUSIVE:

Liesl Loubser, founder and former CEO of marketing agency HDI Youth Marketeers, turned 60 this year. To commemorate this milestone, she decided against a big celebration and chose to reflect on the concept of one's legacy through the project, The Legacy Stories, 60 Seconds of Impact.

-- --

In celebration of my 60th birthday, I did not want to host yet another party. I decided instead to create a platform on which to champion the stories of 60 people that I mentored or have been inspired by during my years in business; people I believe are legacy-makers in their own right, explains Loubser.

According to Loubser, these legacy-makers are people who have inspired her through direct relationships during her years in business, as well as those who have had an impact on the brand HDI Youth Marketeers and who have lived values that inspire others.

Legacy-makers are people who use their success to improve the lives of others, who use their influence to open doors for others and who use their talents to make a difference in the world, she says.

After retiring from the agency, Loubser and her former colleague at HDI Youth Marketeers, Nika Smit, launched a social enterprise called The Change Collective which has helped launch The Legacy Project.

Smit comments: Liesl and I came together with a mutual purpose: we wanted to create a profit with purpose enterprise and use our ideas to make a difference. And so, in late 2017, The Change Collective was born. The Change Collective is a community of brave minds, tackling the world's biggest social problems in the most innovative ways.

The pair has since developed a large bank of concepts that will be taken to market when the business officially launches in 2019. However, they decided to fast-track The Legacy Stories video series in 2018 as it coincided with Loubser's 60th birthday.

The Legacy Stories, 60 Seconds of Impact

The list of featured legacy-makers has been separated into five categories, namely Entrepreneurship, Business Innovation, Education and Youth Development, Social Cause and Legends in the Making.

A total of sixty legacy-makers have been selected for the Legacy Stories, 60 Seconds of Impact inaugural experience - a video series that features entertainers and artists including Danny K, Bianca Le Grange and Andre Prinsloo; entrepreneurs and business people such as Sylvester Chauke, Suzanne Akerman and Cornelius Koopman; innovators like Anthony Bila, Kim August and Marie-Claire Mclachlan; social and educational warriors such as Thobile Chittenden, Leoni Coetzee and Lipalesa Kolane; as well as legends in the making that include Carmia Annandale, Felix M and Zanda Mchunu.

Through the project, these inspiring individuals share insights from their personal journeys with the aim to motivate the next generation of young South Africans. It's key to try and shift the paradigm of many young South Africans and emerging entrepreneurs who are unmotivated or crippled by anxiety, fear and a lack of guidance, Loubser says. It's our belief that having a community of people around to mentor, guide and believe in you makes the world of a difference. Every person will leave a legacy, good or bad; our narrative is to inspire young South Africans to make it a positive one.

Smit has been involved in every aspect of the project, from strategy to ideation and project management. She comments: In the social cause space, where resources like time, budget and people are often limited, innovation goes a really long way in finding smart solutions and stretching resources.

Rhode du Plessis developed the look and feel of the project, with Lara Petersen taking care of the copy and social media handled by blogger Kenny Jules Morifi-Winslow. Kim August was the appointed influencer and public relations liaison, while Chantel Gregersen carried out the project coordination.

Sunshine Studios came onboard as a partner, with inserts shot at their Johannesburg and Cape Town studios. Production was handled by Indie Village, with Anthony Bila directing and Pierre Leeflang on edit.

We had a total of 36 hours of footage that had to be edited down to one hour in total (or 60 one-minute stories). We also edited an additional 16 trailers and content pieces for our social media platforms, giving us a total number of 154 hours of editing.

An online launch took place on 20 September and saw the project reach over 2 million people on Facebook alone. The success of the launch in September has inspired the announcement that 20 September will now be National Legacy-Makers Day and the programme will continue for years to come. The team, along with key collaborators, are currently busy with phase two planning, concludes Loubser.

Facebook

Twitter

Google

Pinterest

-- --
LINK: http://www.screenafrica.com/2018/12/11/digital/digital-content/showcas...
See more stories from screenafrica

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

06/04/2026

Fab Five' Reunion Drives TNT and CBS's Experimental Final Four Altcast Built on REMI Workflow

Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...

06/04/2026

SVG New Sponsor Spotlight: Optikka CEO Daniel Evans on Scaling Sports Content with Programmatic Graphics

From high school sports all the way up to the major leagues, building high-quali...

06/04/2026

Quickplay and TwelveLabs Join AWS Business Outcomes Xcelerator Program

Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...

06/04/2026

Grass Valley Launches Future Playmakers Program for Students in Sports Production and Media Technology

Grass Valley has announced the Future Playmakers Program, a global initiative to...

06/04/2026

SVG All-Stars: Raasean Robinson, Gerente de Posproduccin y Operaciones de Estudio, FOX Deportes

El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...

06/04/2026

SVG All-Stars: Raasean Robinson, Manager, Post Production and Studio Operations, FOX Deportes

The ops leader helps lead the charge in studio for the Spanish-language broadcas...

06/04/2026

Behind The Mic: SiriusXM Shares 2026 Masters Broadcast Team; ESPN to Produce Over 140+ Hours of Masters Live Coverage

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

06/04/2026

NHL Opens Innovation Lab in Partnership with Verizon, New Jersey Devils

The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...

06/04/2026

ESPN+ To Stream Inaugural Rock League Curling Season

Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...

06/04/2026

ASG Appoints Andrea Cummis as VP of Systems Design and Engineering

Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...

06/04/2026

Source Media Group Launches Source Golf, a Creator-Driven YouTube Network Targeting Next-Gen Fans

Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...

06/04/2026

How the NHL's Innovation Lab Will Take Broadcast, Fan, and Team Tech to New Heights

With this environment we can start that collaboration even earlier because we ca...

06/04/2026

K-Pop Artist ENHYPEN Host The Blood Diary,' a New Video Podcast Series From HYBE

Like the immortal lives of vampires, some stories never really end. That's t...

06/04/2026

From Audio to IRL: How Let's Get Haunted' Is Building Community With Spotify RADAR

As podcasting continues to evolve, growth increasingly means building beyond aud...

06/04/2026

FSK Audio update Bark24 Dyn

Multiband dynamics plug-in enhanced California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...

06/04/2026

IK Multimedia introduce ToneNET Preset Sharing

Share official & user-created full-rig presets IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...

06/04/2026

Baseball 2026: More AI, Better Viewing Choices

Share Copy link Facebook X Linkedin Bluesky Email...

06/04/2026

JB&A Announces Details for its Pre-NAB 2026 Event

Share Copy link Facebook X Linkedin Bluesky Email...

06/04/2026

Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026

Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026 Brie Clayton April 6, 2026 0 Comments Dalet, a leading technology and...

06/04/2026

OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show's West Hall

OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...

06/04/2026

Proton to Demonstrate 3D Application at NAB 2026

Proton to Demonstrate 3D Application at NAB 2026 Brie Clayton April 6, 2026 0 Comments Yet further creative potential unleashed through innovation in ...

06/04/2026

Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026

Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026 Brie Clayton April 6, 2026 0 Comments Experience Autoscript Voice, PTZ prom...

06/04/2026

Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Show 2026

Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...

06/04/2026

Re-Architectured PCC Software Streamlines and Enhances the Full High-Speed Imaging Workflow

Wayne, N.J., April 6th, 2026 Phantom High-Speed announces the release of PCC 4...

06/04/2026

Tribeca Studios And Lilly Announce Winners Of Inaugural Vital Stories Filmmaker Program

April 6th, 2026 TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...

06/04/2026

Netflix Expands Kids Entertainment Lineup With Playground App for Games, New Shows & Returning Favorites

Back to All News Netflix Expands Kids Entertainment Lineup With Playground App ...

05/04/2026

Latest SoundBridge update now live

Tackles all reported bugs! SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...

04/04/2026

Don't Be Lame: Arizona Men's Basketball Social Team Aims To Catch the Attention of Wildcats Fans

The University of Arizona's Men's Basketball team has only loss twice th...

04/04/2026

HDR Makes Its Men's Final Four Debut as CBS Sports and TNT Sports Collaborate on New Camera Tools and an IP-Powered Compound

1080p HDR arrives, a new generation of storytelling tools takes center stage, an...

04/04/2026

Fab Five Reunion Drives TNT and CBS's Experimental Final Four Altcast Built on REMI Workflow

Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...

04/04/2026

Flock Audio's latest Patch App DX update

Faster, cleaner and more intuitive than ever The control software for Flock Audio's digitally controlled patchbay systems has just been treated to an up...

04/04/2026

Sinclair to FCC: Broadcast Sports Drives Investment in Local News

Share Copy link Facebook X Linkedin Bluesky Email...

04/04/2026

Study: Worldwide Telecom Capex to Decline in 2026,

Share Copy link Facebook X Linkedin Bluesky Email...

04/04/2026

Ateme Delivers Full End-to-End Streaming Platform to Moldtelecom

Share Copy link Facebook X Linkedin Bluesky Email...

04/04/2026

FCC Plans Spending, Regulatory Fee Revenue Reductions in FY 2027

Share Copy link Facebook X Linkedin Bluesky Email...

04/04/2026

DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core

DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core Brie Clayton April 3, 2026 0 Comments The accompanying image shows the rear panel of the ...

04/04/2026

Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card

Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card Brie Clayton April 3, 2026 0 Comments New for NAB Show 2026, MEP100 SmartNIC now sup...

04/04/2026

Unified Media Workflows for Story-Centric Production

Unified Media Workflows for Story-Centric Production Brie Clayton April 3, 2026 0 Comments Framelight X unifies field capture, editing and publishing ...

03/04/2026

TNT Sports and CBS Sports To Reunite Michigan's Iconic Fab Five' for Special NCAA Men's Final Four Altcast on truTV and HBO Max

Michigan's Fab Five will reunite for an alternate presentation of the Mich...

03/04/2026

NAB 2026: Avid To Showcase Content Core and AI Workflow Innovations

Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...

03/04/2026

MRMC Appoints Nick Barthee as Chief Operating Officer

Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer. The announcement follows MRMC's transition fro...

03/04/2026

Elite Media Technologies Selects Interra Systems' BATON for File-Based QC

Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...

03/04/2026

Moldtelecom Deploys Ateme Technologies Across Full Streaming Workflow

Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics. Mol...

03/04/2026

NAB 2026: Grass Valley To Demonstrate Framelight X Content Management

Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...

03/04/2026

NAB 2026: Encompass Digital Media and Techex Launch Cloud-Based Master Control Service for Live Events

Encompass Digital Media and Techex have announced a cloud-native Master Control ...