Sony Pixel Power calrec Sony

ESPN Teams Up With DMED, Accenture, Microsoft, and Verizon to Launch ESPN Edge Innovation Center'

03/09/2021

ESPN Teams Up With DMED, Accenture, Microsoft, and Verizon to Launch ESPN Edge Innovation Center' The virtual center will look to build upon ESPN innovations like PylonCam, MegaCast, and REMI productions By SVG Staff

Friday, September 3, 2021 - 11:17 am

Print This Story | Subscribe

Story Highlights

ESPN has launched the ESPN Edge Innovation Center, aiming to collaborate with other leaders in technology to explore how new technologies like 5G, Augmented and Virtual Reality (AR/VR) and mobile edge computing (MEC) can enable new ways for fans to experience sports. The ESPN Edge Innovation Center will include key partnerships in the categories of technology, consulting, connectivity and hardware.

The virtual center launches in collaboration with Disney Media & Entertainment Distribution and Founding Partners Accenture, Microsoft, and Verizon. Together, the companies will explore, develop, and potentially adopt emerging technologies and approaches to enhance and advance the experiences sports fans and athletes have with ESPN's world-class storytelling.

The sports media landscape has always been a sandbox for groundbreaking uses of technology and ESPN has a long history of being the pace-setter for creating new sports media experiences, says Mark L. Walker, Senior Vice President, Content Business Development and Innovation, ESPN. Combining the remarkable capabilities of our founding partners, Accenture, Microsoft and Verizon with The Walt Disney Company's technological expertise, ESPN Edge will be at the forefront of exploring new technologies and how we can continue to bring innovative firsts to sports fans everywhere.

Accenture and ESPN are forming an innovation lab where both teams will work together to imagine, explore, conceive, and prototype future sports entertainment experiences and production capabilities using emerging technologies. Together they will explore technologies and approaches that seek to enhance the production of live sporting events, consumer-facing products, and personalized fan experience.

ESPN and Microsoft are teaming up to explore innovative cloud-based solutions to deliver optimal content and services to customers when they want it. By using Microsoft's cloud platforms and digital technologies such as automation, analytics, artificial intelligence (AI), and machine learning, the companies will explore fan engagement with a focus on personalization and accessibility. Microsoft's productivity tools and low-code/no-code capabilities will also help with greater speed and efficiency. Through this collaboration Microsoft Azure will also become ESPN Edge's primary innovation cloud platform.

Verizon and ESPN are partnering to create new experiences powered by Verizon 5G Ultra Wideband, which is now available in parts of over 70 cities, and mobile edge compute (MEC). The companies will explore how 5G's massive bandwidth, low latency and super-fast speeds can enable next generation sports fan experiences that are interactive and immersive. Fans could be empowered to select and view games from multiple camera angles, be transported via a 360-degree portal to view exclusive footage or have a retail experience enhanced by augmented reality. 5G and MEC can also transform sports broadcast production by allowing content providers to distribute live streams at low latencies in a more streamlined and cost-effective manner.

The ESPN Edge Innovation Center will be directed by an operating committee comprised of representatives from ESPN, the ESPN Edge founding partners and DMED. For more information, please visit ESPNEdge.com.
LINK: https://www.sportsvideo.org/2021/09/03/espn-teams-up-with-accenture-mi...
See more stories from svg

More from Sports Video Group

02/07/2025

World RX of Sweden: Aurora's Matt Beal on Taking Up the Broadcast Reins Alongside the FIA

Progressive realism: Aurora on taking up the broadcast reins for World RX alongs...

02/07/2025

World RX of Sweden: Getting the Production Together With NEP Finland, Cloudbass Graphics

Great speed: New host broadcaster Aurora on getting the World RX 2025 season pro...

02/07/2025

World RX of Sweden: Host Broadcaster Aurora Looks Ahead to This Weekend's Second Race of the Season in Hljes

Seat of its pants: Aurora boxes clever and looks ahead for the FIA as new host b...

02/07/2025

UEFA Women's Euro 2025: EBU, BBC Sport, Sunset+Vine Talk Coverage Plans, Distribution and Maintaining Momentum

UEFA Women's Euro 2025: EBU, BBC Sport and Sunset Vine talk coverage plans, ...

02/07/2025

UEFA Women's Euro 2025: Women's Super League Launches New Content Series to Support Teams, Players Over Summer of Football

UEFA Women's Euro 2025: Women's Super League launches new content series...

02/07/2025

UEFA Women's Euro 2025: Ignite Puts Fans, Players Front and Center With Title Sequence for ITV

UEFA Women's Euro 2025: Ignite puts fans and players front and centre with t...

02/07/2025

Storytelling in the Live Game Broadcast: ESPN Director Jimmy Platt Breaks Down the Craft

Storytelling in the Live Game Broadcast: ESPN Director Jimmy Platt Breaks Down t...

02/07/2025

CONCACAF's Miguel Angel Garcia on the Gold Cup's Enhanced 2025 Production Plan

CONCACAF's Miguel Angel Garcia on the Gold Cup's Enhanced 2025 Productio...

01/07/2025

SVG New Sponsor Spotlight: Spyrosoft's Jonathan Witty on Futher Business Expansion in the U.S.

SVG New Sponsor Spotlight: Spyrosoft's Jonathan Witty on Futher Business Exp...

01/07/2025

The NIL Effect: How the Shifting Business of College Athletics Impacts On-Campus Video Production

The NIL Effect: How the Shifting Business of College Athletics Impacts On-Campus...

01/07/2025

Cherry On the Cake: Inside the Technical Production of the Tour de France 2025 with EMG / Gravity Media

Cherry on the cake: Inside the technical production of the Tour de France 2025 w...

01/07/2025

NESN's Josh Jun on Keeping Alternative Broadcasts Fresh for Boston Red Sox, Boston Bruins Fans

NESN's Josh Jun on Keeping Alternative Broadcasts Fresh for Boston Red Sox, ...

01/07/2025

TNT Sports Races Back Into NASCAR With Fresh Look, Familiar Edge

TNT Sports Races Back Into NASCAR With Fresh Look, Familiar Edge Production approach emphasizes creative freedom, bold storytelling, casual-fan-friendly tone B...

27/06/2025

How Smarter Video Compression is Creating a Sustainable Future

How smarter compression is creating a sustainable future By Michael Burns Monday, June 23, 2025 - 14:13 Print This Story Live sport is especially vulnerab...

27/06/2025

RTL Group To Acquire Sky Deutschland

RTL Group To Acquire Sky Deutschland By George Bevir, Editorial Director, SVG Europe Friday, June 27, 2025 - 8:00 am Print This Story | Subscribe Story ...

27/06/2025

Frictionless, At Scale: The Current State of Live Video Streaming Techology

Frictionless, At Scale: The Current State of Live Video Streaming Techology Leaders from Bitmovin, Comcast Technology Solutions, Harmonic, IMAX, and Phenix brea...

27/06/2025

Marquee Sports Network's Nick Steger on Meeting the Moment of the Contending Chicago Cubs

Marquee Sports Network's Nick Steger on Meeting the Moment of the Contending...

27/06/2025

NHL Draft 2025: The League Is Primed for First Decentralized Draft in Non-Pandemic Era

NHL Draft 2025: The League Is Primed for First Decentralized Draft in Non-Pandem...

26/06/2025

10th-Annual SVG Regional Sports Production Summit Presents Useful Roadmap for the Future of the RSN, Local Media Business

10th-Annual SVG Regional Sports Production Summit Presents Useful Roadmap for th...

26/06/2025

The Big Cloud Debate: Public vs. Private vs. Hybrid

The Big Cloud Debate: Public vs. Private vs. Hybrid Tech leaders from CineSys, Diversified, and Net Insight breaks down all flavors of cloud By Jason Dachman, ...

26/06/2025

Program Productions' Jess Kowatch on Training the Next and Current Generation of Sports TV Technicians

Program Productions' Jess Kowatch on Training the Next and Current Gener...

25/06/2025

SVG College Summit 2025: Select Sessions Now Available to Watch on SVG PLAY

SVG College Summit 2025: Select Sessions Now Available to Watch on SVG PLAY Tackling the latest in college sports video: NIL, live production, virtual productio...

25/06/2025

ESPN Is Set To Bring AR Graphics to Wimbledon, Revamps Bunker and Studio 18 VO Booths

ESPN Is Set To Bring AR Graphics to Wimbledon, Revamps Bunker and Studio 18 VO B...

24/06/2025

2025 NBA Draft: ABC/ESPN Prepares for Two-Day Draft at Barclays Center

2025 NBA Draft: ABC/ESPN Prepares for Two-Day Draft at Barclays Center Partners Game Creek Video, CP Communications, NEP Specialty Capture will be on hand By M...

24/06/2025

Cloud Broadcast Tech Update: Google Cloud's Jane Day on the Impact of AI on Sports

Cloud Broadcast Tech Update: Google Cloud's Jane Day on the Impact of AI on ...

24/06/2025

Cloud Broadcast Tech Update: AWS's Dana LaGattuta on Data-Driven Innovation in Sports

Cloud Broadcast Tech Update: AWS's Dana LaGattuta on Data-Driven Innovation ...

24/06/2025

British & Irish Lions Men's Tour: Dublin Opener Sees Sky Sports Take Remote Route

Lions live: Dublin opener sees Sky Sports take remote route By Fergal Ringrose ...

24/06/2025

British & Irish Lions Men's Tour: Pumas Maul Lions as S4C and TG4 Deliver First-Ever Joint Host in Dublin

Pumas maul Lions as S4C and TG4 deliver first-ever joint host in Dublin By Ferg...

24/06/2025

ABC/ESPN Prepares for 2025 NBA Draft, the First at Barclays Center

ABC/ESPN Prepares for 2025 NBA Draft, the First at Barclays Center Partners Game Creek Video, CP Communications, NEP Specialty Capture will be on hand By Mark ...

23/06/2025

Adventures in Live Cloud Production: Stories From the Trenches with MLB, NHL, NBC Sports, Warner Bros. Discovery, and AWS

Adventures in Live Cloud Production: Stories From the Trenches with MLB, NHL, NB...

23/06/2025

Finding the Edge: How Badger & Combes Produces Live-Streamed Coverage of County Cricket for LancsTV

Finding the edge: How Badger & Combes produces live-streamed coverage of county ...

23/06/2025

Masters of Madness: New Football Format Shakes Up the Rules of Sportainment

Masters of Madness: New football format shakes up the rules of sportainment By Adrian Pennington Monday, June 16, 2025 - 11:38 Print This Story The ball i...

23/06/2025

New State-of-the-Art Mountain Media Center Launches in Former Starz Encore Building Near Denver

New State-of-the-Art Mountain Media Center Launches in Former Starz Encore Build...

23/06/2025

ESPN Says Goodbye to Seaport Studios, Hello to New State-of-the-Art Production Facility at Disney's 7 Hudson Square

ESPN Says Goodbye to Seaport Studios, Hello to New State-of-the-Art Production F...

20/06/2025

A True Test? Cricket's Growth on the Global Stage and the Role Broadcast Can Play

A True Test? Cricket's Growth on the Global Stage and the Role Broadcast Can...

20/06/2025

Sky Sports Goes Large for the British & Irish Lions Tour with AR Graphics, UHD and a Pop Up Channel

Sky Sports goes large for the British & Irish Lions Tour with AR graphics, UHD a...

20/06/2025

ESPN's Men's College World Series Finals Coverage Combines Innovation, Legacy

ESPN's Men's College World Series Finals Coverage Combines Innovation, L...

19/06/2025

SVG Rewind: PGA Tour Introduces Drone AR Smart Tracing, Reflects on Winning George Wensel Technical Achievement Award

SVG Rewind: PGA Tour Introduces Drone AR Smart Tracing, Reflects on Winning Geor...

18/06/2025

Technology Focus: Fan Expectations Drive Advances in the In-Stadium Experience

Technology focus: Fan expectations drive advances in the in-stadium experience By Jo Ruddock Tuesday, June 3, 2025 - 08:36 Print This Story For years, att...

18/06/2025

Making Connections: How Stadiums Are Meeting the Ever-Growing Demand for Data and Connectivity

Making connections: How stadiums are meeting the ever-growing demand for data an...

18/06/2025

SVG Venues & Teams Summit Keynote: RWS Global Powers the Stadium Environment at 2024 Paris Olympics

SVG Venues & Teams Summit Keynote: RWS Global Powers the Stadium Environment at ...

18/06/2025

SVG Rewind: Behind the Scenes of Producing Tottenham Hotspur's Europa League Victory Parade

SVG Rewind: Behind the Scenes of Producing Tottenham Hotspur's Europa League...

17/06/2025

SVG New Sponsor Spotlight: Mercury Intermedia's Tom Richardson, Mike Ligon on Powering DTC Streams for Teams Reclaiming Media Rights

SVG New Sponsor Spotlight: Mercury Intermedia's Tom Richardson, Mike Ligon o...

17/06/2025

Total Sports Performance from Relo Metrics, VideoAmp, Offers Next-Level Media, Brand Measurement

Total Sports Performance from Relo Metrics, VideoAmp, Offers Next-Level Media, B...

17/06/2025

From Stage to Stream: Producing Live Esports Events in 2025

From Stage to Stream: Producing Live Esports Events in 2025 Leaders from ESL FACEIT Group, Riot Games, and more break down the latest trends By Jason Dachman, ...

17/06/2025

Inside FIFA 2025 Club World Cup Operations With FIFA's Oscar Sanchez, HBS's Stefan Wistuba

Inside FIFA 2025 Club World Cup Operations With FIFA's Oscar Sanchez, HBS...

17/06/2025

Production Ambitions: Over Exposed on Making the National League Promotion Final for DAZN as Spectacular as Possible

Production ambitions: Over Exposed on making the National League Promotion Final...