
New York, May 11, 2015 - Teletrax Inc, a Civolution company and the leading provider of real time TV analytics and TV synchronized ads, today announced that it has launched its new TV Audience Sync product, with capabilities to reach specific audience segments powered by Nielsen Twitter TV Ratings. Teletrax's TV Audience Sync is a unique cross-screen marketing solution that enables advertisers to reach TV audiences with TV-synced advertisements delivered to second screens across mobile, desktop and social. Nielsen Twitter TV Ratings provide granular insight into the age and gender of audiences engaging with TV through Twitter for every program aired on over 250 US television networks. TV Audience Sync couples the richness of Nielsen Twitter TV Ratings with real-time execution on the Teletrax TV-synced ads platform.
According to Accenture's Digital Video and the Connected Consumer report, 87% of consumers use a second screen during programming. Utilizing Teletrax's TV Audience Sync leveraging Nielsen Twitter TV ratings, brands and broadcasters can analyze communications on Twitter, allowing them to better understand which viewers switch between screens to engage with other viewers on social media. This trend is particularly common among Millennials, and is accelerating to all viewer types, making solutions such as Teletrax's TV Audience Sync a prerequisite for brands advertising on TV and broadcasters looking to reduce churn and increase viewer loyalty to a program.
TV Audience Sync is an extension to Teletrax's TV-synced Ads product, which enables real-time cross-screen TV-synced advertising. This Teletrax solution is used by advertisers and agencies across the Americas, Europe and APAC to amplify ad messages, improve brand exposure, and ultimately increase ROI on advertising spend. Teletrax already works with the leading DSPs, trading desks and social platforms.
Using a second screen while watching TV programs has become commonplace, opening important opportunities for advertisers to engage with key audience segments on the second screen in real-time, explained Alex Terpstra, CEO, Civolution. The data around TV audience conversations on Twitter provided by Nielsen enables advertisers to use TV Audience Sync to reach audiences with tailored messages on their second screens and engage more effectively, increasing return on investment for each digital ad impression. Utilizing demographic analysis of Twitter TV conversations combined with our automated ad platform enables brands to programmatically reach TV viewers on the second screen.
TV Audience Sync is a unique cross-screen marketing solution that enables advertisers to reach TV audiences with TV-synced advertisement delivered to second screens across mobile, desktop and social.
Consumers today share their day-to-day experiences immediately with friends and followers through social media. When it comes to television, these interactions introduce the potential for brands to amplify on-screen messages across networks of connected consumers, explained Sean Casey, President, Nielsen Social. We are excited that, with Nielsen Twitter TV Ratings informing digital buys through the TV Audience Sync platform, agencies and advertisers now will be able to maximize the effectiveness of their digital campaigns to drive earned media for brands.
Teletrax TV Synced Ads platform enables advertisers to deliver coordinated ads on viewers' mobile devices simultaneously with commercials and/or TV programs running on their televisions. The service helps advertisers to improve the efficiency of their digital buy. Teletrax already works with the leading Agency Trading Desks, Social Platforms and DSPs.
For more information: Andy Nobbs
Chief Commercial Officer, Teletrax
Tel: +44 (0)207 845 7370
andy.nobbs@civolution.com
Segolene Roche
Platform PR
Tel: +44 (0)20 7486 4900
segolene@platformpr.com
About Teletrax
Teletrax is the world's most accurate and technologically advanced real-time TV analytics and TV-synced ads solution. Using its industry-leading content identification platform and network, Teletrax identifies in real-time what's airing on TV on over 2,200 channels in more than 60 countries. It provides unique insights to content/rights holders and capabilities for cross-screen marketing campaigns, bridging the gap between tv and digital. Teletrax is a brand of Civolution, the leading provider of technology and solutions to identify, manage and monetize media content. Follow us on Twitter: @teletrax | www.civolution.com
About Civolution
Civolution is the leading provider of technology and solutions to identify, manage and monetize media content. The company offers an extensive portfolio of cutting edge digital watermarking and fingerprinting technologies and applications, which are provided by two business units:
Teletrax provides real time TV analytics and synchronized advertisements, servicing the broadcast and digital media industry.
NexGuard is the world leader in forensic watermarking, providing solutions for forensic marking of media assets in pre-release, digital cinema, pay TV and OTT streaming.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
17/08/2025
Mavis Camera, the fully-featured camera app for iPhone, now supports Atomos Ninja Phone, allowing content creators to connect professional cameras and lenses vi...
17/08/2025
TV Skyline, one of Germany's leading broadcast providers, supports a wide range of high-profile productions across Europe and beyond. From Bundesliga and Ch...
17/08/2025
Beamr Imaging Ltd. (NASDAQ: BMR), a leader in video optimization technology and solutions, will unveil its latest innovation Live 4K Super Resolution with vid...
17/08/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced its collaboration with DAZN, the world's leading spo...
17/08/2025
Grass Valley, the media and entertainment industry's leading technology innovator, today announced that Sky Network Television, New Zealand's largest pa...
17/08/2025
Cinegy, the premier provider of software-defined television technology, today announced a strategic partnership with ROCKET, a Toronto-based integrated solution...
17/08/2025
IABM will deliver its most comprehensive IBC program to date, with the new IABM Hub serving as the venue for an expanded range of activities designed to connect...
17/08/2025
Keepit, the only vendor-independent cloud dedicated to SaaS data protection, today announced it has successfully achieved its SOC 2 Type 1 attestation report. T...
17/08/2025
Combining scalability and robust disaster recovery while reducing its onsite footprint, NEP UK has streamlined its English Football League (EFL) coverage for Sk...
17/08/2025
Operative, a preferred advertising management solution for the world's leading media companies and Oracle partner, today announced that AOS, an intelligent ...
17/08/2025
MediaKind today announced that its elastic, cloud-native streaming platform, MK.IO, supported the seamless, high-quality streaming of the FIFA Club World Cup 20...
17/08/2025
Bitmovin, the leading provider of video streaming solutions, today announced the release of Bitmovin React Native SDK v1.0 for the Bitmovin Player. This major u...
17/08/2025
Mark Roberts Motion Control (MRMC), a Nikon Company, a global leader in robotic camera systems, today announces the release of the Cinebot Nano, a revolutionary...
16/08/2025
BALTIMORE Sinclair has announced that its free, over-the-air multicast networks Charge, Comet, Roar, and The Nest have concluded a series of national distributi...
16/08/2025
BOSTON EditShare will unveil its latest Ultimate EFS Nodes, optimized for high-performance media workflows at any scale, during IBC2025, Sept. 12-15, at the RAI...
16/08/2025
WASHINGTON PBS has informed public stations that it plans to cut its budget by about 21% as part of an effort to deal with the elimination of Federal funding an...
16/08/2025
ATLANTA Gray Media has named Bob Kroeger chief technology officer for the company, effective immediately. Bob has served as chief information officer for both G...
15/08/2025
On an otherwise ordinary Wednesday afternoon at one of New York City's most iconic museums, Spotify treated visitors to an extraordinary surprise. As patron...
15/08/2025
At 12:12 AM on August 12, Times Square lit up with something new: a bright-orang...
15/08/2025
Introduction Most engineers understand how to impedance match an antenna to 50 ohms. But what actually makes an antenna radiate? And why do some antennas radiat...
15/08/2025
Siretta was proud to support our new Japanese distribution partner, Midoriya Electric, at COMNEXT Japan.
Together, we showcased the SNYPER-5G, our advanced cel...
15/08/2025
Link ping, Sweden, September 9, 2024 - Agama, the specialist in video observability & analytics for service quality and customer experience, announced today th...
15/08/2025
Amsterdam, Netherlands, September 10th, 2024 - Agama, the specialist in video ob...
15/08/2025
Amsterdam, Netherlands, September 13, 2024 - Agama, the specialist in video observability & analytics for service quality and customer experience, today announc...
15/08/2025
Link ping, Sweden, October 08, 2024 - Agama, the specialist in video observability & analytics for service quality and customer experience, today announced that...
15/08/2025
Link ping, Sweden, April 24, 2025 - a specialist in video observability & analytics for service quality and customer experience, today announced that Hrvatski T...
15/08/2025
Link ping, Sweden, May 14, 2025 - Agama, a specialist in video observability & analytics for service quality and customer experience, today announced that Polis...
15/08/2025
Arlen Borrego Miranda Awarded 2025 Prodigy Scholarship by Latin Grammy Cultural ...
15/08/2025
WASHINGTON The pay TV and telco industry-backed American Television Alliance told staffers at the Federal Communications Commission's Media Bureau that the ...
15/08/2025
PHILADELPHIA and SUWANEE, Ga. Hisense and Xumo, the streaming joint venture between Comcast and Charter Communications, have announced the launch of Hisense Cha...
15/08/2025
SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched the Cinebot Nano, a motion control robot designed to make professional-grade camera movement more a...
15/08/2025
15 Aug 2025
KYIV Ticker Goes Live on Nasdaq as Kyivstar Group Commences Trading Landmark listing makes Kyivstar the first and only publicly listed pure-play ...
15/08/2025
Upgrade and Save - Now Through August 31st!
Enjoy 20% or more off all Ivory 3 and Ivory II Upgrades for a limited time.
If you've been considering unlocki...
15/08/2025
Back to All News
Netflix Celebrates Mexican Cinema Day by Announcing the Produc...
15/08/2025
Of around 7,000 languages in the world, a tiny fraction are supported by AI lang...
14/08/2025
(L-R) Clay Pateneaude, Tabatha Zimiga, Porshia Zimiga, director Kate Beecroft, Leanna Shumpert, Jesse Thorson, and Jennifer Ehle attend the premiere of East o...
14/08/2025
Colombia siempre ha sido potencia en innovaci n musical! Desde la revoluci n del reggaet n en Medell n, pasando por las escenas indie y rockeras en Bogot , y el...
14/08/2025
Colombia has long been a powerhouse of musical innovation. From Medell n's reggaet n revolution to Bogot 's indie and rock scenes and Cali's salsa l...
14/08/2025
As the mercury rises and the days stretch long, Spotify has been turning up the vibrant sounds of South America, Central America, and the Caribbean with our Ver...
14/08/2025
Statement on the passing of David Stratton
14 August, 2025
Insights & articles
Statement by SBS Managing Director, James Taylor
SBS is deeply saddened by...
14/08/2025
The best project was the Olympic Games ever since I was young, I have been passionate about sport and to have the opportunity to be in the Stade de France for ...
14/08/2025
MONTREAL Grass Valley today announced that Sky Network Television, New Zealand's largest pay-TV provider, has chosen Grass Valley' AMPP to overhaul its ...
14/08/2025
MIAMI Telemundo today debuts Telemundo Deportes Ahora, a 24/7 Spanish-language sports FAST channel, on Peacock, Xumo Play, the NBC News FAST hub and Telemundo.c...
14/08/2025
DENVER, Colo. Sports entertainment platform DAZN relied on the MediaKind MK.IO elastic, cloud-native streaming platform to support high-quality streaming of the...
14/08/2025
WASHINGTON The pay-TV and telco industry-backed American Television Alliance told staffers at the Federal Communications Commission's Media Bureau that the ...
14/08/2025
Kevin Trueblood, current vice president of the Society of Broadcast Engineers has been elected president of the national board for the association for broadcast...
14/08/2025
Performing arts venues have become a destination for memorable entertainment experiences. Technological advancements have helped elevate the in-venue experience...
14/08/2025
The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), and the Video Services Forum (VSF) today announced the full IP Showcase ...