Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next generation of fans closer to the sport through original content. Now, we're excited to share that our first On Tour With video episode is out now.
Featuring 11 TikTok creators from around the world, the episode brings audiences behind the scenes of the 2025 Nitto ATP Finals in Turin. It captures courtside highlights, player stories, and all the electricity of the season's grand finale.
Spotify is a best-in-class platform with a passionate, global audience, and we're thrilled to bring ATP storytelling to life through this collaboration, said Andrew Walker, Senior Vice President of Brand and Marketing, ATP Tour. This partnership enables us to create new content experiences that resonate with fans, showcase our athletes in fresh ways, and invite new audiences into the sport.
More users than ever are pressing play on Spotify's sports video content, with viewership up 250% and overall video streams up 80% since early 2025.
Fans today want to connect with the moments and personalities that define sport, said Roman Wasenm ller, VP, Head of Podcasts at Spotify. Teaming up with the ATP is about giving fans deeper access to the stories and energy that make tennis one of the world's most compelling sports.
New episodes drop weekly throughout the 2026 season, so you can stay in the loop from the first serve to the match point. Make sure to also check out past ATP Tour episodes that spotlight tennis greats like Rafael Nadal, Jannik Sinner, Carlos Alcaraz, and Andrey Rublev.
Watch the first episode of the On Tour With series now.
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Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next generation of fans closer to the sport through original content. Now, we're excited to share that our first On Tour With video episode is out now.
