The one thing that is constant in this market is change. Literally nothing stands still which is why our space is an exciting one to be in right now. Recognizing this, we decided to return to ANGA COM with a stand presence given the activity we were seeing in the local market.
And we were not disappointed! The level of energy, enthusiasm and optimism across the three days was fantastic. While always great to reconnect with colleagues and customers who are all responding to different audience demands, the themes being addressed at ANGA COM this year supported a cautious optimism as business transformation projects start to address the fragmentation of the content market.
Access to Great Content
One of the key themes arising from our discussions at ANGA COM was how to help consumers continue to get access to the content they love. With the launch of multiple D2C services and the removal of content from some content owners' slates, consumers have tried to build their own bespoke entertainment packages. However, many of them have learnt that the total price of an aggregated set of individual subscriptions costs more than the original subscription they had with their pay-TV provider. Plus, they also must remember what content is where and then need to navigate multiple UX frameworks, all of which are presented and powered slightly differently.
All this effort to watch great content. Easy, it is not!
We were delighted to announce at ANGA COM our involvement with Tele Columbus' new P UR service that seeks to address these challenges directly. Focused on making access to content as frictionless as possible so that consumers can get back to enjoying content rather than dreading the search to find it, the new service features a number of under the hood' technologies to deliver a first-class customer experience. Powered by the NAGRA OpenTV Video Platform and with security provided by the NAGRA Active Streaming Protection framework, the service is a best-in-class hybrid video platform designed to drive revenue and an exceptional user experience. Talking of which, the UX for P UR was provided by partner 3SS and based on their 3Ready product framework. Fully integrated with our OpenTV Video Platform, together with XRoadMedia for AI-based personalization and Simply.TV for metadata, the overall solution delivers all the hybrid features underpinned by a strong focus on QoE that you would expect from a leader in today's market.
Behavioural-based Analysis
We had many conversations about customer engagement and how it can drive loyalty. Add to this the masses of data captured by apps, back-ends and networks designed to give us the perfect insight into the consumer, and you would think interactions with subscribers must be a breeze.
Not exactly.
The problem is that with such a sea of data, it's very hard to separate what's useful and what's not. If we look at the dynamics of our industry, now more than ever, something needs to be done to really understand consumers and their associated engagement with brands - given the fragmented content landscape, a range of new players and a smorgasbord of available content.
Retention marketing has always been tricky. Where is that fine tipping point between where the consumer is happy to stay and when they're leaving? Over discount and revenue is being lost, under discount and subscribers are lost. With many conversations focusing on this topic, it was interesting to discuss how NAGRA solutions can help address the often-fragile relationship between consumer and operator in today's market.
All NAGRA solutions deliver behavior-focused data. Our OpenTV Video Platform focusses on viewing behavior data providing valuable insight across devices and services consumed. Our security solutions spot patterns of behavior that may indicate illicit activity, and our connected lifestyle solutions identify the types of IoT devices a consumer interacts with. All these pieces of information can help form a rounded picture not only of the consumer's behavior but also of their motivations and likely buying intent. NAGRA Insight takes this analysis further as it simulates a variety of retention-based use cases through a digital twin model, so potential reactions to different retention methods can be identified and the optimum course of action selected.
Connected Lifestyle Security
With consumers living increasingly busy lives across multiple devices and apps, new opportunities are becoming available to network operators that go beyond video and start to include a range of new services. These can include support for aggregating IoT devices, protecting against cyber-security threats, and ranging new services such as eHealth.
Discussions at the show explored how non-video services can be aggregated into the same user experience and how new services, such as NAGRA Scout, can be used to both improve consumer digital footprint confidence alongside aggregating IoT apps and devices while at home and when on the go. Based on individual profiles, the solution enables everyone in the house to interact differently - for example, internet access times may be restricted for children's devices, or heating/connected goods access may be limited to specific individuals. Collectively, this allows households to safely enjoy their connected lives, and for operators, this provides additional service revenues in tandem with network usage insights that may shape future growth plans.
ANGA COM provided some great opportunities to catch-up and really zoom in on some of the issues facing the industry today. If you'd like to know more about any of the featured solutions, explore more via a proof-of-concept or just continue the conversation, we'd love to talk, so do get in touch!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
10/06/2026
DAZN-owned digital-media company launches three fan-first series leaning into cr...
10/06/2026
Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...
10/06/2026
An 11% decrease in number of global broadcast deals reflects the organization...
10/06/2026
The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...
10/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
10/06/2026
SES is supporting broadcast distribution of the world's biggest football tou...
10/06/2026
NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...
10/06/2026
Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...
10/06/2026
FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform o...
10/06/2026
Primary production partners Dome Productions and Raycom Sports once again played...
10/06/2026
The Women in Sports Filmmaking Experienceship is an immersive professional devel...
10/06/2026
The league has expanded its HSAN architecture for the NBA Finals to manage more ...
10/06/2026
The inaugural MoonPay X Games League (XGL) Winter Draft will take place Wednesday, September 16, 2026 at Cosm Los Angeles from 7-9 p.m. PT. The event will strea...
10/06/2026
The University of Oklahoma (OU) Athletics Department and Learfield have announce...
10/06/2026
The Video Services Forum (VSF) has released TR-06-4 Part 8, a new specification for RIST Satellite-Hybrid: Out-of-Band Method. The specification creates a mecha...
10/06/2026
Riedel Communications provided the communications infrastructure for the 14th World Live Neurovascular Conference (WLNC) in Lisbon, supporting live medical proc...
10/06/2026
A still from The Doom Generation by Gregg Araki (Courtesy of Sundance Institute)
By Lucy Spicer
Have you checked out our Sundance Film Festival 101 list yet...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Alone Australia Season 4: Meet the Cast
10 June, 2026
Media releases
WATCH THE TRAILER
Smash-hit survival series Alone Australia drops its highly anticipa...
10/06/2026
DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH ...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
10/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
10/06/2026
Accedo, Humans not Robots, and the Institution of Engineering and Technology (IET) have announced the launch of Ecoflow X. Formerly an IBC Accelerator project, ...
10/06/2026
Frequency, the engine powering the world's leading streaming television channels, today announced that James Smith has joined the company as General Manager...
10/06/2026
At the 14th World Live Neurovascular Conference (WLNC) in Lisbon, Riedel Communications provided the communications infrastructure for live medical procedures s...
10/06/2026
Globecast, a leading provider of broadcast, media, and entertainment managed services, today announced the launch of its Content Exchange platform powered by Or...
10/06/2026
Klvr will showcase how venues, integrators and production teams are rethinking disposable battery usage at InfoComm 2026 (Las Vegas, June 17-19, booth #N6311). ...
10/06/2026
The Video Services Forum (VSF) has further enhanced the Reliable Internet Streaming Transport (RIST) protocol by incorporating a new feature, RIST Satellite-Hyb...
10/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/06/2026
10 Jun 2026
VEON's Banglalink Brings Every World Cup 2026 Match to Football...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
10/06/2026
Back to All News
Netflix Showcases New Mobile Experience, Collections and Games Vision in APAC
Product
10 June 2026
GlobalSouth KoreaJapan
Link copied to c...
10/06/2026
Back to All News
Ready to Join? The Netflix Fan Club Arrives at Cannes Lions
Business
10 June 2026
Global
Link copied to clipboard
Download all assets
N...
10/06/2026
Chemists snap together complex 3D molecules from highly reactive radicals-without losing their shape Scripps Research team develops stereoretentive radical-radi...
09/06/2026
Kiswe announces an expanded long-term partnership with ONE Championship (ONE), t...
09/06/2026
SiriusXM will broadcast FOX Sports' English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribe...
09/06/2026
EVS has announced it is changing its corporate name from EVS Broadcast Equipment to EVS, reflecting the company's expanded portfolio beyond broadcast equipm...
09/06/2026
Fox Corporation and the NFL have announced a multi-year agreement to bring NFL c...
The one thing that is constant in this market is change. Literally nothing stands still which is why our space is an exciting one to be in right now. Recognizing this, we decided to return to ANGA COM with a stand presence given the activity we were seeing in the local market. 
