Customers are looking for digitally prepared entrepreneurs - turns out from Telekom's survey on consumers expectations
Budapest, October 20, 2020 13:30
It is becoming more and more typical that we are looking for specialists or mechanics on the internet from whom we expect an increased digital presence, testifying their reliability - according to NRCs latest representative survey prepared for Telekom. Although quick feedback represents great value, transparency is even more appreciated by interviewees in a survey assessing SMEs reactions to the first wave of the pandemic.
Website, user reviews, online availability, transparent pricing and fees - these are the critical factors that weigh in most when choosing an entrepreneur, concludes NRC in its latest representative research prepared for Telekom.
Web search instead of local publications
The survey shows that the internet has now become a commonly used platform for finding service providers: 54% of respondents search online and only 21% leaf through local newspapers, publications. More and more people use smartphones to search the web, according to a survey recently published on NMHH's website: three-quarters of people above the age of 14 already have a smartphone and the proportion of internet users is the same, with 60% subscribing to mobile internet.
NRCs research also reveals that the majority of respondents (57%) rely on family and friend recommendations when searching for an entrepreneur, and these recommendations by acquaintances, based on personal experience, often go hand in hand with the internet: entrepreneurs collect user feedback on their websites the same way as business sites on Facebook, or special platforms such as Google Maps or Foursquare. One may conclude that in addition to the advice of acquaintances, the internet is generally used by respondents to make the right decision: 44% of them do not trust service providers at all if they do not find a favorable online opinion.
We want to see the prices
Whether they need a beautician or a washing machine mechanic, respondents appreciate if entrepreneurs show their rates on their online interface: more than 55% of them have identified this as a primary consideration when choosing a new service provider. It is important for 40% of the respondents to be able to order a product or service online from a small business while they do not even expect the business to have its own website. Being first is not necessarily a guarantee of success: the majority of respondents do not contact the service provider they find first; 54% of the survey participants consider multiple options before making the first contact.
If, on the other hand, the business has a website, potential customers like to see a lot of up-to-date information about the service, but an even more serious challenge for SMEs is that 90% of those surveyed want a response to queries quickly, within one day at the latest. Many require an even quicker feedback, within an hour if possible, for which SMEs already have well-established tools such auto-reply messages or a chatbot integrated into the website.
Everyone benefits from digital devices
The research carried out this spring, following the first wave of the pandemic, showed that the more digital solutions an SME used, the less it was shaken by the crisis, said Istv n Iski, Telekom's SMB area's director. According to him, the current survey confirms that there is a growing consumer demand for the achievements of digital transformation, accelerated by the epidemic situation. In addition, these tools benefit both consumers and businesses: for example, a service provider that encourages the sharing of positive customer experience not only builds or strengthens its own digital reputation, but also provides useful information for future searchers for its services.
Telekom provides innovative technologies and modern tools for digital transformation, but according to Istv n Iski, successful transformation requires more than that: for example such customer feedback that can be gained from the current research, showing the importance of online presence, continuous exchange of professional experience, visibility, sharing best practices and pitfalls, in other words a platform where entrepreneurs can connect with other entrepreneurs. The Telekom Hello Biznisz Klub site provides an inspiring medium for this in addition to online space and a database.
J nos Klenovszki, managing director of NRC preparing the research, thinks that online presence is no longer a competitive advantage but a prerequisite for a small business to survive. However, increased digital operation creates new challenges for managers, so it is very important for SMEs to precisely assess the expectations of their target group: in terms of website content, digital developments, communication channels and content - he added.
In the 800-person survey, which is representative of Hungarian internet users by gender, age, education and type of residence, people between the age of 18-65 were interviewed with the use of an online questionnaire.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
June brought stabilization to the television market. Poles spent an average of 3 hours and 36 minutes a day in front of their TV screens exactly the same as i...
16/07/2026
Glensound returns to IBC with a major new addition to its intelligent loudspeaker range, the Greater Divine Supernal studio monitor, alongside recent developmen...
16/07/2026
33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...
16/07/2026
Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
16/07/2026
Fox Corporation Executives to Discuss Fourth Quarter and Full Fiscal Year 2026 F...
16/07/2026
More interfaces now compatible with Focusrite Control 2 Your Focusrite interface might now be compatible with a public beta support of Focusrite Control 2. If...
16/07/2026
Onimusha: Way of the Sword is coming to GeForce NOW at launch, with the playable...
16/07/2026
Together the semi-finals had a combined reach of 1.98 million unique individuals...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Customers are looking for digitally prepared entrepreneurs - turns out from Telekom's survey on consumers expectations 
