Customers are looking for digitally prepared entrepreneurs - turns out from Telekom's survey on consumers expectations
Budapest, October 20, 2020 13:30
It is becoming more and more typical that we are looking for specialists or mechanics on the internet from whom we expect an increased digital presence, testifying their reliability - according to NRCs latest representative survey prepared for Telekom. Although quick feedback represents great value, transparency is even more appreciated by interviewees in a survey assessing SMEs reactions to the first wave of the pandemic.
Website, user reviews, online availability, transparent pricing and fees - these are the critical factors that weigh in most when choosing an entrepreneur, concludes NRC in its latest representative research prepared for Telekom.
Web search instead of local publications
The survey shows that the internet has now become a commonly used platform for finding service providers: 54% of respondents search online and only 21% leaf through local newspapers, publications. More and more people use smartphones to search the web, according to a survey recently published on NMHH's website: three-quarters of people above the age of 14 already have a smartphone and the proportion of internet users is the same, with 60% subscribing to mobile internet.
NRCs research also reveals that the majority of respondents (57%) rely on family and friend recommendations when searching for an entrepreneur, and these recommendations by acquaintances, based on personal experience, often go hand in hand with the internet: entrepreneurs collect user feedback on their websites the same way as business sites on Facebook, or special platforms such as Google Maps or Foursquare. One may conclude that in addition to the advice of acquaintances, the internet is generally used by respondents to make the right decision: 44% of them do not trust service providers at all if they do not find a favorable online opinion.
We want to see the prices
Whether they need a beautician or a washing machine mechanic, respondents appreciate if entrepreneurs show their rates on their online interface: more than 55% of them have identified this as a primary consideration when choosing a new service provider. It is important for 40% of the respondents to be able to order a product or service online from a small business while they do not even expect the business to have its own website. Being first is not necessarily a guarantee of success: the majority of respondents do not contact the service provider they find first; 54% of the survey participants consider multiple options before making the first contact.
If, on the other hand, the business has a website, potential customers like to see a lot of up-to-date information about the service, but an even more serious challenge for SMEs is that 90% of those surveyed want a response to queries quickly, within one day at the latest. Many require an even quicker feedback, within an hour if possible, for which SMEs already have well-established tools such auto-reply messages or a chatbot integrated into the website.
Everyone benefits from digital devices
The research carried out this spring, following the first wave of the pandemic, showed that the more digital solutions an SME used, the less it was shaken by the crisis, said Istv n Iski, Telekom's SMB area's director. According to him, the current survey confirms that there is a growing consumer demand for the achievements of digital transformation, accelerated by the epidemic situation. In addition, these tools benefit both consumers and businesses: for example, a service provider that encourages the sharing of positive customer experience not only builds or strengthens its own digital reputation, but also provides useful information for future searchers for its services.
Telekom provides innovative technologies and modern tools for digital transformation, but according to Istv n Iski, successful transformation requires more than that: for example such customer feedback that can be gained from the current research, showing the importance of online presence, continuous exchange of professional experience, visibility, sharing best practices and pitfalls, in other words a platform where entrepreneurs can connect with other entrepreneurs. The Telekom Hello Biznisz Klub site provides an inspiring medium for this in addition to online space and a database.
J nos Klenovszki, managing director of NRC preparing the research, thinks that online presence is no longer a competitive advantage but a prerequisite for a small business to survive. However, increased digital operation creates new challenges for managers, so it is very important for SMEs to precisely assess the expectations of their target group: in terms of website content, digital developments, communication channels and content - he added.
In the 800-person survey, which is representative of Hungarian internet users by gender, age, education and type of residence, people between the age of 18-65 were interviewed with the use of an online questionnaire.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
Customers are looking for digitally prepared entrepreneurs - turns out from Telekom's survey on consumers expectations 
