Hula Post Production Teams with Editor Craig Alpert for Universal Pictures and Gold Circle Entertainment s Pitch Perfect

Hula Post Production provided editorial systems and support to editor Craig Alpert and his crew for Pitch Perfect 2, the blockbuster new musical comedy from Universal Pictures, currently in theaters. Hula set up Avid workflows in Baton Rouge, Louisiana, where the movie was shot, and in Los Angeles where post production was completed.

Alpert says that he was excited to work on the film, the follow-up to the 2012 box-office hit, both because it represented a change of pace from his previous assignments, which include such hit comedies as Pineapple Express, Knocked Up and Borat, and because of the opportunity to work with actress/producer Elizabeth Banks.

It's a different kind of comedy with great musical performances, notes Alpert, who previously worked with Hula on Ride Along, The Campaign and Yes Man. I loved Pitch Perfect and the new film features bigger performances and more songs. It takes everything to the next level.

In Baton Rouge, Hula Post Production set up an editorial workflow consisting of three Avid workstations, a software-only assist system and shared storage. Alpert and his crew began cutting as soon as shooting commenced. I showed Elizabeth what I cut at the end of each week, he recalls. That helped her in terms of knowing what more she needed to get. By the time production wrapped, she had already seen 85 percent of the movie.

The film features numerous dynamic musical performances, including a show-stopping riff off competition where several a cappella groups improvise on a theme.

My first cut of the scene ran 15 minutes, Alpert says. There was a lot of great improvising by the actors, and it was a struggle to see what we could take out. In the end, it evolved into something wonderful. It's the highlight of the second act.

After production wrapped, Alpert returned to Southern California to complete the film. Hula assisted in locating editorial office space near the Universal lot and had an identical editorial workflow in place up by the time Alpert and his crew arrived. The director was thrilled with the location, notes Alpert. It was right where she wanted to be.

Alpert worked closely with Banks over 20 weeks of post production as the film took its final form. Elizabeth was there almost every day, he says. She's a great leader, very smart. She has an amazing sense of humor and knows exactly what she wants.

Pitch Perfect 2 is currently in theaters.

About Hula Post Production

For nearly 20 years, Hula Post has provided exceptional equipment rental services to the post production and broadcast communities. With offices in Burbank and West Los Angeles, we are the industry leader in customized workflow solutions. We offer a large inventory of editorial and finishing systems, storage solutions, and support gear, and we back it up with the most experienced and knowledgeable support team in the industry. Whether you need a single system or a complex, customized workflow to take you from production through post, we can provide you with the tools to meet your technical requirements, budget and production schedule.

For more information, visit http://hulapost.com.

http://hulapost.com

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