Rohde & Schwarz demonstrates high reliability and innovative technology at IBC2023 Enabling new broadcast business models and continuous development in media solutions with substantial customer value Stand 7.B21 IBC2023, Amsterdam, 15-18 September 2023 - Rohde & Schwarz, a global leader in broadcast distribution and a trusted partner in media solutions, will be demonstrating how network operators and content providers can leverage 5G Broadcast technology for new business opportunities. Addressing the media production and playout industry Rohde & Schwarz will exhibit how their state-of-the-art media solutions provide speed, security, and scalability in an increasingly complex environment.
Over the past years we have proven that 5G Broadcast is ideal to transmit any kind of data to large audiences, complementing existing terrestrial and mobile network distribution. Various application scenarios have been validated in field tests using our equipment, said Manfred Reitmeier, Vice President Broadcast and Amplifier Systems at Rohde & Schwarz. Now it is time to enter the next phase, developing business cases and preparing network plannings.
Rohde & Schwarz will demonstrate the latest technology developments and provide answers on how network operators and content distributors can increase their reach and target new customer groups. Technology and value chain partners will join the R&S experts' team on the booth and give insights into the future of 5G Broadcast.
As a global leader in broadcast distribution, Rohde & Schwarz is committed to continuously developing its offering to address broadcasters' needs today and into the future. R&S TH1, the latest software-defined transmitter, will be on display and showcase its agile support across a wide range of formats, including the rapidly emerging 5G Broadcast. Engineered with performance, sustainability, resilience and efficiency in mind, the R&S TH1 provides lower energy consumption and shapes a more sustainable future.
The media industry is confronted with significant challenges in audience behavior and technological transformation, highlighted Thorsten Sauer, Vice President Media Solutions at Rohde & Schwarz. This is why our portfolio is focused on flexible solutions providing the highest degree of operational resilience and security.
Rohde & Schwarz will exhibit their entire product line addressing these real business and technical challenges faced by the media industry. Being part of a large, privately-owned technology provider, and having its own network and cyber security unit, the broadcast and media division has stable and secure operation of its products engrained in the DNA.
From our Gallium StreamMaster Playout solutions which power the most complex workflows of national broadcasters to the award-winning R&S SpycerNode2 media storage solution, leveraging HPC (High Performance Computing) technology and VSA (Virtual Storage Access) - the most demanding and leading broadcasters and studios rely on the performance and reliability of our media solutions, Thorsten Sauer concluded.
To learn more about stability, reliability, and innovation, visit Rohde & Schwarz at stand 7.B21 during IBC2023. Alternatively, visit www.rohde-schwarz.com for additional information.
Shaping a sustainable and connected future
5G Broadcast
Rohde & Schwarz has led the industry in demonstrating the remarkable potential for 5G Broadcast through real-world demonstrations and practical solutions worldwide. At IBC2023, it will be demonstrating how network operators and content providers can leverage 5G Broadcast for new business opportunities. The technology will enable broadcast network operators and content providers to expand their target audience by addressing mobile devices via multicast signal. Additional use-cases in data casting will unlock further business potential beyond the traditional video transmission.
5G Broadcast is a remarkably powerful new technology available to operators of broadcast transmitter networks, said Manfred Reitmeier, Vice President Broadcast and Amplifiers at Rohde & Schwarz. It is important that network operators understand the exciting potential of new opportunities it brings about, both in media and in added value services. Combine that with the dramatic reductions in power consumption and carbon footprint of our new generation transmitters, and the future is very positive indeed.
TH1 Transmitter
Next to the 5G Broadcast demonstration, Rohde & Schwarz will present the R&S TH1 transmitter platform, which offers a remarkable boost in efficiency in operation. Typical users will see a reduction of as much as 50% in power consumption and carbon footprint over previous generations of transmitters; delivering sustainability, efficiency, reliability, as well as high availability.
The software-defined architecture of the transmitter allows it to automate much of the monitoring and maintenance, making it self-reliant wherever possible, and sending detailed fault reports to a central engineering point when needed.
Delivering a complete range of solutions addressing the media industry's most challenging demands
Gallium StreamMaster
Absolute security, consistency and precision is also at the heart of the Rohde & Schwarz playout solution, built on StreamMaster and Gallium technologies. The architecture represents the ultimate flexibility, allowing users to precisely establish the functionality they require in any environment. Full asset management is incorporated, allowing any registered asset to follow a unique workflow. This provides the customer with a simple way to create new content for different platforms like OTT or VOD alongside their linear playout solutions, without any operational overheads. With Gallium orchestrated workflows, StreamMaster is the media processing engine to execute
