
SVG Audio Symposium Explores Issues From AD to NGA Detroit conclave celebrates Paris 2024, ponders lack of new generation of A1s By Dan Daley, Audio Editor
Tuesday, October 1, 2024 - 7:00 am
Print This Story | Subscribe
Story Highlights
You have to be the smartest person in the room, because there's no one else there who can do it.
To that sentiment, some of the several dozen A1s and other audio professionals at last week's SVG Audio Symposium in Detroit added: because you're the only person in the room. That's literally the case in the claustrophobic, single-seat chamber that comprises a sports broadcast's audio world at the rear of remote-production trucks, even as a dense warren of video and graphics colleagues labor just feet away.
It's a small room and getting smaller, as additional immersive loudspeakers are wedged around and above the A1's seat. The job is complicated and becoming more so, with a slew of new and updated technical formats and protocols or software updates constantly arriving and needing to be quickly mastered. GUI fatigue is the term one A1 used to describe it, noting that A1s' attentions are increasingly pulled away from the console and toward banks of numerous displays.
SVG Audio Chairman Jim Starzynski welcomed attendees.
It's also a seat with a lot of voices aimed at the occupant - particularly, urgent calls from producers and directors shouting instructions and requests through speakers and headsets. And needing to be controlled from Calrec desk faders is increased noise from fields and gridirons and courts and pitches, along with miked athletes' own voices and the nat sounds that fans demand.
The only voices A1s are not hearing, it seems, are those of a generation of A1s coming up behind them, the ones the broadcast-sports industry keeps longing for but seems willing to pay only lip service for rather than intern stipends or student tuitions.
All these concerns - along with quiet recognition and acknowledgement of the turmoil that corporate broadcasters, leagues, and the college-sports sector generate around them and A1s can do little about but watch - made for a wide-ranging and robust all-day conclave. It was punctuated by sponsor presentations and peeks over the technical horizon at the new world of Next Gen Audio (NGA) that becomes more imminent, while nonetheless remaining somewhat hazy, every year.
Paris Was a Win The invitation-only event, managed by SVG Audio Executive Director Roger Charlesworth and SVG Audio Chairman Jim Starzynski, director/principal audio engineer, NBCUniversal, celebrated broadcast audio's successes - most notably the Paris 2024 Olympics, which produced new viewer and revenue records for NBC and new ways of working by its audio team. In particular, the focus was on the unprecedented scale of at-home/REMI-based immersive-audio production and IP audio-signal gathering.
It was pointed out the network's decision to make rapper Snoop Dogg a key personality of the production - his play-by-play of a badminton tournament is destined to become an Olympics-broadcast classic - and invest in having a number of social-media influencers onsite helped stimulate new viewer cohorts, as well as optimism that some of the new revenues will find their way to audio innovations.
NBC Sports' 5.1.4 immersive audio mixes were enhanced by having the network's Stamford, CT, facility run on an ST 2110 infrastructure, providing flexibility not available even a couple of years earlier. NBC A1s in Stamford mixed all sports live on the subsidiary USA network in 5.1.4, and NBC mixed a 5.1-surround mix in remote trucks onsite.
The overhead channels that define Atmos were complex. A pair of iso tracks on Channels 7 and 8 passed through OBS-placed height microphones on Channels 9-12 and NBC-placed height microphones on Channels 9-16, comprising a total of eight tracks purely for overhead effects. Those eight tracks were mixed down to four tracks that make up the .4 of the 5.1.4-channel array. As one attendee pointed out, it was a lot of steps to create the quartet of overhead ambient channels, but the additional emotional engagement it can engender makes it worth the effort.
Among the new systems for the Olympics were approximately 32 announce booths in the Off-Tube Factory at Stamford, where teams of NBC announcers and analysts provided commentary for newer Olympic events, such as fencing, handball, judo, and badminton. Up to 80 Dante commentary boxes, tied into a huge comms network, connected the announce booths to the respective venue reporters in Paris, as well as to producers and statisticians anywhere in the NBC global network.
(A couple of live showings of the Opening Ceremony in U.S. cinemas, including one in IMAX, revealed the challenges of doing the broadcast at that scale. The audio gain-structuring alone, said one attendee, was like a master class in dynamic range. )
Next Generation Audio New NGA and ATSC 3.0 frontiers include audio-description (AD) services for the sight-challenged and enhanced dialog intelligibility for everyone. According to the discussion, an AES working group on dialog is scheduled to look into the practical aspects of making both services better adapted to consumer television sets and user needs and into the very essence of hearing itself, with subject-matter experts examining the science of how we hear.
It's a work in progress, noted one principal. We're getting it across that [AD] is as important as the main soundtrack [of an event]. But it's not a science project: this can be done now.
Welcome news was presented in the context of another widely reported factoid: that television-set manufacturers may spend more on the shipping packages for their flat-screen products than on the speakers and other audio components in the sets. Wit
North America Stories
27/08/2026
ESPN and Disney are launching College Football Saturdays, adding two college football games per week to Disney for U.S. subscribers as part of their existing ...
27/08/2026
Zixi will exhibit at IBC2026 (Hall 5, Stand 5.A76, RAI Amsterdam, September 11-14), demonstrating the Zixi Platform and the latest release of Zixi Broadcaster, ...
27/08/2026
NDI has announced that its ecosystem has surpassed 1.2 million NDI-enabled hardware nodes worldwide, spanning products from more than 200 hardware brands across...
27/08/2026
Clear-Com conducted a pre-launch field trial of FreeSpeak Cell during Carnival 2026 in Rio de Janeiro, in partnership with Brazilian systems integrator Savana C...
27/08/2026
BHV returns to IBC 2026 with an important milestone for its own SportsBox: the broadcast industry's smallest remote vision mixer and format processor has mo...
27/08/2026
TOGETHXR and Snapchat have announced the second cohort of their Snap the Gap content creator program, welcoming nine athletes as Snap Stars. The program provide...
27/08/2026
MediaKind has announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure for live broadcast operations. The deployme...
27/08/2026
Monitor engineer Chris Dwight has deployed Sennheiser's Spectera wideband bi...
27/08/2026
Telestream has announced an expansion of its UP cloud-native platform, adding capabilities for orchestrating Telestream services, third-party technologies, and ...
27/08/2026
Swerve TV has signed a multi-year partnership with GLORY Kickboxing, bringing live GLORY events and library programming to Swerve Combat, Swerve TV's free a...
27/08/2026
Dalet has announced a new integrated content experience with Agence France-Presse (AFP) in Dalet Flex, designed to bring AFP's editorial metadata into the p...
27/08/2026
Grass Valley will demonstrate an integrated live production environment at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), combining K-Frame, Maverik X, ...
27/08/2026
The National Women's Soccer League and Roku have announced an expanded partnership, with the Roku Sports Channel becoming the exclusive streaming home of ei...
27/08/2026
FuboTV has announced the launch of ACC Network Extra (ACCNX) and SEC Network (SECN ) on the Fubo streaming service at no additional cost to subscribers with En...
27/08/2026
Sports marketers have entered the experiential age. Today, sports teams, leagues, and venues are increasingly using immersive interactions and real world events...
27/08/2026
MultiDyne will introduce the MDoG-8800 at IBC2026 (Stand 11.C12, RAI Amsterdam, September 11-14), extending its openGear portfolio with a high-density fiber tra...
27/08/2026
The Joint Task Force on the Dynamic Media Facility (JT-DMF), an initiative of AMWA and the EBU, will host a series of informal Ask Me Anything sessions during...
27/08/2026
Homestream, a mobile app that automatically syncs a team's local radio broad...
27/08/2026
A packager for TNT Sports, Kwokman Productions is on hand for the unique event w...
27/08/2026
After more than 3,000 games, five members of YES Network's original staff re...
27/08/2026
Advertisers gain granular CTV targeting and turnkey reporting across eligible in...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Profuz Digital makes a mark by launching a powerful upgrade to its Profuz LAPIS digital media management platform this IBC in Amsterdam at Stand 8.A88. The late...
27/08/2026
DHD.audio has chosen IBC 2026 as the launch venue for what it defines as one of the most radical advances in the companys 30 year history.
Every broadcast trad...
27/08/2026
Direct connectivity between planning, production and graphics for creativity and streamlined workflows...
27/08/2026
New Photoshop innovations bring you more choice and control at every stage of yo...
27/08/2026
First Two Seasons of Vertical Series Vultures Shot on Blackmagic Design Cameras
Brie Clayton August 27, 2026
0 Comments
Director and DoP of Vultures ...
27/08/2026
For years, the media and entertainment industry has hesitated to use AI-voiced dubbing due to concern for audience experience. New data from 3Play Media, a glob...
27/08/2026
Starfish Technologies has announced the forthcoming V9 release of its Advantage AD workstation, adding support for voice synthesis services and giving Audio Des...
27/08/2026
Lightware's UBEX is a powerful AV-over-IP product well suited for rental and staging workflows where systems must be fast to deploy, easy to repurpose, and ...
27/08/2026
Lightware has expanded the scalability of its 10G TPN AV-over-IP platform with the introduction of the new TPN-MMU-X100 Matrix Management Unit, enabling systems...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
PlayBox Neo Stand 7.C29 IBC2026 - 11 14 September
Well-established global specialists in media playout, automation, and streaming solutions, PlayBox Neo ...
27/08/2026
Rise Academy, the broadcast and media skills charity dedicated to delivering practical media technology learning experiences, careers resources and work experie...
27/08/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase the latest evolution of its ...
27/08/2026
NVIDIA's Gamescom announcements are revealing what's next for GeForce NOW, with new ways to play, more supported devices and platforms, and even more bi...
26/08/2026
Roku Sports Channel will stream eight matches free beginning Aug. 30 as league shifts Sunday-night games away from Victory+...
26/08/2026
Evertz and Mobile TV Group detail how on-premises infrastructure and cloud resou...
26/08/2026
The Sennheiser Group will demonstrate its broadcast audio portfolio at IBC2026 (Hall 8, Booth D50), covering wireless microphone workflows, studio monitoring, a...
26/08/2026
Appear and Transmisiones Televisivas TVTEL Limitada have announced the deploymen...
26/08/2026
Leader Electronics has announced that Danish broadcast rental company Minitech has purchased a Leader LPX500 hybrid IP/SDI waveform monitor and LT4670 sync puls...
26/08/2026
Encompass will demonstrate its Altitude media services at IBC2026 (IAMT Hub, Diamond Lounge, Hall 3, RAI Amsterdam, September 11-14).
Key products on show incl...
26/08/2026
Daktronics has partnered with Massillon Washington High School in Ohio to install a new LED video display and implement the Daktronics Camino show control platf...
26/08/2026
Clear-Com has appointed Dubai-based Venuetech LLC as its main partner for the Middle East. Venuetech distributes professional audiovisual solutions across the r...
26/08/2026
NBC Sports NOW, NBC Sports' free 24/7 streaming channel, will launch a new weekday lineup beginning Monday, August 31, including two new shows.
Not So Fast...
26/08/2026
Calrec will demonstrate updates to its ImPulseV DSP software and Argo ecosystem at IBC2026 (Stand 8.C47), including previews aligned with the EBU's Dynamic ...