Highlights: CMAG will represent and support Farncombe projects in Latin America
London and S o Paulo, 19 April 2013 Farncombe, the leading European consultancy specialised in video, has developed a strategic alliance with CMAG, a Brazilian marketing consulting firm, to strengthen its presence in the region.
With this agreement, the companies will work together to develop strategies for pay-TV operators and broadcasters in Latin America, including IPTV and over-the-top services, transition from analogue to digital TV, and anti-piracy services.
We have conducted projects with leading operators in Latin America including Brazil over the last two years, but we believe there are many more opportunities to further our reach and apply our experience in the country, said Adriana Menezes Whiteley, Farncombe managing partner. CMAG brings us local presence as well as experience in marketing strategy projects in the local broadband and pay-TV markets. This fits well with our focus on strategy and implementation projects for new digital TV and over-the-top video services.
Celso Andrade, CMAG's CEO, said, We are very excited to partner with Farncombe and enhance our portfolio of offerings for pay-TV operators and the media industry. We believe that this agreement will also result in opportunities to leverage our market research and competitive intelligence capabilities to help Farncombe with its European clients.
About Farncombe
Farncombe is a European consultancy specialising in video services, providing world-class strategic advice and implementation services to clients across the terrestrial TV, pay TV and online video and entertainment value chains. Farncombe works with 8 of the ten largest pay TV groups in Europe, helping them launch new services focusing on the new commercial opportunities in multi-platform, multi-screen and hybrid IPTV delivery.
Founded in 1991, the company now has offices in the UK, France and Germany, and is recognised as an innovator driving the industry forward and the go-to' source for independent and authoritative strategic counsel.
Farncombe's client roster includes: Broadcom, BSkyB, BT, Harmonic, Kabel BW, NAGRA, NDS, Ofcom, UPC, Virgin Media and YouView. For further information, visit www.farncombe.com.
Farncombe
Strategy & Technology Consultants
Tel: +44 1256 844161
E-mail Farncombe
About CMAG
CMAG is the leader in Competitive Intelligence in the Brazilian Telecoms and pay-TV markets. It specialises in projects on market research, strategic planning and quality of service.
In ten years of operation CMAG has developed projects for all large Brazilian players, supporting the launch of new products and services, entry in new markets and commercial due-diligences.
Media Enquries: Rachel Postlethwaite, +44 7949 883636, Rachel@rp-pr.co.uk
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Highlights: CMAG will represent and support Farncombe projects in Latin America
