Sony Pixel Power calrec Sony

SVG Audio Symposium Explores Issues From AD to NGA

01/10/2024

SVG Audio Symposium Explores Issues From AD to NGA Detroit conclave celebrates Paris 2024, ponders lack of new generation of A1s By Dan Daley, Audio Editor

Tuesday, October 1, 2024 - 7:00 am

Print This Story | Subscribe

Story Highlights

You have to be the smartest person in the room, because there's no one else there who can do it.

To that sentiment, some of the several dozen A1s and other audio professionals at last week's SVG Audio Symposium in Detroit added: because you're the only person in the room. That's literally the case in the claustrophobic, single-seat chamber that comprises a sports broadcast's audio world at the rear of remote-production trucks, even as a dense warren of video and graphics colleagues labor just feet away.

It's a small room and getting smaller, as additional immersive loudspeakers are wedged around and above the A1's seat. The job is complicated and becoming more so, with a slew of new and updated technical formats and protocols or software updates constantly arriving and needing to be quickly mastered. GUI fatigue is the term one A1 used to describe it, noting that A1s' attentions are increasingly pulled away from the console and toward banks of numerous displays.

SVG Audio Chairman Jim Starzynski welcomed attendees.

It's also a seat with a lot of voices aimed at the occupant - particularly, urgent calls from producers and directors shouting instructions and requests through speakers and headsets. And needing to be controlled from Calrec desk faders is increased noise from fields and gridirons and courts and pitches, along with miked athletes' own voices and the nat sounds that fans demand.

The only voices A1s are not hearing, it seems, are those of a generation of A1s coming up behind them, the ones the broadcast-sports industry keeps longing for but seems willing to pay only lip service for rather than intern stipends or student tuitions.

All these concerns - along with quiet recognition and acknowledgement of the turmoil that corporate broadcasters, leagues, and the college-sports sector generate around them and A1s can do little about but watch - made for a wide-ranging and robust all-day conclave. It was punctuated by sponsor presentations and peeks over the technical horizon at the new world of Next Gen Audio (NGA) that becomes more imminent, while nonetheless remaining somewhat hazy, every year.

Paris Was a Win The invitation-only event, managed by SVG Audio Executive Director Roger Charlesworth and SVG Audio Chairman Jim Starzynski, director/principal audio engineer, NBCUniversal, celebrated broadcast audio's successes - most notably the Paris 2024 Olympics, which produced new viewer and revenue records for NBC and new ways of working by its audio team. In particular, the focus was on the unprecedented scale of at-home/REMI-based immersive-audio production and IP audio-signal gathering.

It was pointed out the network's decision to make rapper Snoop Dogg a key personality of the production - his play-by-play of a badminton tournament is destined to become an Olympics-broadcast classic - and invest in having a number of social-media influencers onsite helped stimulate new viewer cohorts, as well as optimism that some of the new revenues will find their way to audio innovations.

NBC Sports' 5.1.4 immersive audio mixes were enhanced by having the network's Stamford, CT, facility run on an ST 2110 infrastructure, providing flexibility not available even a couple of years earlier. NBC A1s in Stamford mixed all sports live on the subsidiary USA network in 5.1.4, and NBC mixed a 5.1-surround mix in remote trucks onsite.

The overhead channels that define Atmos were complex. A pair of iso tracks on Channels 7 and 8 passed through OBS-placed height microphones on Channels 9-12 and NBC-placed height microphones on Channels 9-16, comprising a total of eight tracks purely for overhead effects. Those eight tracks were mixed down to four tracks that make up the .4 of the 5.1.4-channel array. As one attendee pointed out, it was a lot of steps to create the quartet of overhead ambient channels, but the additional emotional engagement it can engender makes it worth the effort.

Among the new systems for the Olympics were approximately 32 announce booths in the Off-Tube Factory at Stamford, where teams of NBC announcers and analysts provided commentary for newer Olympic events, such as fencing, handball, judo, and badminton. Up to 80 Dante commentary boxes, tied into a huge comms network, connected the announce booths to the respective venue reporters in Paris, as well as to producers and statisticians anywhere in the NBC global network.

(A couple of live showings of the Opening Ceremony in U.S. cinemas, including one in IMAX, revealed the challenges of doing the broadcast at that scale. The audio gain-structuring alone, said one attendee, was like a master class in dynamic range. )

Next Generation Audio New NGA and ATSC 3.0 frontiers include audio-description (AD) services for the sight-challenged and enhanced dialog intelligibility for everyone. According to the discussion, an AES working group on dialog is scheduled to look into the practical aspects of making both services better adapted to consumer television sets and user needs and into the very essence of hearing itself, with subject-matter experts examining the science of how we hear.

It's a work in progress, noted one principal. We're getting it across that [AD] is as important as the main soundtrack [of an event]. But it's not a science project: this can be done now.

Welcome news was presented in the context of another widely reported factoid: that television-set manufacturers may spend more on the shipping packages for their flat-screen products than on the speakers and other audio components in the sets. Wit
LINK: https://www.sportsvideo.org/2024/10/01/svg-audio-symposium-explores-is...
See more stories from svg

North America Stories

09/09/2026

Study: New Streaming TV Series Orders Plumet

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

G&D, VuWall To Introduce vsNEO KVM Platform At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

FCC May Ramp Up Regulation of How Broadcasters Cover Polls

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

Avid to Demo New Avid Content Core Features at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

Wisycom Showcases Latest Innovations at IBC 2026

Wisycom is showcasing the latest additions to its ecosystem of professional RF technologies at IBC 2026 (Stand 8.D60). This includes its new MATF Wideband Anten...

09/09/2026

VisualOn and Cires21 Cut Delivery Bitrate Up to 76 Percen...

AMSTERDAM, IBC2026 VisualOn, Inc. and Cires21 today released an updated joint whitepaper at IBC 2026 demonstrating measurable, high-impact improvements in visu...

09/09/2026

Sony Electronics Introduces Its First Fisheye Zoom G Lens

Sony Electronics Introduces Its First Fisheye Zoom G Lens Brie Clayton September 8, 2026 0 Comments Compact, lightweight SEL814G Full-frame lens deliv...

09/09/2026

Blackmagic Design Announces DaVinci Resolve 21.1

Blackmagic Design Announces DaVinci Resolve 21.1 Brie Clayton September 8, 2026 0 Comments Major update adds AI assistant integration, expanded camera...

09/09/2026

Cuez Integrates AI into a Unified Broadcast Production Workflow

Cuez Integrates AI into a Unified Broadcast Production Workflow Brie Clayton September 8, 2026 0 Comments Cuez announces the expansion of its cloud-ba...

08/09/2026

Comcast Technology Solutions Signs Multi-Year VOD Distribution Agreement with A+E Global Media

Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...

08/09/2026

Spectra Logic Introduces Media Insight for Faster Discovery, Preview, and Retrieval of Archived Media

Spectra Logic today announced the availability of Media Insight, a new capabilit...

08/09/2026

Rogers and Quebecor Announce 12-Year French-Language NHL Sublicensing Deal

Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...

08/09/2026

IBC 2026: Skyline Communications and Bridge Technologies to Demonstrate Automated Broadcast Workflows

Skyline Communications and Bridge Technologies will demonstrate two integrations...

08/09/2026

IBC 2026: Boland Communications Makes European Debut of 4K55HDR7SNB

Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...

08/09/2026

Ateme and Comcast Technology Solutions Announce Collaboration for Live Video Delivery

Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...

08/09/2026

IBC 2026: Haivision Joins IBC Accelerator Programme on 5G Network Control for Live Production

Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...

08/09/2026

Blackmagic Design Cuts Prices on PYXIS 6K and Cinema Camera 6K

Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...

08/09/2026

IBC 2026: AI-Media to Showcase Multilingual AI Captioning and Translation Platform

AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...

08/09/2026

Bitmovin and Ad Insertion Platform Deploy SGAI Solution for Belgian Broadcaster RTBF

Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...

08/09/2026

IBC 2026: Grass Valley to Demonstrate Story-Centric Newsroom Workflows

Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...

08/09/2026

M2A Media and Ateme Partner to Scale Live Sports Video Delivery

M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...

08/09/2026

IBC 2026: Ikegami to Introduce New UNICAM XE Cameras and Viewfinders

Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...

08/09/2026

Caretta Research Shares Top Trends to Watch at IBC 2026

Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...

08/09/2026

SENSHI and DAZN Announce Global Broadcast Partnership

SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...

08/09/2026

ESPN, ESPN2 Begin 4K HDR Rollout in the U.S. with New IP-Based Distribution Pipeline

New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...

08/09/2026

IBC2026: Haivision Integrates Chyron LIVE into its Workflow

Share Copy link Facebook X Linkedin Bluesky Email...

08/09/2026

Mo-Sys completes reorganisation strengthens management te...

Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...

08/09/2026

Aicox and TAG Video Systems power monitoring and multivie...

New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...

08/09/2026

Asharq migrates extended channel line-up to Pebble playou...

Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform. Pebble, the leading automation, content mana...

08/09/2026

Techex Extends its Lead in Software Defined Live Video at...

Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...

08/09/2026

Grass Valley Advances Story-Centric Media Workflows for U...

Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...

08/09/2026

BCNEXXT Showcases Latest Vipe Innovations at IBC2026 Rais...

BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...

08/09/2026

Bitmovin and Ad Insertion Platform Power First Active Dep...

Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...

08/09/2026

Brainstorm unveils major enhancements to its Suite 7 envi...

Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...

08/09/2026

Big Blue Marble Collaborates with TDF as Technology Partn...

Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...

08/09/2026

nxtedition takes agentic AI from newswire to gallery at I...

Agents work inside a single production environment, from incoming wire copy to a live studio show...

08/09/2026

Ceeblue and Layercake Expand Strategic Integration to Lau...

Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...

08/09/2026

Brainstorm launches Engram a dedicated asset management t...

Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...

08/09/2026

IBC 2026 - The new Synamedia - solving the business of vi...

A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms At IBC 2026 (stand 1.B49) Synam...

08/09/2026

Accedo Selected by PlayOn Sports to Enhance NFHS Network...

Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...

08/09/2026

AP brings new connectivity and workflow tech to global ne...

LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...

08/09/2026

Mediagenix Personalization Curates Sports Content Around...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...

08/09/2026

Appear X5 to enable flyaway contribution for DP World Tou...

Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...

08/09/2026

Zixi and Kiloview Partner to Deliver Broadcast-Grade IP V...

Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...

08/09/2026

Quortex and NetActuate announce global agreement

Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning Quortex today announce...

08/09/2026

Orlando Magic, Gray Media Ink Full-Season Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

08/09/2026

Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnership

Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnersh...

08/09/2026

Jnger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026

J nger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026 Search Dolby, MainConcept, Techex and J nger Audio will showcase the industry's ...

07/09/2026

Get to Know This Fall and Winter's Filmmakers Through These 24 Sundance Institute-Supported Films

By Ramona Flume and Lucy Spicer There's a particular kind of magic that hap...

07/09/2026

Blackmagic Design Announces New Lower Price for Blackmagic PYXIS 6K and Blackmagic Cinema Camera 6K

Blackmagic Design Announces New Lower Price for Blackmagic PYXIS 6K and Blackmag...