Teletrax integrates Nielsen Twitter TV Ratings to enable Advertisers to Programmatically reach TV Audiences on Second Screens
11/05/2015
According to Accenture's Digital Video and the Connected Consumer report, 87% of consumers use a second screen during programming. Utilizing Teletrax's TV Audience Sync leveraging Nielsen Twitter TV ratings, brands and broadcasters can analyze communications on Twitter, allowing them to better understand which viewers switch between screens to engage with other viewers on social media. This trend is particularly common among Millennials, and is accelerating to all viewer types, making solutions such as Teletrax's TV Audience Sync a prerequisite for brands advertising on TV and broadcasters looking to reduce churn and increase viewer loyalty to a program.
TV Audience Sync is an extension to Teletrax's TV-synced Ads product, which enables real-time cross-screen TV-synced advertising. This Teletrax solution is used by advertisers and agencies across the Americas, Europe and APAC to amplify ad messages, improve brand exposure, and ultimately increase ROI on advertising spend. Teletrax already works with the leading DSPs, trading desks and social platforms.
Using a second screen while watching TV programs has become commonplace, opening important opportunities for advertisers to engage with key audience segments on the second screen in real-time, explained Alex Terpstra, CEO, Civolution. The data around TV audience conversations on Twitter provided by Nielsen enables advertisers to use TV Audience Sync to reach audiences with tailored messages on their second screens and engage more effectively, increasing return on investment for each digital ad impression. Utilizing demographic analysis of Twitter TV conversations combined with our automated ad platform enables brands to programmatically reach TV viewers on the second screen.
TV Audience Sync is a unique cross-screen marketing solution that enables advertisers to reach TV audiences with TV-synced advertisement delivered to second screens across mobile, desktop and social.
Consumers today share their day-to-day experiences immediately with friends and followers through social media. When it comes to television, these interactions introduce the potential for brands to amplify on-screen messages across networks of connected consumers, explained Sean Casey, President, Nielsen Social. We are excited that, with Nielsen Twitter TV Ratings informing digital buys through the TV Audience Sync platform, agencies and advertisers now will be able to maximize the effectiveness of their digital campaigns to drive earned media for brands.
Teletrax TV Synced Ads platform enables advertisers to deliver coordinated ads on viewers' mobile devices simultaneously with commercials and/or TV programs running on their televisions. The service helps advertisers to improve the efficiency of their digital buy. Teletrax already works with the leading Agency Trading Desks, Social Platforms and DSPs.
For more information: Andy Nobbs
Chief Commercial Officer, Teletrax
Tel: +44 (0)207 845 7370
andy.nobbs@civolution.com
Segolene Roche
Platform PR
Tel: +44 (0)20 7486 4900
segolene@platformpr.com
About Teletrax
Teletrax is the world's most accurate and technologically advanced real-time TV analytics and TV-synced ads solution. Using its industry-leading content identification platform and network, Teletrax identifies in real-time what's airing on TV on over 2,200 channels in more than 60 countries. It provides unique insights to content/rights holders and capabilities for cross-screen marketing campaigns, bridging the gap between tv and digital. Teletrax is a brand of Civolution, the leading provider of technology and solutions to identify, manage and monetize media content. Follow us on Twitter: @teletrax | www.civolution.com
About Civolution
Civolution is the leading provider of technology and solutions to identify, manage and monetize media content. The company offers an extensive portfolio of cutting edge digital watermarking and fingerprinting technologies and applications, which are provided by two business units:
Teletrax provides real time TV analytics and synchronized advertisements, servicing the broadcast and digital media industry.
NexGuard is the world leader in forensic watermarking, providing solutions for forensic marking of media assets in pre-release, digital cinema, pay TV and OTT streaming.
LINK: | http://www.civolution.com/2015/05/11/teletrax-integrates-nielsen-twitt... |
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