NAB 2018: Sony's Plans Highlight Cloud-Based Workflows, IP HDR will also have a presence in the new SR Live product line By Ken Kerschbaumer, Editorial Director
Friday, March 23, 2018 - 11:16 am
Print This Story
Sony's NAB 2018 plans are rounding into shape, and, more than ever, the company's exhibition efforts will highlight the ways in which its efforts around cloud-based workflows and IP redefine Sony's traditional reputation as primarily a provider of top-notch production equipment.
We've been working closely with our customers to push out the boundaries as they change their workflows and face new business challenges, says Katsunori Yamanouchi, president, Sony Electronics Professional Solutions America. Content production is one focus. The other is workflow efficiency as the media industry faces massive changes as consumers are changing their viewing behavior. And there are two key elements to the sea change that is happening: first, content is always king, and, second, our customers are transforming their operations to become more efficient.
Sony's efforts around IP will be front and center, and, according to Deon LeCointe, marketing manager, production switchers, Sony Electronics, the move to the SMPTE ST 2110 standards will be a major focus, with the company continuing to work with standards bodies on finalizing standards around features like device discovery (identifying what model or type of equipment is being connected via IP) and connection management for things like redundant failover.
Our legacy product lines are getting SMPTE 2110 built into the existing camera-control units or baseband processors, says LeCointe. And, by the end of April, the XVS production switchers will support 2110 by virtue of the availability of 40-Gbps board upgrades. Our goal is to have an upgrade from 2110 HD to 2110 4K operations and, for those who need to do 4K today, to deploy a system that is a hybrid of our own NMI standard and 2110, with 2110 handling the HD and NMI the 4K.
In parallel to our IP message, he continues, is the development of 12-Gbps SDI products. The market came to us and said that IPF is great for some facilities but SDI could play a role for a 4K production out of a flypack or a production that does not have top-tier personnel. They want to be able to just plug in the cable and be ready to go, and 12-Gbps SDI can be used for entry-level 4K productions.
The new XVS-9000 production switcher enables up to four channels of 4K 3D DME for live 4K production with a variety of video effects.
At NAB 2018, Sony's booth will offer a demonstration of the use of ST 2110 for long-distance remote production, which is increasingly of interest to sports-production teams at networks around the globe. In a recent Sony test, a production-switcher control surface was in London, and the core equipment was in New York.
The new XVS-9000 production switcher has up to 80 inputs and outputs for 4K production needs and 160 and 80, respectively, for HD demands. Up to four newly developed 4K/HD DME boards can be installed into one XVS-9000 switcher, enabling configuration of up to four channels of 4K 3D DME for live 4K production with a variety of video effects. It also inherits the functionality and operability of the current XVS series, including the well-known operation through the ICP-X7000 modular panel with OLED display. It will be available in October.
The need for 4K production is increasing across the globe, notes LeCointe. We are committed to enabling our customers to build brands and audiences through engaging content, and XVS-9000 will join a strong portfolio of solutions to meet the needs of 4K production and IP live transmission with a choice of the latest interface.
Embracing the Cloud
According to John Studdert, VP, U.S. sales and marketing, Sony Electronics, Sony's Media Solutions Division is responding to the need for more end-to-end workflows and applications and leveraging the long-lasting relationships that have been built around hardware like cameras, production switchers, and monitors. For example, wireless capabilities built into Sony cameras now allow low-resolution proxies to be streamed to the Sony Ci cloud platform and transcoded into whatever format is needed for editing and content creation. If someone wants to import a file to Avid in the DNX HD format (or to another editing system or format), the file is transcoded on the fly as it is played out of the camera and into the cloud.
There is no longer the need to wait for the shoot to be done and then transfer the hard drive back to the facility, says Studdert. That process required the drive to be handcuffed to a production assistant, flown back to the facility, then offloaded and transcoded.
Users of Ci are already asking for new features, such as the ability to automatically transcribe the content based on the low-resolution files as they come in, a move that saves time in the production chain. And enhanced integration with the Sony Navigator X media backbone provides additional synchronization between on-premises storage systems and the Ci cloud platform.
Sony is also rolling out a cloud-based service for disaster recovery of master-control operations. With the unprecedented number of natural disasters occurring in the U.S. and beyond, more and more TV stations are at risk of being knocked off-air. The master-control efforts are a result of Sony's acquisition of Crispin Automation and combine Crispin's expertise in master-control automation with Sony's Ci platform.
The cloud-based master-control system can take live streams, from ENG cameras or the production-switcher outputs, and combine them with file-based content on the Sony Ci platform, Studdert explains. We are working with three broadcast-station groups on the solution, and we are ve
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
NAB 2018: Sony's Plans Highlight Cloud-Based Workflows, IP HDR will also have a presence in the new SR Live product line By Ken Kerschbaumer, Editorial Director 
