Genelec opens Berlin Experience Centre

Genelec opens Berlin Experience Centre posted: 08/10/2019

Genelec, the world leader in active monitoringtechnology, has openeda Genelec Experience Centre in central Berlin -a brand new demonstration facility that providesvisitors with a high quality critical listening environment from stereo to immersive, and allows Genelec to showcase its wide range of studiomonitors andAV and Home Audio loudspeakers. The new Berlinlocation joinsexistingExperience Centre facilities in Europe and Asia -all of which allow both end users and resellers to learn more about Genelec technologies and audition a broad selection of models.

Located in Alexanderplatz, in the heart of central Berlin's creative district, the Experience Centreis the result of a close collaboration between Genelecand kost.design, a company jointly owned byarchitect and studio designer BenjaminKoziczinski and acoustic designerKarlheinz Stegmaier. Kost.designwasresponsible for overseeing the extensive refurbishment and acoustic treatment of the entire building, resulting in premium qualitylistening spaces designed specifically around Genelec loudspeakersystems.

At the heart of the Centreis a 27 sq.m listening room equipped with a Genelec 7.1.4 immersive audio system featuring The Ones coaxial point source studio monitors-with the new flagship 8361A in the LCR positions, the 8341A as surrounds, the 8331A in the height locations plus a pair of 7370A subwoofers handling the low frequency content. Genelec's own GLM software was then used to configure and fine tune the calibration of eachmonitorwithin the space for optimal in-room performance.

Visitors can also audition the entire The Ones family in stereo, from the ultra-nearfield 8331A to a full-range system comprising the 8361A and complementary W371A adaptive woofer system, demonstrating how The Ones are now able to bring uncompromised precision listening to a much wider range of room sizes, listening distances and SPL requirements.The listening room also allows other Genelec models to be auditioned on request, and the systemtheresupports a wide range of playback formats including Pro Tools, Blu-ray, Apple TV, Netflix and major streaming providers including Spotify and Tidal.

Other spaces within theExperience Centre are designed to showcase Genelec Home Audio and AV models, including a 5.1 conference room system built around special RAL-coloured 4030C installation speakers, a kitchen area utilising AIW25 in-wall architectural models, and office and bathroom spaces fitted with various8300 series two-way smart active speakers.

The Experience Centre will be overseen by Berlin-based Eric Horstmann, Genelec's Regional Business Development Manager, who explained the thinking behind the new facility:

We'veset out to create the perfect independent listening environment for end users and Genelec resellers in both Germany andthesurrounding regions, sowhether it's for demonstrations, training, regional launches or special events, the Berlin Experience Centrewill become a major hub for Genelec activity in mainland Europe -andwillsupport the efforts of our distributors and resellers in a very premium way.Having so many models on demonstration in one prime location, is sure to make the Centre a regional magnet for discerning listeners across all market segments.

The Berlin Experience Centrewas officially opened on 1stOctober with a special launch party for German press and VIPs, and anyone wishing to find out more, or book a demonstration, should contact berlin.showroom@genelec.com

LINK:	https://www.live-production.tv/news/products/genelec-opens-berlin-expe...
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