Vualto builds secure video delivery solution for the UK s first fully digital film distribution service for public exhibition

Vualto builds secure video delivery solution for the UK's first fully digital film distribution service for public exhibition 03 Sep 2014

Vualto, global specialists in innovative content delivery and management, today announced that it has provided a secure end-to-end video delivery solution based on Adobe Access digital rights management (DRM) for Cinegi, a new service which enables non-cinema venues, event promoters and independent cinemas to host public screenings of a wide variety of filmed media.

Cinegi is the new fully digital solution for secure film distribution to public venues of all kinds, reaching audiences in public venues and independent cinemas throughout the UK. It distributes mainstream, independent, arthouse, foreign language and documentary features, made-for-TV and other alternative' content such as filmed theatre, music and dance.

This new service is completely unique as it enables pretty much any venue to legally conduct public screenings of filmed media in full HD, said Amy Prosser, technical delivery manager at Vualto. There is no need for special hardware, satellites or media on hard disc as long as the venue is able to seat guests, has access to a sound system and can project video, they can participate.

Built by Vualto using Adobe AIR, the Cinegi player application enables content to be downloaded over standard broadband in a resilient way that copes with breaks in connectivity. Unlike with live' cinema broadcasts, playout doesn't require super-fast speeds or risk breaks in transmission. It runs on standard Mac OS and Windows hardware so that venues and promoters do not need dedicated, proprietary hardware unlike many other cinema' solutions.

As the platform distributes content from a wide range of rights holders from large studios to independent filmmakers to a variety of venues and promoters, one of Cinegi's key requirements was for flexible but trusted content protection. Vualto, which offers off-the-shelf and custom solutions for the protection of both live and on-demand video content, were the obvious choice for Cinegi.

We have a long standing relationship with the team at Vualto and are confident in their abilities to support us with the video management and security aspects of the project, explained Patrick Towell, Joint Chief Executive at Cinegi. They are experts in delivering high-resilient DRM solutions to the broadcast industry and have a wealth of experience building download managers for film and television, enabling us to build and launch the Cinegi platform quickly. Added to this, they also have experience working with Adobe Access a major advantage for us and our users.

Vualto implemented a fully automated Adobe Access 4.0 DRM end-to-end solution. Content is encrypted within the secure MPAA- and FACT-approved ingestion facility to which rights holders deliver their master files using Vualto packaging' technology. A new policy' is created for every single piece of content sold based on individual screening dates. Port restrictions limit risks of copyright theft on playout machines. The Cinegi team manage content workflow using a simple web interface.

The service is currently in phase one of its private beta in the South West of England. It is soon to open this up to other early adopters' before becoming available to venues across the UK.

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About Vualto

Vualto is a dynamic company, specialising in video delivery on new media platforms. Established in 2012, the company has its base in the UK's west country but with international capability and reach. The company offers solutions in four broad categories: video delivery workflow; digital rights management (DRM); video players, websites and apps; and webcasting and managed streaming. In each, Vualto can offer the functionality as a service, deliver software for the clients to implement themselves or provide consultancy on achieving the most technically and commercially successful outcome. In short, Vualto is a unique business that both understands video and the web, and can provide all the technology and design skills to make it happen. For more information visit http://www.vualto.com

About Cinegi

Cinegi is the UK's first fully digital film distribution service for public exhibition. Using technologies tried and tested in global consumer Video on-Demand services, it is a b2b service which enables any venue to be a cinema'. It extends the range of content available to audiences up and down the UK from recent mainstream feature to include classic, second run, cult and specialised' films as well as made-for-TV and alternative' content. It enables rightsholder to leverage release windows' and reach audiences that cannot be economically exploited through normal theatrical' releases to cinemas.

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