The one thing that is constant in this market is change. Literally nothing stands still which is why our space is an exciting one to be in right now. Recognizing this, we decided to return to ANGA COM with a stand presence given the activity we were seeing in the local market.
And we were not disappointed! The level of energy, enthusiasm and optimism across the three days was fantastic. While always great to reconnect with colleagues and customers who are all responding to different audience demands, the themes being addressed at ANGA COM this year supported a cautious optimism as business transformation projects start to address the fragmentation of the content market.
Access to Great Content
One of the key themes arising from our discussions at ANGA COM was how to help consumers continue to get access to the content they love. With the launch of multiple D2C services and the removal of content from some content owners' slates, consumers have tried to build their own bespoke entertainment packages. However, many of them have learnt that the total price of an aggregated set of individual subscriptions costs more than the original subscription they had with their pay-TV provider. Plus, they also must remember what content is where and then need to navigate multiple UX frameworks, all of which are presented and powered slightly differently.
All this effort to watch great content. Easy, it is not!
We were delighted to announce at ANGA COM our involvement with Tele Columbus' new P UR service that seeks to address these challenges directly. Focused on making access to content as frictionless as possible so that consumers can get back to enjoying content rather than dreading the search to find it, the new service features a number of under the hood' technologies to deliver a first-class customer experience. Powered by the NAGRA OpenTV Video Platform and with security provided by the NAGRA Active Streaming Protection framework, the service is a best-in-class hybrid video platform designed to drive revenue and an exceptional user experience. Talking of which, the UX for P UR was provided by partner 3SS and based on their 3Ready product framework. Fully integrated with our OpenTV Video Platform, together with XRoadMedia for AI-based personalization and Simply.TV for metadata, the overall solution delivers all the hybrid features underpinned by a strong focus on QoE that you would expect from a leader in today's market.
Behavioural-based Analysis
We had many conversations about customer engagement and how it can drive loyalty. Add to this the masses of data captured by apps, back-ends and networks designed to give us the perfect insight into the consumer, and you would think interactions with subscribers must be a breeze.
Not exactly.
The problem is that with such a sea of data, it's very hard to separate what's useful and what's not. If we look at the dynamics of our industry, now more than ever, something needs to be done to really understand consumers and their associated engagement with brands - given the fragmented content landscape, a range of new players and a smorgasbord of available content.
Retention marketing has always been tricky. Where is that fine tipping point between where the consumer is happy to stay and when they're leaving? Over discount and revenue is being lost, under discount and subscribers are lost. With many conversations focusing on this topic, it was interesting to discuss how NAGRA solutions can help address the often-fragile relationship between consumer and operator in today's market.
All NAGRA solutions deliver behavior-focused data. Our OpenTV Video Platform focusses on viewing behavior data providing valuable insight across devices and services consumed. Our security solutions spot patterns of behavior that may indicate illicit activity, and our connected lifestyle solutions identify the types of IoT devices a consumer interacts with. All these pieces of information can help form a rounded picture not only of the consumer's behavior but also of their motivations and likely buying intent. NAGRA Insight takes this analysis further as it simulates a variety of retention-based use cases through a digital twin model, so potential reactions to different retention methods can be identified and the optimum course of action selected.
Connected Lifestyle Security
With consumers living increasingly busy lives across multiple devices and apps, new opportunities are becoming available to network operators that go beyond video and start to include a range of new services. These can include support for aggregating IoT devices, protecting against cyber-security threats, and ranging new services such as eHealth.
Discussions at the show explored how non-video services can be aggregated into the same user experience and how new services, such as NAGRA Scout, can be used to both improve consumer digital footprint confidence alongside aggregating IoT apps and devices while at home and when on the go. Based on individual profiles, the solution enables everyone in the house to interact differently - for example, internet access times may be restricted for children's devices, or heating/connected goods access may be limited to specific individuals. Collectively, this allows households to safely enjoy their connected lives, and for operators, this provides additional service revenues in tandem with network usage insights that may shape future growth plans.
ANGA COM provided some great opportunities to catch-up and really zoom in on some of the issues facing the industry today. If you'd like to know more about any of the featured solutions, explore more via a proof-of-concept or just continue the conversation, we'd love to talk, so do get in touch!
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
The one thing that is constant in this market is change. Literally nothing stands still which is why our space is an exciting one to be in right now. Recognizing this, we decided to return to ANGA COM with a stand presence given the activity we were seeing in the local market. 
