Digigram to Provide Sound Cards for Innovative Jelli RadioSpot Programmatic Ad Platform

Digigram today announced that its VX222e series of sound cards has been selected by Jelli for integration into the companys RadioSpot(TM) programmatic advertising platform, engineered to streamline the buying and running of radio ads. Digigrams analog and digital stereo sound card will provide the RadioSpot platform with the broadcast-quality audio that is so critical in the playout of commercial content.

"Broadcast engineers are familiar with the quality and reliability of Digigram products, and so they understand the performance benefits that Digigrams VX222e sound card brings to our RadioSpot appliance, said Jateen Parekh, chief technology officer at Jelli. "As the industry makes the leap from decades-old processes to the more sophisticated, intelligent, and efficient model enabled by RadioSpot, its important for radio broadcasters to have confidence in the technology that underpins our programmatic advertising platform."

Jellis patented RadioSpot technology significantly increases efficiency, accountability, and transparency for broadcast radio advertising by instantly serving ads on radio stations across the country, thereby leading to fewer errors, lower costs, better insights, and higher revenue and cash flow. RadioSpot is integrated with advanced buying and planning tools and supports all major third-party broadcast traffic systems. Today, Jellis programmatic ad platform is deployed at more than 400 radio stations in 185 U.S. cities, reaching 60 million people weekly and serving more than four billion ad impressions annually.

Digigrams versatile VX222e stereo sound card includes balanced analog inputs and outputs with 24-bit converters, as well as digital input/output in AES/EBU or S/PDIF formats. Special features include two general-purpose inputs and two general-purpose outputs. Support for leading PC audio drivers allows this high-quality card to integrate smoothly into the solutions created by Digigram partners such as Jelli.

"We are proud to welcome Jelli as a new OEM partner because the companys innovative solutions leverage our technology in a smart and creative new way, said St phane Bert, head of technical support at Digigram. "RadioSpot offers radio stations and media outlets a very appealing alternative for buying and running ad spots, and were confident that our VX222e sound card will contribute to the quality and ongoing success of this smart platform."

More information about Digigram and the companys products is available at www.digigram.com

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