Glanbia renews sponsorship of RT One & RT Wer

Glanbia renews sponsorship of RT One & RT 2 Weather

11/03/2015: RT announced today the continued sponsorship of its television weather bulletins by Glanbia Consumer Foods for a further two years.

With one million people tuning in to the weather on RT 's television services daily*, the sponsorship includes a suite of Avonmore stings around all television forecasts with over 50 bulletins broadcast per week on RT One, RT One +1 and RT 2.

Members of RT 's weather team (Audrey McGrath, Gerry Murphy and Siobh n Ryan) joined Colin Gordon, CEO Glanbia Consumer Foods Ireland, and Eoin Doyle, Director of Marketing, Glanbia Consumer Foods Ireland, at the announcement today (Wednesday 11th March), along with Willie O'Reilly, Group Commercial Director, RT , Geraldine O'Leary, Commercial Director, RT Television, and Gerry McGuinness, Sponsorship Manager, RT Television.

Glanbia CEO, Colin Gordon said today: Since 2006 Avonmore, Ireland's favourite brand, has had an association with Ireland s most watched television weather forecasts on RT and we are delighted to continue our support for another two years. Weather is important to Irish people and is a daily talking point. Avonmore is Ireland's most bought brand with 82% of Irish households buying the brand an average of 29 times per annum and we believe that this sponsorship is a perfect fit with the huge numbers of captive viewers watching RT 's television weather forecasts. The association with the weather bulletins highlights ties with our farming heritage and provenance, and how we take the best from nature to create a range of fresh nutritious Avonmore products for Irish families.

Willie O'Reilly, Group Commericial Director, RT , commented that: RT is delighted that Avonmore is continuing the successful partnership around RT 's television weather service. The sponsorship affords unique coverage to one of Ireland's leading brands and the renewal is a vote of confidence in the strength and depth of RT 's audience delivery. RT s weather offers an enduring topic of conversation as well as a key public service. On air, it is one of Ireland's prime television sponsorship opportunities.

*Source: TAM Ireland Ltd/ Nielsen TAM, 1m Reach, Consolidated data, Nat, Inds 4+

LINK:	http://www.rte.ie/about/en/press-office/press-releases/2015/0311/68634...
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