At IBC 2025, Blue Lucy unveils flexible AI and analytics tools to tackle media workflow complexity, including multi-LLM integration, the launch of the Insights' analysis package, and the expansion of the role of its AI assistant Lucia.
LONDON, England July 21, 2025 - Blue Lucy, a leading provider of media management and workflow automation solutions, is bringing a new level of purpose and precision to the application of AI in media operations. Blue Lucy's BLAM orchestration platform now allows producers, distributors and content creators to directly integrate multiple Large Language Models (LLMs) into their media workflows. This modular, mix-and-match approach marks a shift away from one-size-fits-all for AI and enables operators to select the most appropriate model for a given task. The approach also gives operators full control over performance, cost, and importantly data privacy.
At IBC (Stand 6.C29), Blue Lucy will also showcase Lucia, their native AI assistant, working in tandem with external models to streamline complex workflows and deliver real, no-nonsense operational value. In addition, it is launching Insights, a new analytics package that surfaces actionable data from across the media supply chain to support data-informed decision-making.
AI that fits the task Visitors to the stand will see how BLAM gives operators the flexibility to deploy, test and evaluate multiple AI models, choosing the best fit based on business context, performance, security, and cost. Whether the priority is contextual metadata generation, compliance, shot summaries, promo generation or a combination of all these, operators can select the most appropriate model for the operational requirement, and chain those connectors together in a multi-step workflow which accesses different LLMs for different business capabilities. For example, a lightweight, cost-effective summariser model might be ideal for generating metadata across an archive of unknown content, while a more advanced model may be better suited to processing high-value, multi-rightsholder footage where precision matters. Thanks to Blue Lucy's microservice-based workflow engine, operations can be configured to automatically branch to the most appropriate model at the appropriate point in the workflow, maximising both efficiency and quality.
There is an interesting confluence in our industry: On the one hand the very real economic pressures particularly in production and distribution, and on the other a step change in the capability of emergent AI models to deliver genuine business value said Julian Wright, CEO of Blue Lucy. AI does provide the opportunity to reduce operational cost and enable new revenue streams for producers and rightsholders, but with so many discrete business needs there simply isn't a one-size-fits-all model, he confirmed. Our approach, as always, is about enabling operators to choose the most appropriate tools for their business application - in this case that means the specific AI models. We have developed a significant and broad range of new BLAM microservices for a gamut of common LLMs as well as a framework which allows operators who have developed their own proprietary models to seamlessly integrate these in BLAM workflows. The new connectors coupled with the existing microservice capabilities enable media companies to define workflows that combine sophisticated orchestration rules and AI models to derive measurable business value.
It's about making AI truly useful in real-world content operations. BLAM gives operators full control and visibility, enabling them to choose the right model for the right job, maintain data sovereignty, and scale AI adoption at their own pace. It's AI on your terms, built into the operational fabric of your business.
Insights Also launching at IBC is Insights, a new feature available within BLAM that surfaces clear, actionable data from across the media supply chain. From content usage and workflow performance to operational bottlenecks, Insights gives teams the visibility they need to data-informed decisions. The feature enables users to measure efficiency, observe trends, and make decisions with confidence, all from within the existing BLAM interface. It turns operational data into a strategic asset, supporting continuous improvement across content operations.
BLAM captures huge amounts of valuable data both from internal processes and from integrated systems. We have been using this data for many years to provide advice to operators on overall workflow optimisation. Now, after an 18-month development project to create a data processing plug-in and a new user interface we are able to provide an unprecedented level of business insight, said Julian Wright, CEO of Blue Lucy. Insights surfaces operational data across the content supply chain to support management decision making.
Visit https://www.bluelucy.com/ibc-2025/ to book a meeting with Blue Lucy on booth 6.C29 at the 2025 IBC Show.
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At IBC 2025, Blue Lucy unveils flexible AI and analytics tools to tackle media workflow complexity, including multi-LLM integration, the launch of the Insights' analysis package, and the expansion of the role of its AI assistant Lucia. 
