SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Software-Defined Live ProductionThe company works to turn potential workflows into broadcast-quality realityBy Jason Dachman, Editorial Director, U.S.
Tuesday, January 20, 2026 - 7:00 am
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For more than a decade, BitFire has been steadily redefining what's possible in live production, transmission, and cloud-based workflows, and, over the past few years, that evolution has accelerated. As broadcasters, leagues, and content creators push toward more-flexible, distributed, and software-defined production models, BitFire has emerged as a key enabler, helping turn the potential of cloud- and remote-production workflows into reliable, repeatable reality.
In recent years, BitFire has expanded beyond ultra-low-latency IP transmission into a broader platform approach, anchored by BitFire Spark and a modular, orchestration-driven ecosystem designed to unify cloud and on-premises production.
SVG sat down with BitFire President/CEO Jim Akimchuk to discuss why the company's approach is resonating with broadcasters, how hybrid production ecosystems are evolving, and what it takes to deliver cloud-based live production that meets broadcast-grade expectations for latency, reliability, and performance.
BitFire's Jim Akimchuk: As the industry is beginning to realize, hybrid production is the answer. The on-prem/cloud balance struck by broadcasters and other media companies will be extremely heterogeneous, defined at any given moment by what they're trying to accomplish.
What's new with BitFire? We've seen plenty of growth and heard lots of buzz around you guys for the past couple years. Why do you think your solutions have resonated with the industry, and what hole are you filling in the production ecosystem?
Good ideas around cloud, remote, and software-defined production have been accepted, in principle, for years. The hard part has been making them reliable and repeatable in real-world conditions. That's the need we're addressing with Spark and the BitFire Platform as a whole. It closes the gap between what the industry wants to do and what's actually feasible.
Using orchestration to pull disparate components of the production ecosystem together into a coherent, intelligently engineered solution, BitFire enables centralized management of every aspect of transmission and cloud production. And, as we hear time after time from BitFire customers, it just works. That's what truly resonates with broadcasters and other media companies: it simply works when they need it to.
How do you see the balance of on-premises and cloud production evolving over the next few years? And what does a truly hybrid production ecosystem look like to you?
Each time the industry does something new, everyone seems to go all-in on the speculation. Everything's going to be 3D, or 4K, or HDR. It was the wrong approach for those technologies, and it's wrong for REMI and cloud production, too. As the industry is beginning to realize, hybrid production is the answer. But there is no one ideal architecture. The on-prem/cloud balance struck by broadcasters and other media companies will be extremely heterogeneous, defined at any given moment by what they're trying to accomplish.
From our perspective, the most important aspect of a hybrid production environment is choice. This is why we built modularity into the BitFire Platform from the start. Rather than take on a forklift upgrade, BitFire users can choose just what they need - from a single software-defined multiviewer to an end-to-end production environment - when and where they need it.
As traditional broadcast infrastructure and cloud-native workflows continue to merge, what are the biggest technical and operational hurdles you're working to solve for your clients?
The biggest hurdle is achieving seamless integration of cloud and ground. To this end, we're eliminating the bright lines between them and allowing traditional broadcast infrastructure and software-defined cloud production to come together in a harmonious way.
We're shifting the way these decisions are made, too. We want the technology to be in the background, allowing a production person to decide what they need - multiviewer, switcher, comms, and so on - and get just that. When it makes sense to do something on the ground, they do it on the ground; when it makes sense to do it in the cloud, they do it in the cloud.
Many broadcasters still hesitate to rely fully on cloud-based production for high-stakes live productions. How is BitFire addressing concerns around latency, reliability, and real-time performance in the cloud?
Solving for latency, reliability, and real-time performance in the cloud is what we do.
We built our reputation on making IP transmission behave like traditional broadcast transmission and on delivering in big moments. We've applied that engineering expertise to the BitFire Platform, which offers scalable, broadcast-quality, battle-tested cloud production tools along with our tried-and-true ultra-low-latency transmission.
While large media companies already rely on the BitFire Platform for high-stakes live events, we understand some broadcasters' hesitation in embracing cloud production. Most other options right now do present some risk, not because the individual elements aren't good but because the systems lack coherence. Their transmission and orchestration are lacking, so they don't work well as a whole: a collection of high-end auto parts is not a sportscar.
By contrast, within the BitFire Platform, we use a holistic approach to bring everything together into a single coherent ecosystem that provides modularity without compromising reliability. For BitFire users, this translate
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SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Software-Defined Live ProductionThe company works to turn potential workflows into broadcast-quality realityBy Jason Dachman, Editorial Director, U.S. 
