Catherine O'Toole, Head of Marketing at Very said: The Traitors is a show that has become a global phenomenon, a cultural moment that sparks conversation, fuels speculation, and keeps audiences guessing, and we can't wait for it to come to Ireland! Through our sponsorship of The Traitors Ireland, which is set to be a key cultural moment this autumn, we'll be able to bring our flamazing' brand world into play and add a splash of flamboyance to the mystery. Viewers will see distinctly Very branded stings across the live shows and on catch-up featuring our much-loved Irish flamingo, Cherry. We're proud to champion Irish storytelling and production, and this collaboration is a testament to our ongoing commitment to premium partnerships that build meaningful, long-term connections with our customers.
Alex Culligan, Head of Media Sponsorship, Core Sponsorship, said: The Traitors Ireland is the most anticipated and exciting TV programme and TV sponsorship to come to the market this decade. It is set to captivate the nation, so we knew it would be the ideal platform for the right brand. Very wants to connect with a highly engaged audience at a key time of year for the brand, so the timing and the opportunity are a perfect match.
Gavin Deans, Commercial Director, RT said: We're thrilled to welcome Very as the sponsor of what promises to be the biggest TV event of the year, The Traitors Ireland. Excitement is building across RT , and it's vital for us to collaborate with partners who share our passion for championing Irish storytelling and production. Very's commitment to supporting homegrown content makes them the perfect partner for this landmark series. We're grateful for their support and look forward to bringing this phenomenal show to audiences across Ireland together.
The nail-biting psychological reality competition sees a group of strangers arrive at a remote castle to play the ultimate game of deception, betrayal and trust, all in the hope of winning up to 50,000. But, hidden amongst them are the Traitors, who will attempt to secretly murder a player every night, without getting caught. It's up to the others, the Faithfuls, to try to detect who the Traitors are, and banish them from the game, before they become their next victim.
Each day, the group embark on Missions as they work together to add more money to the prize pot. For the lucky ones who survive to the end, they have the chance of winning that life-changing cash, but if a Traitor remains undetected, they'll steal all the money.
The Traitors Ireland will air on RT One and RT Player later this year.
-ENDS-
Date: 22 July 2025
Link to images:
https://we.tl/t-1ysyMxFFN4
Image caption:
From L to R: Niamh Donnelly, Very Marketing Manager Brand & Sponsorship, Siobh n McSweeney, Catherine O'Toole, Very Head of Marketing, Karen Fitzpatrick, Very Marketing Manager- PR & Social
Notes to Editor:
The Traitors Ireland is produced by Kite Entertainment for RT .
The Traitors (Dutch title: De Verraders) was created and developed by Marc Pos and IDTV Creative Director Jasper Hoogendoorn in cooperation with RTL Creative Unit. Since its launch in the Netherlands on RTL 4 in 2021, the format has proved its international appeal with over 30 versions and numerous returning seasons. Hit international adaptations of the format include the Emmy winning US version for NBC Universal's streaming service Peacock and BBC One's BAFTA winning version in the UK, which drew in 8 million viewers for the season 2 finale. The US versions will return for a third, fourth and fifth season and the UK version has been commissioned for a fourth season and celebrity version.
A multi-award-winning ratings hit, The Traitors was recently named as K7's format of the year in 2024 and the format was awarded C21's International Format Award for Best Host of a Television Format. Previously the Dutch version De Verraders received the Rose d'Or award Golden Rose for Best Reality and Factual Entertainment.
About Very
Very is one of Ireland's leading online retailers. With over 70,000 products online across 1,800 brands, Very is your one-stop shop for everything from fabulous fashion and footwear to inspiring interiors and all the latest electrical must-haves.
So, whether you're looking for this season's hottest ensemble, ideas to bring your home to life or a gift for that special someone, Very has it ready and waiting for you with a range of delivery options including Express Delivery, Free Click and Collect and Free Returns.
For further information please contact:
Sharon Sorohan, RT Communications
Europe Stories
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
31/07/2025
GovSat-2 is aimed at meeting growing demand for highly secure, flexible MILSATCO...
30/07/2025
At Spotify, we're always working to enhance your listening experience and connect you more deeply with the artists and music you love. That means helping yo...
30/07/2025
Sky Sports' cricket team were put through their paces by the next generation of reporters with some mischievous help from current stars of The Hundred.Wedne...
30/07/2025
Ahead of the 80th anniversary of the Nuremberg trials, Sky will release James Va...
30/07/2025
Leagues Cup, the first in-season club tournament in North America across all men's professional sports, begins today, July 29, and MLS Season Pass on Apple ...
29/07/2025
Staines-upon-Thames, UK, 29 July, 2025 Yospace, the global leader in Dynamic Ad ...
29/07/2025
Today, we announced our second quarter 2025 earnings, fueled by standout subscriber and MAU growth. In the first half of 2025, subscriber net additions grew mor...
29/07/2025
Idag rapporterar vi resultatet f r andra kvartalet 2025, med stark tillv xt av antalet prenumeranter och m natliga aktiva anv ndare. Under f rsta halv ret kade...
29/07/2025
X-Rite Launches CT2100 Spectrophotometer for Fast, Affordable Retail Paint Color...
29/07/2025
Filming is now underway with Damien Molony and wider cast returning to Jersey for Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson an...
29/07/2025
Through reliable connectivity and industry-leading levels of data completeness, Arqiva is helping water companies to meet regulatory targets and push for a wate...
28/07/2025
Summer is here, and whether you're road-tripping, relaxing poolside, or hosting friends for a backyard barbecue, the right soundtrack can make every moment ...
28/07/2025
In 2021, Spotify launched Amplifika in Brazil as a dedicated program to foster t...
28/07/2025
Summer is the perfect time to dive into a new story, whether you're on the move or just looking for an escape. With Spotify Premium, eligible listeners in s...
28/07/2025
Kerry's dominant All Ireland Football Final display draws a peak of over one...
28/07/2025
Kerry's dominant All Ireland Football Final display draws a peak of over one...
28/07/2025
28 Jul 2025
VEON's Beeline Kazakhstan Opens New Office in Almaty Supporting...
28/07/2025
Monday 28 July 2025
To view this content, please enable our use of cookies. To ...
28/07/2025
Monday 28 July 2025
To view this content, please enable our use of cookies. To ...
25/07/2025
Southeast Asia's music scene is one of the most culturally diverse and it's not just growing, it's exploding. Here, listeners actively champion home...
25/07/2025
Just in time for the release of Happy Gilmore 2, Netflix is turning to Spotify t...
25/07/2025
With these two satellites, the O3b mPOWER constellation continues to set the standard for global connectivity
Cape Canaveral, 22 July 2025 - The latest pair of...
25/07/2025
Junji Ito Inducted Into the Will Eisner Comic Awards Hall of Fame at San Diego C...
25/07/2025
Friday 25 July 2025
To view this content, please enable our use of cookies. To ...
23/07/2025
The days are longer, the nights are warmer, and the soundtrack of summer keeps evolving. Back in May, Spotify's global editors kicked off the season with ou...
23/07/2025
To celebrate the release of KAROL G's acclaimed new album, Tropicoqueta, Spo...
23/07/2025
In June, Spotify and Miley Cyrus tangoed in Paris during an unforgettable evenin...
23/07/2025
Two visits, one common goal: integration and exchange. The youth representatives...
23/07/2025
New leading multi-orbit space company with a network of 120 GEO+MEO satellites a...
23/07/2025
23 Jul 2025
VEON to Release 2Q25 Earnings Update on August 7, 2025 Dubai, July 23, 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms t...
23/07/2025
UKTV today announces that senior executives Steve North and Hilary Rosen will be handed expanded remits to take on greater responsibility for channels and conte...
23/07/2025
Wednesday 23 July 2025
Sky Media has today announced the six winning brands of the 2025 Sky Zero Footprint Fund, securing a share of £2 million in media value ...
23/07/2025
This series highlights some of Shelbourne Football Club's finest players and...
22/07/2025
After legendary blink-182 drummer and producer Travis Barker survived a horrific, life-threatening plane crash in 2008, his doctors told him he may never walk o...
22/07/2025
In Southeast Asia, music isn't just a backdrop, it's a force that pulses through generations, communities, and cultures. It's the sound of late-nigh...
22/07/2025
VIZ Media Announces Landmark Anime Co-Production of Critically Acclaimed Manga H...
22/07/2025
RT Register of External Activities Q1/2025
RT is today publishing a statistical summary from the Register of External Activities for the first quarter of 20...
22/07/2025
Comscore To Announce Second Quarter 2025 Financial ResultsRESTON, VA, July 22, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting...
22/07/2025
RIYADH, SAUDI ARABIA Apple today announced the expansion of Apple Retail into the Kingdom of Saudi Arabia with the launch of the Apple Store online and Apple St...
22/07/2025
Tipperary's epic second half All Ireland Hurling Final comeback draws over o...
22/07/2025
RT News is pleased to announce the appointment of journalist, Petula Martyn, as Mid West Correspondent. Petula will be reporting and providing analysis across ...
22/07/2025
Catherine O'Toole, Head of Marketing at Very said: The Traitors is a show that has become a global phenomenon, a cultural moment that sparks conversation, ...
21/07/2025
At IBC 2025, Blue Lucy unveils flexible AI and analytics tools to tackle media workflow complexity, including multi-LLM integration, the launch of the Insights...
21/07/2025
Rohde & Schwarz verifies Next Generation eCall for EN 17240:2024 Standard Rohde & Schwarz, a global leader in test and measurement solutions today announced i...
18/07/2025
Friday 18 July 2025
Credit: Marc Sethi
The Sky Arts Awards will return on 16 September, once again taking place at the iconic Roundhouse in London. Produced b...
18/07/2025
This month, players can dive into special crossover events featuring SpongeBob SquarePants in Snake.io+ and Crossy Road Castle, available exclusively on Apple A...
Catherine O'Toole, Head of Marketing at Very said: The Traitors is a show that has become a global phenomenon, a cultural moment that sparks conversation, fuels speculation, and keeps audiences guessing, and we can't wait for it to come to Ireland! Through our sponsorship of The Traitors Ireland, which is set to be a key cultural moment this autumn, we'll be able to bring our flamazing' brand world into play and add a splash of flamboyance to the mystery. Viewers will see distinctly Very branded stings across the live shows and on catch-up featuring our much-loved Irish flamingo, Cherry. We're proud to champion Irish storytelling and production, and this collaboration is a testament to our ongoing commitment to premium partnerships that build meaningful, long-term connections with our customers. 
