Mediagenix Helps Broadcasters Prepare for Brazil DTV Futu...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase how media companies can prepare for Brazils transition to DTV (TV 3.0) at SET Expo 2026 (stand 15B). The rollout of DTV (TV 3.0) represents one of the industrys most ambitious broadcast modernization initiatives, bringing together the scale, reach, and reliability of traditional television with the personalization, interactivity, and data-driven experiences audiences expect. As media companies embrace this new operating model, the ability to seamlessly manage content, metadata, scheduling, and viewer experiences across every distribution channel will become a critical competitive advantage.

The Mediagenix platform provides the operational foundation that unifies content metadata, scheduling, and personalization for interactive DTV (TV 3.0) services, allowing broadcasters to deliver richer viewer experiences through simplified, shared data workflows.

Brazil is helping define what the next generation of television looks like, said Eric Carson, General Manager, Americas, Mediagenix. DTV (TV 3.0) is much more than a new standard; it gives broadcasters the flexibility to manage live events, pre-programmed content and interactive services together. Mediagenix is the platform that powers the business of modern television, enabling broadcasters to launch new offerings faster, deliver interactive experiences, engage their audience with personalized content, and create new revenue opportunities, all while simplifying content operations.

At SET Expo, Mediagenix will demonstrate how its platform helps simplify programming operations while creating new opportunities for audience engagement and monetization. A centralized content catalog and unified metadata and rights management eliminate duplicate processes and reduce manual effort across every distribution channel. Intelligent scheduling automates programming using business rules, semantic metadata, and audience performance insights, while AI-powered curation creates personalized content experiences through semantic content understanding, intelligent discovery, and contextual personalization.

Visitors to SET Expo can meet with the Mediagenix team at stand 15B. To schedule a meeting with the Mediagenix team, visit https://go.mediagenix.tv/set-expo-2026

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