MLB and Intel Ink Three-Year Deal To Deliver Live, VOD VR Content posted: 06/06/2017
How Intel Is Using VR to Try to Change Sports Viewing Now And Into the Future
The tech giant has grand ambitions, and thinks that fully immersive live sports is the key to giving fans what they want - Content will be available for free via the Intel True VR app during 2017 MLB Regular season, beginning June 6.
There are hundreds of millions, if not billions, of passionate sports fans around the world. And yet, according to Intel, no more than 1% of those people will ever get to see their favorite team in person. That massive experience gap is at the center of Intel's ambitious live-sports virtual reality efforts, a series of initiatives that over the next couple of years should solidify the company's as if you're there philosophy about sports. In the short term, those efforts will focus on single-user, individual experiences. But over time, Intel plans on making it possible for fans to be right in the middle of their favorite team's action, create personalized 3D highlights, and share them with friends.
The Intel True VR Game of the Week enables MLB fans to personalize their virtual-reality experience with multiple camera angles, postgame highlights, on-demand content and statistics. Viewers use a Samsung Gear VR headset
Intel has agreed to a three-year deal with Major League Baseball to bring virtual-reality experiences to baseball fans with Intel True VR. Starting June 6, Intel will live-stream one weekly, out-of-market game every Tuesday via the Intel True VR app, in addition to featuring postgame highlights and on-demand replays of each game.
A look at the stereoscopic cameras Intel is using to capture Major League Baseball games during weekly live VR broadcasts beginning this week and continuing through the next three seasons
Fans watching the games-via Intel's True VR app on Samsung's Gear VR headset-will be able to choose from multiple camera angles around a stadium, each of which will give them a wide, immersive view of the action. The live Intel True VR Game of the Week will deploy an array of 4K-resolution cameras and offer users the ability to control their vantage point by selecting from up to four camera angles per game or a produced VR broadcast experience. Fans will also have access to up-to-the-moment player and team statistics throughout the game, including pitcher and batter data, and will hear exclusive in-app commentary.
Fans will be able to access the Intel True VR experience for the following games in June 2017:
Cleveland Indians vs. Colorado Rockies on June 6 at 8:40 p.m. ET/5:40 p.m. PT
Kansas City Royals vs. San Francisco Giants on June 13 at 10:15 p.m. ET/7:15 p.m. PT
Detroit Tigers vs. Seattle Mariners on June 20 at 10:10 p.m. ET/7:10 p.m. PT
St. Louis Cardinals vs. Arizona Diamondbacks on June 27 at 9:40 p.m. ET/6:40 p.m. PT
While analysts have predicted that virtual reality will be a $38 billion industry by 2026, it's not yet a mainstream technology. Companies like Samsung have sold millions of VR headsets, but data suggests few people are using them regularly. Intel is not certain that VR will succeed as a mainstream technology. Still, Major League Baseball wants to be part of shaping what VR could become.
The Intel announcement marks the league's latest foray into VR: MLBAM announced last month that it will launch an At-Bat virtual-reality app for Google Daydream (which debuted June 1). With At Bat VR, users can consume live games - and many of the data-filled features MLB.com fans have come to expect - in a new way. The app offers a fully immersive, 360-degree environment in which users can access a 3D strike zone, historical and real-time Statcast-powered data, and interactive information like scores, stats, and standings. An MLB.TV subscription also unlocks premium video options, including live-streaming games and full archived games with DVR functionality.
The Santa Clara, California, tech giant is, of course, best known as a chip maker. But its portfolio goes far beyond powering computers and other devices. Recently, it decided to be a leader in VR, acquiring two companies that it hopes will solidify that position. First, it bought Voke, a developer of the VR cameras and technology that's now at the heart of the Major League Baseball project. It also purchased Replay Technology, which has built a system for panoramic, 360-degree capture and playback of sports highlights.
It is clear that Intel sees VR as a nascent technology, something that shows early promise for transforming a sports viewing experience that Intel says hasn't fundamentally changed in 75 years, but will eventually be much more-a way to step into the action, being able to see plays in 360 degrees almost as if from the perspective of, say, Tom Brady.
Each stadium that Intel's FreeD technology is installed at has a server room where the tech giant operates a single server connected via fiber for each camera
In the short term, those views are going to be curated by Intel, its league partners, and broadcasters. But over time, the company hopes, it will be able to let fans personalize how they see the most important plays by their favorite teams, and eventually, even be able to walk around inside live action.
To be sure, the latter goal isn't coming to a VR headset near you anytime soon. That's going to take at least two years, if not more, Intel says. It's coming, though, and when it does, fans should be able to experience sports in the way we've all wanted to our whole lives-being on the field, in the huddle, able to see how everyone's moving, and following the ball as it moves. All without having to take a hit from 300-pound linebackers or 7-foot-tall centers, or having to actually try to hit a 95-mile-per-hour fastba
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
30/04/2024
LOUISVILLE, Ky. In another sign that broadcasters are finally using NextGen TV broadcasts to offer viewers new features instead of simply simulcasting existing ...
30/04/2024
OKLAHOMA CITY The Oklahoma Journalism Hall of Fame will induct Blaise Labbe, a group news director for Sinclair Broadcast Group, May 2 at the 54th Anniversary I...
30/04/2024
ATLANTA and ENGLEWOOD, Colo. Cox Media Group and Dish have ended a dispute over retransmission fees that lasted nearly a year and a half with a new multi-year ...
30/04/2024
Video transport solution provider LTN has announced that it is working with TelevisaUnivision to help the Spanish-language media giant migrate to IP-based video...
30/04/2024
ALAMEDA, Calif. Clear-Com has released details about how it played a pivotal role in the seamless coverage of the recent solar eclipse on April 8, 2024 by NBC K...
30/04/2024
CINCINNATI The E.W. Scripps Company is adding Seth Walters to its sales leadership team as head of CTV sales, effective April 29....
30/04/2024
The force was strong at the Durham Bulls Athletic Park on Saturday night, April 27, 2024, as the night netted the ballpark's first official sellout crowd of...
30/04/2024
Revry, a network celebrating queer culture. said its second annual NewFront presentation will be a cabaret-type spectacle showcasing the spirit of the LGBTQ+ co...
30/04/2024
Family Entertainment Television (FETV) said that the Western series The Life and Legend of Wyatt Earp will be joining the network's afternoon lineup startin...
30/04/2024
Bob Bakish, president and CEO of Paramount Global, will depart the company as Paramount explores a merger, according to numerous published reports. The reports ...
30/04/2024
Facebook
Twitter
LinkedIn
Order intake: 5.0 billion, up 47% ( 46% on an organic basis1 )
Sales: 4.4 billion, up 9.8% ( 7.9% on an organic basis)
All f...
29/04/2024
(L-R) Mark Gatiss and Polly Walker on set
Monday 29 April 2024 Further casting is now confirmed for Bookish (6x70), a brand-new drama created by Emmy Award-wi...
29/04/2024
A groundbreaking initiative offering training and mentoring to 30 women journali...
29/04/2024
Even though we've been doing this for over 40 years, a spark of excitement r...
29/04/2024
L3Harris is delivering manpack radios to U.S. Army CH-47 Chinooks as part of the Air-to-Ground Networking Radio program, providing seamless, resilient communica...
29/04/2024
He writes in Defense One: Despite the near-universal acknowledgement throughout the U.S. government and defense industrial base of the criticality of resilient ...
29/04/2024
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/04/2024
Codemill aims to revolutionize media workflow efficiency at this years NAB Show by introducing Just-In-Time (JIT) playback technology in Accurate.Video Validate...
29/04/2024
April 29, 2024
-- TF1 Chooses Broadpeak to Power Targeted Advertising for New...
29/04/2024
LOS ANGELES Allen Media Group (AMG) has partnered with LG Electronics to bring 223 Local Now FAST channels to LG's free streaming service, LG Channels, avai...
29/04/2024
OTTAWA Ross Video has announced the introduction of Raiden, a data-driven weather graphics software that combines data gathering, processing, and visualization ...
29/04/2024
Panalux, a leading rental provider of lighting and power solutions for the motion-picture industry and part of Panavision's end-to-end service offerings for...
29/04/2024
Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that it has received a patent on its technology for dynamic autho...
29/04/2024
SDVI, the leading platform provider for cloud-native media supply chains, today announced that Rally Access Workstation, a fully managed solution for editing in...
29/04/2024
Premier Sports, a premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality remote commenta...
29/04/2024
Glookast has chosen Jigsaw24 Media as the only UK channel partner to represent their portfolio of ingest and workflow optimisation products. The agreement, sign...
29/04/2024
Clear-Com played a pivotal role in the seamless coverage of the recent solar eclipse on April 8, 2024. Leveraging its cutting-edge Eclipse HX Digital Matrix i...
29/04/2024
PlayBox Neo will promote its complete range of television channel management, graphic branding and playout solutions to EMEA region media content owners and bro...
29/04/2024
Lingo, RuPaul's word-twisting game show, returns for season two on CBS Friday, May 24. Two episodes air that night, and stream on Paramount Plus, too....
29/04/2024
ESPN and Amazon Prime Video are reportedly close to scoring television rights to the National Basketball Association, according to published reports....
29/04/2024
Judge Judy and Hot Bench, CBS Media Ventures' genre-leading court shows, have been renewed through the 2025-26 TV season in more than 95% of the country, Gr...
29/04/2024
Premier Sports, an Irish-based premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality re...
29/04/2024
The awards celebrate the craft of behind-the-scenes TV talent and the best programmes of 2023
By Matthew Corrigan
Published: April 29, 2024
The awards cel...
29/04/2024
The team at Milk had to create and deliver the VFX and environment work for the royal residences featured in the drama from scratch
By Jenny Priestley
Publis...
29/04/2024
CEO Bob Bakish is expected to leave the company as early as today, with a new leadership committee likely to run the company on an interim basis
By Jenny Pries...
29/04/2024
Albena Ivanova, director, media and entertainment and strategic products at CHAOS talks to TVBEurope about her route into the industry
By TVBEurope Staff
Pub...
29/04/2024
The acquisition gives Grand Technix the opportunity to expand its footprint in the audio visual and broadcast technology sectors
By Jenny Priestley
Published...
29/04/2024
29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light
First Light
Principal Photography is underway on Firs...
29/04/2024
Capitol Broadcasting recently became the inaugural company honored with inductio...
29/04/2024
Tonight on House of Zwide: Zanele tells a surprised Zola that Faith fully suppor...
29/04/2024
Tonight on Scandal: A line is crossed and a mother starts to lose focusDon't miss Friday, 26 April's riveting episode of South African soapie Scandal! o...
29/04/2024
Tonight on Skeem Saam: Evelyn puts measures in place to protect her sonDon't miss Monday, 29 April's riveting episode of South African soapie Skeem Saam...
29/04/2024
April 29th, 2024 UNINTERRUPTED AND TRIBECA ENTERPRISES PARTNER FOR SECOND-ANNUA...
29/04/2024
Rebrand and refresh: SailGP talks bringing its graphics operations inhouse for a...
29/04/2024
Reflecting on a Storied Career: Sean McManus Looks Back While Keeping an Eye on ...
29/04/2024
Drones Take Flight Inside MSG: How Sky Candy Studios is Upping the Excitement fo...
29/04/2024
Back to All News
Netflix Announces a Diverse Lineup of Polish Titles to Debut i...
MLB and Intel Ink Three-Year Deal To Deliver Live, VOD VR Content posted: 06/06/2017 
