Kuriositten und Innovationen - Japan im Mittelpunkt der Kooperation zwischen CNN International Commercial und All Nippon Airways
15/06/2017
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M nchen, den 14. Juni 2017 - CNN International Commercial (CNNIC) und All Nippon Airways (ANA) setzen ihre erfolgreiche Zusammenarbeit aus dem letzten Jahr fort. Erstmals wird f r eine Kooperation sowohl Content der CNN Digital Studios, der Videoplattform Gre-at Big Story als auch von CNNICs Branded-Content-Studio Create kombiniert.
Von Japans fliegenden Autos bis zu Hip-Hop-Omas wird in der weitergef hrten Kooperation zwischen CNNIC und Japans einziger F nf-Sterne-Airline ANA alles gefeiert, was Japan an Kuriosit ten, Innovationen und Kreativit t zu bieten hat. Dabei steht die Kampagne auf drei S ulen: einer Serie der CNN Digital Studios, einer Videoreihe auf Great Big Story und einer Branded-Content-Kampagne von Create.
Die CNN Digital Studios in London haben mit der achtteiligen Serie Vision: The Future of Japan ihre bis dato umfangreichste Serie produziert. Die einzelnen Episoden besuchen unterschiedliche Orte in Japan und vermitteln einen Eindruck des faszinierenden Landes. Zudem werden pro Episode innovative Projekte wie fliegende Autos oder der weltweit schnellste Supercomputer beleuchtet, die die Zukunft der Menschheit mitgestalten werden. Ver ffentlicht werden die Videos auf der von ANA gesponserten Seite, die au erdem Galerien, Infografiken und Artikel passend zum Thema bereit-h lt.
Auf der Videoplattform Great Big Story betrachtet die achtteilige Serie The Inspiration of Japan allt gliche Kuriosit ten und kreative Exzesse berall im Land: aufwendige Tierskulpturen aus recyceltem Zeitungspapier, Roboter-Restaurants oder den K nig der Cr pes. Das erste Video aus der Reihe erscheint am 15. Juni 2017.
Komplementiert wird die Kooperation von einer Branded-Content-Kampagne von CNNICs hauseigenem Studio Create. Die begleitende Multi-Plattform-Strategie umfasst mehrere Videos, die von Japans einzigartiger Gastfreundschaft und der Selbstverst ndlichkeit, Besucher herzlich zu begr en, erz hlen.
Sowohl der Sponsored als auch der Branded Content wird gezielt ber CNNs Digitalauftritt gestreut. Mithilfe von CNN Audience Insight Measurement (AIM) wird sichergestellt, dass das relevante Publikum angesprochen wird, w hrend Launchpad darauf abzielt, ausgemachte Zielgruppen in Social Media anzusprechen. Im Fokus der Kampagne stehen an Reisen Interessierte aus Deutschland, Schweiz, UK, Frankreich, Belgien, Italien und Spanien mit dem Ziel die Zahl der 200.000 westeurop ischen Besucher im ersten Quartal 2017 zu bertreffen.
Nach der erfolgreichen Zusammenarbeit 2016 mit der Great Big Story-Videoreihe Ichigo Ichie freue ich mich die Kooperation mit ANA zu erneuern, um Interessierte auf das facettenreiche Reiseziel Japan aufmerksam zu machen. Mit der Kombination aus Editorial, Branded Content und zielgruppengerechter Streuung ber CNN und Great Big Story haben wir ANA eine L sung angeboten, die interessante Insights liefert und auf ihre Bed rfnisse zugeschnitten ist , so Petra Malenicka, Senior Vice President, Advertising Sales, Western Europe and the Americas, CNN International Commercial.
In dieser Kampagne wollen wir durch umfangreiches Storytelling mehr von Japans einzigartiger Kultur teilen, die auch im Mittelpunkt unserer Airline steht. Unser Ziel ist es, Menschen zu inspirieren, Japan zu erkunden und von ANAs internationalen Verbindungen zu profitieren , so Akira Nakamura, Senior Vice President EMEA.
ber CNN International Commercial
CNN Commercial (CNNIC) ist f r den kommerziellen Gesch ftszweig von CNN International zust ndig, das auf f nf Kontinenten unterschiedliche lineare und digitale Nachrichten und Informationen im Portfolio f hrt. Dadurch soll sowohl im berregionalen TV-Markt als auch im Digitalgesch ft CNNs Dominanz gest rkt wer-den. Dazu wird das Wachstum linearer und digitaler Marken wie CNN International, CNN en Espa ol, CNN Arabic, Great Big Story, CNN Style und CNN Money sowie weiterer CNN Microsites und Verticals genutzt. CNN International Commercial bietet international ausgezeichnete kommerzielle L sungen im Bereich des Advertising Sales, Brand und Marketing in Kombination mit innovativen Data- und Digitalinitiativen an. Der Content-Sales- und Lizenz-Gesch ftszweig CNN Access ist ebenfalls Bestandteil von CNN International Commercial. Dieser steht CNN Kunden beratend zur Seite und bietet international ausgerichtete Content- und Branded-Advertising-Initiativen an. Er verf gt ferner ber eine Business Development Abteilung, die strategische Partnerschaften f r neue Zuschauerzielgruppen initiiert. Das Branded Content Studio Create produziert seit zehn Jahren preisgekr nte Inhalte f r Werbekunden. CNN International Commercial ist Teil von Turner, einem Unternehmen von TimeWarner. Weitere Informationen unter http://commercial.cnn.com.
ber All Nippon Airlines (ANA)
All Nippon Airlines ist mit 35.000 Mitarbeitern und einer Flotte von 256 Maschinen die gr te Airline Japans. 1952 gegr ndet, fliegt ANA 87 internationale und 116 Inlandsziele an. Im Gesch ftsjahr 2016 hat die Airline 52,1 Millionen Passagiere bef rdert und dabei einen Umsatz von 1,77 Trillionen Japanische Yen erwirtschaf-tet. Seit 1999 ist ANA Teil der Star Alliance und koopieriert auf transpazifischen und asiatischen Routen mit United Airlines. Auf der Strecke zwischen Europa und Japan sind Lufthansa, Swiss International Airlines und Austrian Airlines Partner der japanischen Fluggesellschaft. Im Vielfliegerprogramm ANA Mileage Club sind mehr als 26 Millionen Mitglieder angemeldet. 2013 wurde die Airline vom Air Transport World Magazine als Fluggesellschaft des Jahres und 2017 zum f nften Mal in Folge mit 5 Sternen von SKYTRAX ausgezeich-net. Wei
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