Sony Pixel Power calrec Sony

SVG Sit-Down: Bleacher Report's Tyler Price Says Strength of B/R Gridiron Is In Meeting the Conversation Where Its Already Happening'

16/09/2022

SVG Sit-Down: Bleacher Report's Tyler Price Says Strength of B/R Gridiron Is In Meeting the Conversation Where It s Already Happening' B/R VP of Content Development and Production discusses a new season of NFL By Brandon Costa, Director of Digital

Friday, September 16, 2022 - 1:17 pm

Print This Story | Subscribe

Story Highlights

With a new NFL season under way, the content machine that is Bleacher Report has entered another peak season of engagement. To meet the moment, the Turner Sports (Warner Bros. Discovery Sports) digital-media giant - and its verticals B/R Gridiron (NFL) and B/R Betting (gambling) - have rolled out a growing portfolio of content series, including live shows streaming directly to the B/R App.

The live-programming week kicks off on Thursdays at 5 p.m. ET with B/R Gridiron's weekly live fantasy-football stream and ends on Monday mornings (11 a.m.) with the Monday Reaction Stream, where talent discusses the 10 best things that happened during the weekend slate of games.

Other notable VOD series like Underrated and Gridiron Heights are back by popular demand as well, and SVG recently sat down to chat live content with Tyler Price, VP, content development and production, B/R. In his opinion, what makes it worth putting in the effort to go live and how has work done during the COVID shutdown impacted the flavors of content he and his team attempt to create?

For a brand and an app so built on social, VOD, notifications, etc., how do you decide that something is worth going live for?

It's about meeting the conversation where it's already happening in a lot of ways for us. We love live as a conversation vehicle. B/R Gridiron continues to be the most engaged football brand out there, and, candidly, that's without NFL rights. I think we're doing a really good job identifying and understanding the NFL audience.

There's [three] hours of the game, and then you get [21] hours that surround it where the conversation is still continuing. We're just trying to make an effort in the live space to meet that audience where they already are: postgame, pregame, in that fantasy window.

We'll launch some previews around specific teams leading into games in a live stream. We offer a little bit of a therapy session with our postgame streams reacting to what you saw.

Then there's the fantasy stuff. We're going to experiment with timing on that. There are so many fantasy touch points now, and we feel like Thursdays are becoming that final frontier to prepare for the week.

We'll start there, but we have an incredible amount of insight and information based on all the work we've done with VOD and social to help us say, This is when our audience is the most active. This is when they are having the conversations already. Then we'll keep experimenting with live formats in those windows.

In addition to not having live NFL-game rights, Bleacher Report also doesn't have its own fantasy platform, the way ESPN or Yahoo! does. Those brands are highly invested into driving signups and engagement in their games. In what ways does that differentiate you?

By the nature of the app and the audience that B/R Gridiron - and Bleacher Report overall - have cultivated: we don't have the product, but we have community. We're going to lean into that conversational connection with the community.

If you think about your text threads or your conversations around fantasy with your friends, you don't need to be looking at your lineup to have that dialogue. We're not effort-ing real-time changes. We want to effort a conversation amongst like-minded fans, around topics that are relevant to the fantasy audience. We're going to lean into that conversational community element as a way to differentiate from what you would get on one of those sites that are pushing you towards product usage.

How are these live programs being produced? You have your offices in New York; there's Turner's facility in Atlanta; you have the ability to bring talent in from essentially anywhere. What's the workflow?

Yes, our technical support lives in New York, but we are in a place now where a lot of talent is remote. We're comfortable with bringing them in remotely. There's connectivity between New York and Atlanta that [Bleacher Report Senior Director, Video Technical Operations,] Steve [Pellegrino] and [Turner Sports Director, Technical Operations,] Chris Brown have worked together to help us build out, [allowing] us to have, say, producers in Atlanta, our director in New York, a talent in Miami, all doing a show leading into a Dolphins game. We are perfectly comfortable and confident in that stream.

It gives us incredible flexibility, and, back to the community sense of it, it's so much more authentic to bring in that Dolphins POV from a Miami resident, in Miami, than it is for us to spin up the B/R studios and convince Dolphin fans that this individual in the New York studio is legit.

The work that Steve's team has done to build that kind of platform for us where we can bring in a lot of voices from all over lends itself to that community-building that we're after.

Highlight clipping and notifications are something that B/R has always done extremely well, especially on nights when you're doing live shows. How much are you balancing human editors with automation in those processes?

We have tools, like WSC Sports, that take our original feed, and producers basically can go in in real time and notate the moments of the live stream that they thought were most effective.

For example, when [talent broke] down the throwing motion of [Miami Dolphins quarterback] Tua [Tagovailoa], it was a really good moment from our host, it was 15 seconds, and Dolphins fans will be interested in that. Let's notate that i
LINK: https://www.sportsvideo.org/2022/09/16/svg-sit-down-bleacher-reports-t...
See more stories from svg

More from Sports Video Group

18/07/2025

Live from the 153rd Open Championship: SMT Enhances Video Board Experience; Enables Practice Scheduling for Players

Live from the 153rd Open Championship: SMT Enhances Video Board Experience; Enab...

18/07/2025

ShotTracker's Davyeon Ross on Revolutionizing Basketball On the Court and Beyond Through Tracking Tech

ShotTracker's Davyeon Ross on Revolutionizing Basketball On the Court and ...

18/07/2025

Home Pitch: How the Danish League Brought Its Live Match Production In-House

Home Pitch: How the Danish League Brought Its Live Match Production In-House Matchday Production produced 800+ matches across Denmark in its first year By Geor...

18/07/2025

Live From the 153rd Open Championship: EMG Debuts Spidercam for Golf, Expands Support for NBC Sports

Live From the 153rd Open Championship: EMG Debuts Spidercam for Golf, Expands Su...

18/07/2025

Usyk vs Dubois II: Bringing the Fight to Life with State of the Art Cameras and Graphics from DAZN and Gravity Media

Usyk vs Dubois II: Bringing the fight to life with state of the art cameras and ...

18/07/2025

Usyk vs Dubois II: DAZN's Head of Boxing Chris Glanville Talks Helicopters, a Ringwalk Spectacular and Directing the Action

Usyk vs Dubois II: DAZN's head of boxing Chris Glanville talks helicopters, ...

18/07/2025

Live From the 153rd Open Championship: NBC Expands Unilateral Effort; Shared Studio Gives Live From,' NBC Sports a Great View

Live From the 153rd Open Championship: NBC Expands Unilateral Effort; Shared Stu...

18/07/2025

Warner Bros. Discovery's Anne Graham on Training New Professionals to Ensure the Future of the Business

Warner Bros. Discovery's Anne Graham on Training New Professionals to Ensure...

18/07/2025

Live From the 153rd Open Championship: How R&A Spidercam Became a Reality for Golf Coverage

Live From the 153rd Open Championship: How R&A Spidercam Became a Reality for Go...

18/07/2025

ESPN Bulks Up Onsite Studios, Cameras, Player Mics for WNBA All-Star Weekend

ESPN Bulks Up Onsite Studios, Cameras, Player Mics for WNBA All-Star Weekend Besides the game, four studio shows will be produced onsite By Jason Dachman, Edit...

17/07/2025

SVG Sit-Down: OpenDrives' Sean Lee, Michael Wilsker, and Jason Matousek on Evolving Data Management

SVG Sit-Down: OpenDrives' Sean Lee, Michael Wilsker, and Jason Matousek on E...

17/07/2025

Oracle's Geoff Tognetti on Staying Ahead of the AI Curve Through Further Adoption

Oracle's Geoff Tognetti on Staying Ahead of the AI Curve Through Further Ado...

17/07/2025

NBA's Summer League Is a Hot Bed of AI, Immersive Innovation Testing

NBA's Summer League Is a Hot Bed of AI, Immersive Innovation Testing Audio mixing, intelligent camera framing are among AI-driven efforts By Ken Kerschbaum...

17/07/2025

SVG's TranSPORT Conference Returns to NYC on Oct. 21; Register Today!

SVG's TranSPORT Conference Returns to NYC on Oct. 21; Register Today! By SVG Staff Thursday, July 17, 2025 - 8:29 am Print This Story | Subscribe St...

17/07/2025

Gravity Media Chosen as Group Name for Merged OB Business

Gravity Media chosen as group name for merged OB business By George Bevir Wednesday, July 16, 2025 - 11:30 Print This Story Gravity Media executive chairm...

17/07/2025

SES Closes Deal to Acquire Intelsat, Creating New Giant in Satellite Connectivity

SES Closes Deal to Acquire Intelsat, Creating New Giant in Satellite Connectivit...

17/07/2025

How MLB Pulled Off That Unforgettable Hank Aaron Tribute at the All-Star Game

How MLB Pulled Off That Unforgettable Hank Aaron Tribute at the All-Star Game Vintage content, state-of-the-art projection/processing combine in marvelous mile...

16/07/2025

Deltatre Acquires Endeavor Streaming in Major Streaming Industry Move

Deltatre Acquires Endeavor Streaming in Major Streaming Industry Move The transaction is expected to close in the third quarter of 2025 By Brandon Costa, Direc...

16/07/2025

SVG Regional Sports Production Summit 2025: All Sessions Now Available to Watch on SVG PLAY

SVG Regional Sports Production Summit 2025: All Sessions Now Available to Watch ...

15/07/2025

Live From MLB All-Star 2025: FOX Sports Aims To Capture Chatty Players on the Field and at Bat

Live From MLB All-Star 2025: FOX Sports Aims To Capture Chatty Players on the Fi...

15/07/2025

Live From MLB All-Star 2025: From Live Event Coverage to Studio Shows, MLB Network Covers the Gamut in Atlanta

Live From MLB All-Star 2025: From Live Event Coverage to Studio Shows, MLB Netwo...

15/07/2025

Live From MLB All-Star 2025: FOX Sports' Francisco Contreras and Tom Lynch on the Tools That Will Impact the Broadcast

Live From MLB All-Star 2025: FOX Sports' Francisco Contreras and Tom Lynch o...

15/07/2025

Live From MLB All-Star: FOX Sports' Production Is Bigger Than Ever in Steamy Atlanta With UmpCam, FlyCam, Drones, and More

Live From MLB All-Star: FOX Sports' Production Is Bigger Than Ever in Steamy...

15/07/2025

Live From MLB All-Star: FOX Sports Director Matt Gangl and Producer Pete Macheska Break Down Their Production Strategy at the Front Bench

Live From MLB All-Star: FOX Sports Director Matt Gangl and Producer Pete Machesk...

14/07/2025

Live From MLB All-Star 2025: ESPN Preps for Home Run Derby Broadcast While Producing Seven Shows in Atlanta

Live From MLB All-Star 2025: ESPN Preps for Home Run Derby Broadcast While Produ...

14/07/2025

Live From MLB All-Star 2025: ESPN Operations on Supporting Monday's Home Run Derby, Seven Studio Shows Throughout the Weekend

Live From MLB All-Star 2025: ESPN Operations on Supporting Monday's Home Run...

14/07/2025

Live From MLB All-Star 2025: ESPN's Home Run Derby: Statcast Edition' To Track the Homers With Live Drone AR Smart Tracing

Live From MLB All-Star 2025: ESPN's Home Run Derby: Statcast Edition' T...

14/07/2025

Live From MLB All-Star 2025: ESPN Producer Scott Matthews Goes Inside the Home Run Derby

Live From MLB All-Star 2025: ESPN Producer Scott Matthews Goes Inside the Home R...

14/07/2025

Live From MLB All-Star 2025: ESPN's Phil Orlins on Adding Live Drone AR Smart-Tracing at the 2025 MLB Home Run Derby

Live From MLB All-Star 2025: ESPN's Phil Orlins on Adding Live Drone AR Smar...

14/07/2025

Sony's New Coach's Headset Was Designed in Collaboration With the NFL

Sony's New Coach's Headset Was Designed in Collaboration With the NFL Featuring a custom dynamic boom mic, the headset will debut in the fall By Dan Da...

14/07/2025

Live From MLB All-Star 2025: MLB Network's Marc Caiafa and Tom Guidice on the Weeklong Efforts in Atlanta

Live From MLB All-Star 2025: MLB Network's Marc Caiafa and Tom Guidice on th...

13/07/2025

Live From MLB All-Star 2025: MLB Network Marks Five Straight Years of Onsite MLB Draft Coverage

Live From MLB All-Star 2025: MLB Network Marks Five Straight Years of Onsite MLB...

11/07/2025

Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks Adjusts Broadcast Booths for Rangers, Devils

Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...

11/07/2025

SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Clients' Needs With Scalable Cloud-Based Storage

SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...

11/07/2025

2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transition to the Cloud

2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...

11/07/2025

A Journey HOME: University of Nebraska's HuskerVision Goes IP

A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff Friday, July 1...

11/07/2025

CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimbledon

CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...

11/07/2025

Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-Serrano 3 Card at MSG

Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...

10/07/2025

5G for All? What the DFL's Use of Easy5G, RefCam Could Mean for Events in the Future

5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...

10/07/2025

Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-15

Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...

10/07/2025

Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New Era

Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...

10/07/2025

Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions In-House

Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...

10/07/2025

FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First Production

FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...

10/07/2025

SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint Venture Targeting Local-Sports-Media Market

SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...

09/07/2025

Monumental Sports & Entertainment, ViewLift Unveil Broadcast/Streaming Joint Venture as Regional Sports Market Transforms

Monumental Sports & Entertainment, ViewLift Unveil Broadcast/Streaming Joint Ven...

09/07/2025

SVG Europe Audio - State of Wireless Mics Forum: If We Lose the Spectrum, It's Going Back to the Boring Stuff

SVG Europe Audio State of Wireless Mics Forum: If we lose the spectrum, it...

09/07/2025

Tech Focus: Athlete Audio - Venues Provide Sound Just for the Players

Tech Focus: Athlete Audio - Venues Provide Sound Just for the Players From locker room to field of play, personalized systems help rev up the athletes By Dan D...

08/07/2025

Groundbreaking Gamecocks: Inside University of South Carolina's Four-Control Room Production Palace

Groundbreaking Gamecocks: Inside University of South Carolina's Four-Control...

08/07/2025

Monumental Sports & Entertainment's Samantha Brady on the Power of the RSN's Direct-to-Consumer Streaming Service Monumental+

Monumental Sports & Entertainment's Samantha Brady on the Power of the RSN&#...

08/07/2025

Live From 2025 FIFA Club World Cup: FIFA, HBS Focus on Tournament Wrap, With an Eye to 2026 Men's World Cup

Live From 2025 FIFA Club World Cup: FIFA, HBS Focus on Tournament Wrap, With an ...