Customers are looking for digitally prepared entrepreneurs - turns out from Telekom's survey on consumers expectations
Budapest, October 20, 2020 13:30
It is becoming more and more typical that we are looking for specialists or mechanics on the internet from whom we expect an increased digital presence, testifying their reliability - according to NRCs latest representative survey prepared for Telekom. Although quick feedback represents great value, transparency is even more appreciated by interviewees in a survey assessing SMEs reactions to the first wave of the pandemic.
Website, user reviews, online availability, transparent pricing and fees - these are the critical factors that weigh in most when choosing an entrepreneur, concludes NRC in its latest representative research prepared for Telekom.
Web search instead of local publications
The survey shows that the internet has now become a commonly used platform for finding service providers: 54% of respondents search online and only 21% leaf through local newspapers, publications. More and more people use smartphones to search the web, according to a survey recently published on NMHH's website: three-quarters of people above the age of 14 already have a smartphone and the proportion of internet users is the same, with 60% subscribing to mobile internet.
NRCs research also reveals that the majority of respondents (57%) rely on family and friend recommendations when searching for an entrepreneur, and these recommendations by acquaintances, based on personal experience, often go hand in hand with the internet: entrepreneurs collect user feedback on their websites the same way as business sites on Facebook, or special platforms such as Google Maps or Foursquare. One may conclude that in addition to the advice of acquaintances, the internet is generally used by respondents to make the right decision: 44% of them do not trust service providers at all if they do not find a favorable online opinion.
We want to see the prices
Whether they need a beautician or a washing machine mechanic, respondents appreciate if entrepreneurs show their rates on their online interface: more than 55% of them have identified this as a primary consideration when choosing a new service provider. It is important for 40% of the respondents to be able to order a product or service online from a small business while they do not even expect the business to have its own website. Being first is not necessarily a guarantee of success: the majority of respondents do not contact the service provider they find first; 54% of the survey participants consider multiple options before making the first contact.
If, on the other hand, the business has a website, potential customers like to see a lot of up-to-date information about the service, but an even more serious challenge for SMEs is that 90% of those surveyed want a response to queries quickly, within one day at the latest. Many require an even quicker feedback, within an hour if possible, for which SMEs already have well-established tools such auto-reply messages or a chatbot integrated into the website.
Everyone benefits from digital devices
The research carried out this spring, following the first wave of the pandemic, showed that the more digital solutions an SME used, the less it was shaken by the crisis, said Istv n Iski, Telekom's SMB area's director. According to him, the current survey confirms that there is a growing consumer demand for the achievements of digital transformation, accelerated by the epidemic situation. In addition, these tools benefit both consumers and businesses: for example, a service provider that encourages the sharing of positive customer experience not only builds or strengthens its own digital reputation, but also provides useful information for future searchers for its services.
Telekom provides innovative technologies and modern tools for digital transformation, but according to Istv n Iski, successful transformation requires more than that: for example such customer feedback that can be gained from the current research, showing the importance of online presence, continuous exchange of professional experience, visibility, sharing best practices and pitfalls, in other words a platform where entrepreneurs can connect with other entrepreneurs. The Telekom Hello Biznisz Klub site provides an inspiring medium for this in addition to online space and a database.
J nos Klenovszki, managing director of NRC preparing the research, thinks that online presence is no longer a competitive advantage but a prerequisite for a small business to survive. However, increased digital operation creates new challenges for managers, so it is very important for SMEs to precisely assess the expectations of their target group: in terms of website content, digital developments, communication channels and content - he added.
In the 800-person survey, which is representative of Hungarian internet users by gender, age, education and type of residence, people between the age of 18-65 were interviewed with the use of an online questionnaire.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
08/09/2026
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...
08/09/2026
Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...
08/09/2026
SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...
08/09/2026
New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
8 September, 2026
Media releases
1.67 million viewers on National Total TV to date
Best...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform.
Pebble, the leading automation, content mana...
08/09/2026
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms
At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...
08/09/2026
Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning
Quortex today announce...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnersh...
08/09/2026
J nger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026
Search
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's ...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
Customers are looking for digitally prepared entrepreneurs - turns out from Telekom's survey on consumers expectations 
