Sony Pixel Power calrec Sony

10 Ways to Celebrate Fan Engagement Around Sports Events

15/05/2019

Watching live sport creates an experience unlike anything else. Whether fans are watching via traditional TV, digital stream or attending an event in person, they're showing that they're some of the most passionate audiences out there.

With sports continuing the dominate trending conversation on social media, there are great opportunities to reward loyalty and capitalise on the engagement.

Research by Katz highlights that live specials and sporting events have the power to generate an audience far above and beyond regular viewing, bringing people together to watch and comment on the action (and the advertisements) in real-time.

Double the excitement, double the ratings! The Power of Live is taking over...#PowerOfLive #BrandRecognition #GetNoticedhttps://t.co/Uadh81NbAX pic.twitter.com/cMPAi7JPVA

- Katz Media Group (@katzmediagrp) March 19, 2019

We take a look at some of the ways broadcasters, brands and organisations are employing strategies to make social interactivity a key aspect of their sporting event and how it's leading to increased viewership, loyalty and revenue.

Stadium Interactivity There is enormous potential to celebrate the buzz from fans by displaying messages, photos, videos as well as running interactive polls and competitions within the stadium. UEFA used our platform STORY to gather, moderate and display posts from fans, VIPs and celebrities during the Champions League Final.

We encourage clients to bring a brand onboard to sponsor the format, for example by encouraging fans to use a branded hashtag to take part.

Social Commentary Including messages of support from viewers is a great way to involve them in the broadcast.

Channel 4 used STORY to include Tweets from the audience as well as athletes and people at the stadium in their coverage of the World Para Athletics Championships.

Second Screen Polls and Quizzes With growing numbers of viewers now using a second screen device while watching TV, networks are looking more and more to facilitate participation via the second screen whether that's social media or an organisation's own app. Running interactive elements such as quizzes and polls gives fans at home the opportunity to participate alongside the main event.

Social Q&A Viewers watching the Tour de France could ask questions using the dedicated ITV hashtag and have them answered on-air by commentators in a live Q&A. Fans were enthusiastic about Tweeting their questions during the broadcast and loved being able to interact with the hosts and cycling professionals. Some viewers even shared photos of their message on air back to their own social networks.

Thank you for answering my question #itvtour pic.twitter.com/pNLpzHs2Tc

- Aaron Chahal (@AaronChahal) July 5, 2017

Commercialise Social Engagement Sponsored segments could include a branded poll or competition, or something completely unique. We worked with Turner Sports on a Sprint-sponsored segment to power a real-time Twitter race, the first of its kind. The 60-second race, billed as the shortest race in NASCAR history , ran during the live Wide Open coverage of the last 30 laps of the race. Fans were asked to Tweet their favourite driver's car number, along with the hashtag #Sprint60 with the volume of Tweets determining the speed of the cars.

In-Studio Participation We know that people appreciate getting the opportunity to have their voices heard or have their few seconds of fame. We've also seen that social engagement can drive viewership - for example, Irish broadcaster RTE asked the audience to help them decide on Ireland's Greatest Sporting Moment. The format was driven by votes and comments shared live across social platforms and resulted in the show trending on social media and an increase in viewing share.

Put Social Reactions in the Presenter's Hands never.no's Prompter tool gives sports presenters the ability to access team and player info, read out comments from viewers and discuss poll results live during a game.

Competitions Social competitions give audiences an added incentive to tune-in or participate. Competitions can be run on-air, on outdoor screens, via digital or on social via Facebook Live. See how Channel 4 ran an interactive competition for PlayStation which led to the hashtag trending across Europe that evening.

Digital and Streaming The same formats used by traditional broadcasters can now easily be extended to live streaming and digital signage. This is great news for those using streaming services such as Facebook Live, Twitch and YouTube who can now benefit by integrating live engagement from their audience in to their broadcasts.

Hashtag United, a team founded on YouTube who have 7 million fans globally used our HTML5 social graphics for their football match live stream to include reactions from viewers.

At never.no we believe in the importance of celebrating fan engagement and making audiences feel valued. We're seeing clients use the power of traditional TV, digital, social and events to connect with fans and innovative and exciting ways. Get in touch to learn more.

Related: 8 Reasons to Include Viewer-Generated Social Content in your Broadcasts
LINK: https://www.never.no/news/10-ways-to-celebrate-fan-engagement-around-s...
See more stories from neverno

Europe Stories

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

07/08/2025

Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, Redefining In-Car Entertainment Experience

July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...

08/07/2025

MediaSafe Africa: A New Digital Safety Resource for Journalists

In an era where digital threats to journalists are becoming increasingly aggressive and widespread, MediaSafe Africa launches as a vital online resource to help...

08/07/2025

Spotify's Our Game, Our Sound' Campaign Champions Community and Joy in Women's Football

This summer, as the energy builds for one of the biggest moments in women's ...

08/07/2025

Richard Watsham to depart UKTV following highly successful 14-year tenure

UKTV today announces that Richard Watsham, Chief Creative Officer at UKTV and Global Director of Acquisitions for BBC Studios/UKTV, has decided to step down fro...

08/07/2025

Harmonic Sets DOCSIS 4.0 Record with 14 Gbps Downstream Speed at CableLabs Interoperability Event

SAN JOSE, Calif. - July 8, 2025 - Harmonic (NASDAQ: HLIT) today announced a reco...

08/07/2025

Arvato Systems optimizes customer communication with AOK Niedersachsen

Arvato Systems Optimizes Customer Communication with AOK Niedersachsen New project in the statutory health insurance sector Arvato Systems and AOK Niedersach...

08/07/2025

2025-07-08

On August 7, Apple Arcade is adding four exclusive games to its diverse catalogue of more than 200 fun games for players to enjoy, all free from ads and in-app ...

07/07/2025

** MEDIA ALERT ** VIZ Media Ignites AX 2025 with Star-Studded Panels, Exclusive Reveals, and Immersive Experiences

** MEDIA ALERT ** VIZ Media Ignites AX 2025 with Star-Studded Panels, Exclus...

07/07/2025

2025-07-07

CULVER CITY, CALIFORNIA As Apple Music marks its 10th anniversary this year, Apple unveils its most ambitious creative project to date: a brand-new state-of-the...

07/07/2025

RT Announces Mark Bignell as new Commissioning Editor for Comedy

RT has announced that Mark Bignell has been appointed Commissioning Editor for Comedy following a public competition. This senior editorial position will drive...

04/07/2025

Spotify Partners With The Reading Agency to Bring the Summer Reading Challenge to Life Through Audio

The Summer Reading Challenge has inspired children across the U.K. to embrace a ...

04/07/2025

Official trailer revealed for new season of BAFTA-winning Sky Original comedy Mr Bigstuff, coming 24 July

Friday 4 July 2025 Watch the trailer here https://youtu.be/Od5WpvWmDr8 Further...

04/07/2025

Join RT Radio 1 for The Pitch, a new series exploring the heart of Ireland's GAA Clubs

The Pitch comes to RT Radio 1 airwaves this Sunday at 7pm. The Pitch is a brand...

03/07/2025

Introducing: New Carts

For our Vario-Jib, as well as for a repertoire of weights, we now have carts that make transport easier...

03/07/2025

Introducing: Slider Drive Unit

One of our latest innovations: Slider Drive Unit! Our Vario Slider not only comes with improvements and new features, but also with its own drive unit! Our i...

03/07/2025

Introducing: ARRI EVO 360

The 360 EVO lives up to its name: 360-degree rotation not only on the pan axis, but also on the roll axis, enables filmmakers to take their creative visions eve...

03/07/2025

Panther at BSC EXPO 2025

What a buzzing few days at BSCExpo in London! We were thrilled to connect with so many talented professionals from the world of cinematography. A huge thank ...

03/07/2025

"The whole rig had to be detachable mid-episode

ADOLESCENCE - Shot with Panther Tower"The whole rig had to be detachable mid-episode Netflix limited drama series Adolescence has been gaining attentio...

03/07/2025

** MEDIA ALERT ** Shonen Jump Store Hosting Los Angeles Pop-up During Anime Expo 2025

** MEDIA ALERT ** Shonen Jump Store Hosting Los Angeles Pop-up During Anime Exp...

03/07/2025

Sky Arts Unveils New Mozart Season, Celebrating the Legacy of Classicals Greatest Maestro

Thursday 3 July 2025 David Harewood and Matthew Broome in Mozart: Genius for Hi...

03/07/2025

Sky announces 2025 Sky WNT Fund Recipients

The Sky WNT Fund supports Womens National Team players with a 30,000 bursaryThursday 3 July 2025 Sky Ireland has announced the four recipients of the 2025 Sky...

02/07/2025

NAB 2025: Calrec expands ecosystem providing ultimate flexibility

Calrec expands ecosystem at NAB 2025 giving broadcasters access to dynamic workflows and ultimate flexibility Helping broadcasters meet the shifting needs of me...

02/07/2025

VEON Raises USD 200 Million in Private Bond Placement

02 Jul 2025 VEON Raises USD 200 Million in Private Bond Placement Dubai, July 1, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON ), announces ...

02/07/2025

Dom Chinea opens his Cornish Workshop for new series on U&YESTERDAY and U

Brand new factual series follows mechanic and self-taught engineer Dom Chinea as he makes the move of his life to the far west of Cornwall UKTV today announces...

02/07/2025

Rohde & Schwarz acquires ZES ZIMMER Electronic Systems GmbH and expands its T&M portfolio for power electronics

Rohde & Schwarz acquires ZES ZIMMER Electronic Systems GmbH and expands its T&M ...

02/07/2025

Riedel Communications Launches RefSuite Ecosystem for Sports Officiating, Coaching, and Production

Wuppertal July 2, 2025 Riedel Communications Launches RefSuite Ecosystem for S...

02/07/2025

ABC Appoints New Chair

Andrew will serve as Chair of ABC alongside his role at NED, APL Media, where he supports the executive team with strategic insight and global expansion plans. ...

01/07/2025

ITV Celebrates Best Sunday of 2025 with Code of Silence

The launch of Code of Silence, coupled with the Britains Got Talent semi final, gave ITV its best Sunday night of 2025. The first episode of the new crime dr...

01/07/2025

Romola Garai joins Shaun Evans in ITV thriller BETRAYAL, as filming begins in the North West

ITV and Mammoth Screen have announced the start of filming for Betrayal, a gripp...

01/07/2025

Movicom Selects Clear-Com to Power Communications for Global Live Events

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

01/07/2025

KIT Plugins release NOIZ One Vox

Vocal-processing plug-in joins NOIZ Hub series Launched in 2024, KIT Plugins' NOIZ Hub series was created with the aim of providing a range of professio...

01/07/2025

7 Day Mastering: New course from Mastering.com

New self-paced learning programme announced Mastering.com have announced the availability of a new online course designed to cover the fundamentals of maste...

01/07/2025

cetecom advanced certifies Rohde & Schwarz test solution for the verification of Next Generation eCall functionality

cetecom advanced certifies Rohde & Schwarz test solution for the verification of...

01/07/2025

Teresa Smith Announced as Commissioning Editor for Factual Entertainment

RT has announced that Teresa Smith has been appointed Commissioning Editor with responsibility for Factual Entertainment following a public competition. This s...

01/07/2025

RT is Supporting 26 Arts and Cultural Events across Ireland this July

This July, RT is delighted to support Galway International Arts Festival, Earagail Arts Festival in Donegal, Belfast TradFest and 23 other arts and cultural ev...

30/06/2025

Discover Weekly Turns 10: Celebrating 100 Billion+ Tracks Streamed and a Decade of Personalized Discovery

There's nothing quite like the magic of finding music that feels made just f...

30/06/2025

Spotify's Editors Pick Their Best Songs of the Year (So Far)

When it comes to new music, Spotify's team of editors across North America is always on the hunt for songs that make them feel, think, and move. They're...

30/06/2025

The Forsytes Season 2 Commissioned by MASTERPIECE on PBS

Star Studded Ensemble Cast Are Joined by Richard Rankin as Filming Begins on the Second Season [June 12, 2025 - Boston, MA]: The Forsytes, Debbie Horsfield...

30/06/2025

Qu-Bit announce the Bloom v2

Eurorack sequencer module reimagined California-based modular synth innovators Qu-Bit have announced the launch of a new module that offers a fresh new take...

30/06/2025

Techivation launch T-De-Esser Pro Mk2

Improved dynamic behaviour, improved audio quality & more Techivation have announced the release of an upgraded edition of their very first premium plug-in,...

30/06/2025

German premiere with live flight demonstration: German industry team showcases electromagnetic combat from the air

German premiere with live flight demonstration: German industry team showcases e...

30/06/2025

The Focusrite Summer Sale is now on

The Focusrite Summer Sale is now on Don't miss unbeatable deals on Scarlett, Vocaster, and more. Whether you're an artist, a producer, or a podcaste...

30/06/2025

Yellowstone origin story 1923 starring Harrison Ford and Helen Mirren comes to RT One and RT Player

All 8 episodes of Season 1 of 1923 will be available on RT Player from Tuesday ...

30/06/2025

Thales 2025 Global Cloud Security Study Reveals Organizations Struggle to Secure Expanding, AI-Driven Cloud Environments

Facebook Twitter LinkedIn 52% report AI security spending is displacing tr...

30/06/2025

Thales Alenia Space to develop SOLiS very-high-throughput laser communications demonstrator

Facebook Twitter LinkedIn Cannes, June 30th, 2025 - Thales Alenia Space, t...

29/06/2025

Roland introduce the Mood Pan

Handpan-inspired instrument announced Roland have announced the launch of the Mood Pan, a unique electronic hand percussion instrument that has been designe...

28/06/2025

Scaler 3.1 update from Scaler Music

Music theory plug-in updated Three months on from the release of the latest version of their renowned music theory plug in, Scaler Music have launched an up...