On Wednesday in Los Angeles, Spotify welcomed creators and press to a brunch celebrating the soft launch of our brand-new podcast studio, Spotify Sycamore Studios. The event offered attendees an exclusive first look at the state-of-the-art production spaces in Hollywood and a chance to connect with Spotify teams and the talent shaping the future of podcasting.
It came as Spotify announced an estimated $10 billion contributed to the podcast industry over the last five years and celebrated the first anniversary of the Spotify Partner Program by expanding its eligibility to even more creators. The festivities will culminate with the Golden Globes' first-ever Best Podcast category this Sunday.
Guests included creators Cherie Brooke Luo and Jean Luo (Tiger Sisters), Rachel Lindsay (Higher Learning), Chris Williamson (Modern Wisdom), Joe Santagato (The Basement Yard), and Morgan Absher (Two Hot Takes). As they toured the facility and its video-forward production spaces, Jordan Newman, Spotify's Head of Content Partnerships & Spotify Partner Program, was on hand to explain the vision. Video is booming, and creators need spaces designed for that momentum, he said. That's why we designed these studios with video at the center, flexibility in mind, and the kind of production environment that lets creators focus on their work and creativity.
The studio will serve as a new home for many podcasts from Spotify's The Ringer, and access will be offered by invitation to other eligible video creators in the Spotify Partner Program.
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Jordan also emphasized the importance of the studio's location: We are especially excited to be opening this space here in Los Angeles. LA continues to shape culture globally, and we believe investing here means investing directly in the creative community that drives where podcasting is headed.
The opening of Spotify Sycamore Studios is another step in our mission to provide creators with the best resources to grow their businesses and connect with fans. We can't wait to see and hear the stories that will come to life within these walls.
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On Wednesday in Los Angeles, Spotify welcomed creators and press to a brunch celebrating the soft launch of our brand-new podcast studio, Spotify Sycamore Studios. The event offered attendees an exclusive first look at the state-of-the-art production spaces in Hollywood and a chance to connect with Spotify teams and the talent shaping the future of podcasting.
