Sony Pixel Power calrec Sony

In Return to Berklee, Lucius Looks Back and Moves Forward

17/04/2025

In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behind their new self-titled album, out May 2.

By

Tori Donahue

April 16, 2025

Berklee alumni band Lucius chat with Rodney Alejandro about the songwriting and production process behind their new record, Lucius.

Kelly Davidson

Berklee alumni band Lucius took a photo with students following a panel about the songwriting and production process behind their new record, Lucius.

Kelly Davidson

When Jess Wolfe BM '07, Holly Laessig BM '07, Dan Molad '04, and Peter Lalish '05 enrolled at Berklee in the mid-2000s, they couldn't have imagined what the next few years would hold. Wolfe and Laessig met through friends at the college, instantly connecting over their shared love of soul music and rock and roll. After graduation, the two moved to New York and, along with Molad and Lalish, formed Lucius to follow their musical dreams.

Lucius's indie-pop sound has left its mark on music festivals, television shows, films, and, most importantly, legions of dedicated fans around the world. Their collaborations with artists like the Killers, the War on Drugs, Brandi Carlile, Nathaniel Rateliff, Black Pumas, and others have propelled them across genres and sonic landscapes. Known for their signature harmonies, emotionally resonant lyrics, and innovative production, Lucius continues to captivate listeners, whether on vinyl or at an electrifying live show.

Earlier this month, members of the band returned to their alma mater for A Day with Lucius, meeting with students in Berklee's music business and music production majors to share stories, insights, and advice. The visit was made possible by the Berklee Popular Music Institute (BPMI), a program that gives students hands-on experience in the music industry by guiding them through the process of preparing, promoting, and performing at major music festivals alongside top artists.

The Release Strategy Behind Lucius A Day with Lucius kicked off with a morning panel focused on the album release strategy for their upcoming self-titled record, Lucius, set to drop on May 2. The band was joined by their management team, Ben Levin and Katie Lorenz, for a Q&A moderated by BPMI founder and professor emeritus Jeff Dorenfeld.

Wolfe and Laessig shared insights into the album's concept development, from mood boards and color schemes to merchandise and overall creative direction. They spoke about creating a visual world around themes like coming home and domesticity, using design to reflect the record's emotional core. The band also broke down their promotional strategy, explaining how fonts, colors, and logos are used consistently across advertising, performance, and merch.

We're a live band, Laessig said. We always sold merch at the shows and thought of merch as an extension of the stage. Levin and Lorenz discussed the creative collaborators behind the project, including longtime partner Tika Buchanan, who has worked with Lucius since their debut, and photographer Dana Trippe, a new addition the band had long hoped to work with.

Members of the band reflected on their creative evolution from Berklee to the present day. On the first record, we had nothing to compare it to-we wanted to get back to that a little bit with all the knowledge we have as artists and producers, Laessig said. We brought all of that back into this space of just the four of us. It felt nostalgic but grown. It's easy to talk about, which is a testament to its honesty.

Wolfe, Lorenz, and Levin covered a variety of topics addressed in student questions as the session wrapped up, including the budgeting process, selecting a lead single, and the importance of touring. While the band spends ample time performing on the road and at music festivals, Wolfe shared that we've learned how to say no when we have to in order to accommodate families and other creative projects.

Breaking Down the Songwriting and Production ProcessA Day with Lucius concluded with an afternoon panel at the Shames Family Scoring Stage, moderated by Rodney Alejandro, dean of the Professional Writing and Music Technology Division. The session explored the songwriting and production process behind the band's upcoming album. The record features 11 tracks, each contributing to a cohesive sonic narrative that's reflected in the production choices.

We always have a narrative of describing each album sonically, said Lalish. This album was unique-before, Jess and Holly would write, and then we'd do production and demos. This time, a few songs started from scratch.

When asked about creative differences in the songwriting and production process, the members of Lucius praised one another with warmth and humility. Wolfe emphasized the strength of their longstanding relationship, noting how trust and clear communication around boundaries have been essential to their collaboration.

We all play instruments, so it's not about one person, said Lalish. My idea might be a stepping stone to get someone to their idea. We tend to work really well that way. Moland acknowledged that production can be a challenge, but added, you always make it to the other side.

The band then demonstrated the production and creative decision-making process behind their new single, Gold Rush. Molad played the original demo to highlight how the song evolved, showcasing the layered changes that helped shape its distinct sound. Each member reflected on the importance of experimentation in their creative work.

Everything is a stepping stone, said Lalish. When you work with people long enough that you show your work to them, they have ideas that will lead to the next thing, Laessig added. Wolfe walked students through
LINK: https://www.berklee.edu/berklee-now/news/students-spend-a-day-with-luc...
See more stories from berklee

North America Stories

19/05/2026

Publicis Groupe to Buy LiveRamp for $2.2 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

19/05/2026

Tubi Launches 2026 FIFA World Cup Fox Hub

Share Copy link Facebook X Linkedin Bluesky Email...

19/05/2026

Viamedia Introduces a New Geographic Intelligence Layer

Share Copy link Facebook X Linkedin Bluesky Email...

19/05/2026

NFL Pushes Back Against Shift of Games to Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

19/05/2026

LYNX Technik Brings SDI IP Integration and High-Density F...

LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...

19/05/2026

Media Links Integrates Xscend IP Transport Platform with...

Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...

19/05/2026

Media Links Expands in Southeast Asia with Clearcast Asia...

Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand Me...

19/05/2026

LynTec to Deliver Scalable Power Distribution and Integra...

Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability LynTec, a leading manufacturer of ele...

19/05/2026

Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools

Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools Brie Clayton May 18, 2026 0 Comments New Capabilities Bring Controllable, ...

19/05/2026

It May be Time to Stop and Take an AI Breather

It May be Time to Stop and Take an AI Breather Brie Clayton May 19, 2026 0 Comments If the rock you stay on starts to roll, jump clean. Or you'll...

18/05/2026

For PPI, New Patents and ProCrewz App Development Portend Positive Outlook for 2026

Despite a bumpy start to the year, the provider of event-production support and ...

18/05/2026

Daktronics to Install 11 LED Displays at UNCs Kenan Stadium in 2026

Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...

18/05/2026

CBS LA and Los Angeles Rams Announce Multi-Year Local Television Partnership

CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...

18/05/2026

Skyline Communications Integrates DataMiner xOps with AWS Elemental MediaConnect Router

Skyline Communications has announced an integration between its DataMiner xOps p...

18/05/2026

eCLUTCH Expands International Distribution and Content Partnerships

eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...

18/05/2026

Behind The Mic: Yankees Legends Reunite to Call Game Against Red Sox with Kevin Burkhardt

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

18/05/2026

NBC Sports Brings the WNBA Back Home After 23 Years Away

With 22 games this season, the production team looks forward to tweaking and enhancing the coverage After 8,660 days off the air, the WNBA returned to NBC yest...

18/05/2026

A Morbid Weight Loss Trick Triggers an Insatiable Ghost in Saccharine

(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...

18/05/2026

L3Harris Delivers Life-Saving Robotic Systems to Keep Australian Defence Personnel Out of Harm's Way

The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...

18/05/2026

CVP strengthens commitment to the DACH broadcast market w...

Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support. CV...

18/05/2026

NVIDIA CEO Jensen Huang at Dell Technologies World: Demand Is Going Parabolic, Utterly Parabolic'

Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...

17/05/2026

'Oasis' Premieres on Netflix June 19

Back to All News Oasis Premieres on Netflix June 19 Entertainment 17 May 2026 GlobalSpain Link copied to clipboard Summer, sunshine, the beach, parties. T...

16/05/2026

Boris FX Continuum Pairs AI Precision and Advanced Creative Controls

Boris FX Continuum Pairs AI Precision and Advanced Creative Controls Jessie Electa Petrov May 16, 2026 0 Comments The 2026.5 release adds automatic de...

16/05/2026

Spectrum TV Adds Free Access to Discovery+

Share Copy link Facebook X Linkedin Bluesky Email...

16/05/2026

Tower Family Foundation Passes $3.5 Million Milestone

Share Copy link Facebook X Linkedin Bluesky Email...

16/05/2026

AIMS to Offer IPMX Education at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

16/05/2026

Rise AV Launches Second Year of UK Elevate Program

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Seattle Sounders FC and Reign FC Announce Seattle Soccer Celebration at Waterfront Park

Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...

15/05/2026

How Sound Designer Dan Brumm Built Blueys Audio World with Sennheiser and Neumann

Dan Brumm has served as sound designer on Bluey, the Australian children's t...

15/05/2026

Applications Close May 31 for Mark Brunner Professional Audio Scholarship

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...

15/05/2026

Netflix Expands NFL Coverage With Additional Games Starting in 2026

Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...

15/05/2026

Ateme Supports TVRIs SRT-Based Live Sports Contribution and Distribution Workflow

Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...

15/05/2026

Concacaf Launches New Website and Mobile App Powered by Deltatre

Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...

15/05/2026

Qatar Media Corporation Launches QBC Business Channel in 4K via Eutelsat

Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...

15/05/2026

Amazon to Serve as Exclusive Launch Home of MLS Original Series Cup Dreams on May 14

Major League Soccer has announced four original content series timed to the 2026...

15/05/2026

AIMS to Focus on IPMX Education at InfoComm 2026

The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...

15/05/2026

InfoComm 2026To Feature Sports, Broadcast, and Live Event Technologies

InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...

15/05/2026

Tracy McGradys Ones Basketball League Signs First Streaming Agreement with Fubo Sports Network

Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...

15/05/2026

Disguise and Creative Technology Return for Eighth Year at Eurovision Song Contest 2026

Disguise has partnered with Creative Technology (CT) to deliver visual playback ...

15/05/2026

Sony Announces Alpha 7R VI Camera and FE 100-400mm F4.5 GM OSS Lens

Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...

15/05/2026

SVG GameDay, Ep. 15: New Jersey Devils Joe Kuchie - Growing the Game in the Garden State

In-venue and creative video staffers at the professional and collegiate level ha...

15/05/2026

Ratings Roundup: ESPN Secures Top Viewed Second Round Game 4 of Stanley Cup on Cable; NBA Draft Lottery Viewership Up 23%

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

15/05/2026

The Future of Sports Analytics: Building Trust and Intelligence With SmerSports and Cisco

For sports organizations, the most valuable assets are often the most sensitive:...

15/05/2026

NFL Broadcast Schedule Roundup: Breaking Down CBS, ESPN, FOX, NBC, Netflix, and Prime Lineups

The NFL's broadcast partners released their 2026 regular season schedules ye...

15/05/2026

Netflix Steps Into the Cage for First MMA Production With Rousey-Carano Showdown at Intuit Dome

Besides drawing on experience with boxing, the production integrates specialty c...

15/05/2026

Dustin Hoffman and Leo Woodall Bring the Noise in Daniel Roher's Tuner

Daniel Roher attends the Tuner Premiere during the 2026 Sundance Film Festival at Eccles Theatre on January 22, 2026 in Park City, Utah. (Photo by Neilson Bar...

15/05/2026

CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting - and 65% would also shift dollars from programmati...

15/05/2026

Scripps Completes Station Swaps with Gray Media

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Clear-Com Takes Communications Further at InfoComm 2026

Clear-Com will showcase new communications solutions and major platform updates at InfoComm 2026 (Booth N7005), June 17-19, in the North and Central Halls of t...