
IP Production Forum: Virtualized, SaaS-Based Operations Come Into Focus Agility, reliability, flexibility are the goals of computer/cloud-based workflows By Ken Kerschbaumer, Editorial Director
Friday, May 11, 2018 - 1:07 pm
Print This Story
Story Highlights
Virtualized production, the ability to have a computer with multiple cores handling multiple production processes coupled with cloud services, was the focus of a panel discussion at the 2018 SVG IP Production Forum May 9 in New York City.
Mark Hilton, VP, live production products, Grass Valley, said that the goals of virtualization and SaaS (software as a service) are similar to those of the move to IP: adding agility and flexibility to a production. Depending on the application, he said, the need is greater or less. And, while a switcher control panel will still be there, a lot of the processing behind it will be virtualized.
From left: GHO Group's Gary Olson, Google Cloud's Saurabh Gupta, Grass Valley's Mark Hilton, Aperi's Joop Janssen, NHL's Grant Nodine, NewTek's Chris Burgos, and Aspera's Jonathan Solomon
Saurabh Gupta, customer engineer, Google Cloud, noted that one of the benefits of a virtualized environment is that reliability is improved because software-based cloud systems are designed to fail but remain running.
It's how you get to five or six nines of reliability, he said. The same thing applies to networking and storage, and it has changed how the media supply chain is handled.
Grant Nodine, SVP, technology, NHL, provided an example of a possible workflow that exemplifies the virtualized future: cameras with 8K resolution are installed in arenas, and cropped regions of the 8K signal are available to the production team. Like many possible workflows, his envisioned workflow is yet another example of one technology, 8K, waiting for the birth of another (8K codecs, processing, and workflows) to enable it. And that is where virtualization could play a key role in turning vision into reality.
Generally speaking, he explained, down the line, all signal handling will be in a virtualized piece of hardware and not in a stack of equipment frames with card-based solutions.
Hilton expanded on Nodine's workflow, adding that virtualized image processing will allow uncompressed live signals to be used for the core production while compressed versions of the images are made available to an editing team, which would then create an EDL that would access uncompressed images in the cloud for final full-resolution rendering.
Latency is important in live sports, he added, and the quality needed for making edit decisions is not the same as you need for final distribution.
Saurabh Gupta, customer engineer, Google Cloud, pointed out that bandwidth is a solvable problem, especially once fiber becomes the backbone.
You can capture, store, and have real-time mixing and matching of however many streams you want, he said. The bottlenecks of today will dissipate. You can have virtualized infrastructures in all of the production trucks, and they can always have the most current version of software: it will update just like the way you update software on your phone.
Aperi CEO Joop Janssen, noting that the technology is here today, said the key issue is to minimize latency so that a production-team member - whether onsite, at the broadcast center, or at a data center - has the low-latency performance and ability to spin up all the required functions.
We are at a fantastic point in time where we have virtualized low-latency production functions and have created a server with low-latency computes that are directly attached to an IP network, he said. So you can distribute those computes over your network wherever and whenever you need them. And the hardware is basically at COTS price. So that is not where the big investment is. Instead, the investment and added value are in the software and how you deploy them. If you create a SaaS model with floating licenses, you can completely optimize your production and cost on a game-by-game basis.
Control of Computing Power Helps Control Costs
Currently, there are costs associated with the bandwidth and connectivity for such functions, but the benefits of increased control over the computing power across a production enterprise are a net positive.
Chris Burgos, territory manager and workflow specialist, NewTek, added that, ultimately, the move to a virtualized environment will allow sports-production companies to make the most of a small budget.
There are costs in deploying a control room or just moving gear and trucks and power consumption, he pointed out. Virtualization will make it easier because you won't have to build out a new room, and you can cover all kinds of sports because you just spin up more virtual machines and software solutions.
NHL's Grant Nodine (left) and NewTek's Chris Burgos
IP standards and software-based technology, such as NewTek's NDI, are half the battle in the move to virtualization. Burgos suggested that, for practical purposes, virtualization for a sports production today will be limited to onsite operations because latency and other issues limit the opportunities of cloud-based operations. But the short story is that it is possible today and practical to start the move towards the cloud.
Jonathan Solomon, strategic initiative engineer, FASPStream, Aspera (an IBM Company), observed that the biggest challenge in making the move to a virtualized world is people.
People don't like change, he pointed out. Some people want to walk in and see their playout server. They don't want to be told it's one of these cards in a Cisco array. That's the biggest problem with virtualization, and it leads to the biggest problem with SaaS.
Janssen added that the change challenge i
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...