Sony to exhibit at Photokina 04, the leading international trade fair for the photography and imaging sector

At Photokina 2014,' the leading international trade fair for the photography and imaging sector in Cologne, Germany, Sony Corporation (Sony) is showcasing the PXW-FS7 XDCAM memory camcorder with interchangeable lens system alongside its range of interchangeable-lens cameras, and the full range of mount system lenses, including the new high-performance range of ' lens products compatible with full-frame 35mm sensors. Sony is also showcasing the 4D FOCUS, auto focus system which consists of a wide horizontal/vertical coverage area, rapid autofocus (AF), and a unique AF system that achieves high predictive precision, all of which are incorporated in products such as the 6000' and promote as one of its leading technologies for cameras.

This event will also introduce prize-winning works from the Sony World Photography Awards 2014, which Sony has been supporting since 2007.

' Interchangeable-lens Camera

E-mount series

Sony is showcasing its 7 series, which incorporate a full-frame 35 mm CMOS sensor in compact, lightweight interchangeable-lens camera bodies, as well as the 6000.

7S

Combining an Exmor CMOS 35mm sensor, with approximately 12.2 million effective pixels, and the BIONZ X image processing engine, the 7S facilitates photography with high sensitivity and low noise, for both still photographs and video, with an extremely wide range of sensitivity and dynamic range.

5100

Equipped with an Exmor CMOS sensor, the 5100 delivers approximately 24.3 million effective pixels and an in-built 179 focal point image plane phase detection AF sensor that covers almost the entire screen. Adoption of the evolved fast hybrid AF has achieved excellent dynamic body tracking and high-speed AF in just 0.07 seconds*1.

*1: CIPA guideline-compliant, internal measurement methods, when pre-AF is switched off. When the E PZ 16-50mm F3.5-5.6

OSS is worn.

A-mount series

The A-mount camera line-up boasts leading technologies and an abundant range of high-performance interchangeable lenses to enable users to enjoy the pursuit of emotion and expression by taking photographs.

77 II

The latest model in the A-mount range is equipped with an Exmor CMOS sensor with approximately 24.3 million effective pixels and a 79 focal point phase detection AF sensor (15 cross points)*2; the world's highest*3. The 77 II achieves high picture quality and tracking performance, as well as excellent AF precision, thanks to its new AF algorithm. Even with a moving target, the AF continuously tracks the subject for high-speed continuous burst shooting (up to 12 frames per second*4 burst of up to 60 full-resolution frames*5) to capture the desired moment in time.

*2 The supported number of range points varies depending on the lens.

*3: In a digital camera with interchangeable lens, equipped with dedicated phase difference AF sensor.

(As of May 16, 2014).

*4 In Continuous Advance Priority AE mode. The aperture is F3.5 to prioritize continuous shooting, while the aperture

value is controlled for lenses with aperture smaller than F3.5.

*5 When picture quality is set to FINE' and image size is set to L.'

XDCAM Memory Camcorder with Interchangeable Lens System

PXW-FS7

Utilising E-mount lenses, and equipped with a 4K Exmor Super 35 mm CMOS sensor (approx. 11.6 million total pixels, and 8.8 effective pixels), this model supports recording in 4K XAVC*6. The new ergonomic design*7 ensures that superior maneuverability is possible, even for one-man operation, in any shooting style whether on-the-shoulder, handheld, or held in a low position.

*6 QFHD (3840 x 2160) resolution will be supported at the time of launch. Recording in 4096 x 2160 resolution will be supported in the future with a firmware update.

This firmware update is scheduled for release during the fourth quarter of FY 2014.

*7 Ergonomic design: This refers to design that has been optimized to enable people to move more naturally, effortlessly, and efficiently, based on the field of research known as human engineering (ergonomics).

Lenses

SEL1635Z ZEISS wide-angle zoom lens Vario-Tessar T* FE 16-35mm F4 ZA OSS (E-mount)*8:

The SEL1635Z delivers extremely high resolution that enables the sharp depiction of objects, right to the very edge of the screen, and reduces distortion and field curvature to the absolute minimum. In addition, the use of ED (extra-low dispersion) glass allows chromatic aberration to be suppressed. The ZEISS T* ( T-star ) coating provides high-contrast representation capabilities to control reflected light on the lens surface. The excellent optical performance is well-suited to authentic landscape photography and makes full use of the wide angle lens.

SELP28135G motorized zoom G Lens FE PZ 28-135mm F4 G OSS (E-mount)*8:

The world's first*9 standard lens that supports a 35 mm full-frame sensor, while also equipped with a motorized zoom lens. It was designed to deliver optimized operability and optical performance for shooting high-quality video, such as 4K, and to be compatible with the 7 series, and the PXW-FS7 professional-use camcorder, which was announced at IBC 2014. Sony has incorporated SSM (Super Sonicwave Motor) as the zoom lens drive, to facilitate smooth, quiet operation. This is the first time an lens has been equipped with the three-faceted operational ring of zoom-focus-aperture, to enable a wide range of zoom speed controls and zoom direction reversal*10.

*8: This model was announced in Europe.

*9: As a lens for digital cameras with interchangeable lens systems. * Current at the time of this press release; as investigated by Sony.

*10: Determined by the body settings when mounted on the 7S' or the PXW-FS7.'

Sony is exhibiting 4 lenses (FE 24-240mm F3.5-6.3 OSS, FE 28mm F2, Distagon T* FE 35mm F1.4 ZA, FE 90mm F2.8 Mac

LINK:	http://presscentre.sony.eu/pressreleases/sony-to-exhibit-at-photokina-...
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