
SVG Audio Symposium Explores Issues From AD to NGA Detroit conclave celebrates Paris 2024, ponders lack of new generation of A1s By Dan Daley, Audio Editor
Tuesday, October 1, 2024 - 7:00 am
Print This Story | Subscribe
Story Highlights
You have to be the smartest person in the room, because there's no one else there who can do it.
To that sentiment, some of the several dozen A1s and other audio professionals at last week's SVG Audio Symposium in Detroit added: because you're the only person in the room. That's literally the case in the claustrophobic, single-seat chamber that comprises a sports broadcast's audio world at the rear of remote-production trucks, even as a dense warren of video and graphics colleagues labor just feet away.
It's a small room and getting smaller, as additional immersive loudspeakers are wedged around and above the A1's seat. The job is complicated and becoming more so, with a slew of new and updated technical formats and protocols or software updates constantly arriving and needing to be quickly mastered. GUI fatigue is the term one A1 used to describe it, noting that A1s' attentions are increasingly pulled away from the console and toward banks of numerous displays.
SVG Audio Chairman Jim Starzynski welcomed attendees.
It's also a seat with a lot of voices aimed at the occupant - particularly, urgent calls from producers and directors shouting instructions and requests through speakers and headsets. And needing to be controlled from Calrec desk faders is increased noise from fields and gridirons and courts and pitches, along with miked athletes' own voices and the nat sounds that fans demand.
The only voices A1s are not hearing, it seems, are those of a generation of A1s coming up behind them, the ones the broadcast-sports industry keeps longing for but seems willing to pay only lip service for rather than intern stipends or student tuitions.
All these concerns - along with quiet recognition and acknowledgement of the turmoil that corporate broadcasters, leagues, and the college-sports sector generate around them and A1s can do little about but watch - made for a wide-ranging and robust all-day conclave. It was punctuated by sponsor presentations and peeks over the technical horizon at the new world of Next Gen Audio (NGA) that becomes more imminent, while nonetheless remaining somewhat hazy, every year.
Paris Was a Win The invitation-only event, managed by SVG Audio Executive Director Roger Charlesworth and SVG Audio Chairman Jim Starzynski, director/principal audio engineer, NBCUniversal, celebrated broadcast audio's successes - most notably the Paris 2024 Olympics, which produced new viewer and revenue records for NBC and new ways of working by its audio team. In particular, the focus was on the unprecedented scale of at-home/REMI-based immersive-audio production and IP audio-signal gathering.
It was pointed out the network's decision to make rapper Snoop Dogg a key personality of the production - his play-by-play of a badminton tournament is destined to become an Olympics-broadcast classic - and invest in having a number of social-media influencers onsite helped stimulate new viewer cohorts, as well as optimism that some of the new revenues will find their way to audio innovations.
NBC Sports' 5.1.4 immersive audio mixes were enhanced by having the network's Stamford, CT, facility run on an ST 2110 infrastructure, providing flexibility not available even a couple of years earlier. NBC A1s in Stamford mixed all sports live on the subsidiary USA network in 5.1.4, and NBC mixed a 5.1-surround mix in remote trucks onsite.
The overhead channels that define Atmos were complex. A pair of iso tracks on Channels 7 and 8 passed through OBS-placed height microphones on Channels 9-12 and NBC-placed height microphones on Channels 9-16, comprising a total of eight tracks purely for overhead effects. Those eight tracks were mixed down to four tracks that make up the .4 of the 5.1.4-channel array. As one attendee pointed out, it was a lot of steps to create the quartet of overhead ambient channels, but the additional emotional engagement it can engender makes it worth the effort.
Among the new systems for the Olympics were approximately 32 announce booths in the Off-Tube Factory at Stamford, where teams of NBC announcers and analysts provided commentary for newer Olympic events, such as fencing, handball, judo, and badminton. Up to 80 Dante commentary boxes, tied into a huge comms network, connected the announce booths to the respective venue reporters in Paris, as well as to producers and statisticians anywhere in the NBC global network.
(A couple of live showings of the Opening Ceremony in U.S. cinemas, including one in IMAX, revealed the challenges of doing the broadcast at that scale. The audio gain-structuring alone, said one attendee, was like a master class in dynamic range. )
Next Generation Audio New NGA and ATSC 3.0 frontiers include audio-description (AD) services for the sight-challenged and enhanced dialog intelligibility for everyone. According to the discussion, an AES working group on dialog is scheduled to look into the practical aspects of making both services better adapted to consumer television sets and user needs and into the very essence of hearing itself, with subject-matter experts examining the science of how we hear.
It's a work in progress, noted one principal. We're getting it across that [AD] is as important as the main soundtrack [of an event]. But it's not a science project: this can be done now.
Welcome news was presented in the context of another widely reported factoid: that television-set manufacturers may spend more on the shipping packages for their flat-screen products than on the speakers and other audio components in the sets. Wit
North America Stories
10/04/2026
The Invisible OPEX Killer: Is Your Server Room Dragging You Down? In the broadcast world, we talk a lot about uptime. We talk about talent retention, latency...
10/04/2026
Imagine Communications will showcase its multiviewer portfolio at NAB Show 2026 (April 19-22, Booth N1328, Las Vegas Convention Center), including Prismon and t...
10/04/2026
Chyron has released PRIME VSAR 2.3, an update to its virtual set and augmented reality solution for broadcast. The release adds compatibility with Unreal Engine...
10/04/2026
Techex will exhibit at NAB Show 2026 (Booth W2267, April 19-23, Las Vegas Convention Center), demonstrating new tx darwin features including consumer multiview,...
10/04/2026
NDI will exhibit at NAB Show 2026, demonstrating its IP video ecosystem through live partner integrations, NDI 6.3 features, AI metadata workflows, and creator ...
10/04/2026
FOR-A has announced the acquisition of all shares of Tamu Radiance Corporation, a new company spun off from the Information Equipment Business of Tamura Corpora...
10/04/2026
InSync Technology will showcase new and updated video conversion products at NAB...
10/04/2026
TNT Sports and DAZN have announced a partnership to air monthly boxing events in the United States under the brand The Fight. The series will be promoted in p...
10/04/2026
Panasonic Projector and Display has announced the SQ3 Series of 4K LCD displays as part of its MEVIX professional display portfolio. All sizes will be available...
10/04/2026
Amagi has announced the addition of Agentic Media Operations to its Amagi NOW platform, integrating AI reasoning agents across its media supply chain workflows ...
10/04/2026
LTN has announced enhancements to its global IP video network targeting broadcasters transitioning from satellite distribution. The updates come ahead of US fed...
10/04/2026
Daktronics has installed new LED displays at Yankee Stadium, upgrading the main centerfield board, two flanking boards, and two ribbon displays spanning the 200...
10/04/2026
Harmonic has announced updates to its hybrid streaming solution, including Model Context Protocol (MCP) connectivity for AI applications, cloud-native deploymen...
10/04/2026
MultiDyne Video and Fiber Optic Systems will introduce two new fiber transport products at NAB Show 2026 (Booth C4425, April 19-22): the FiberSaver-10G waveleng...
10/04/2026
Telos Alliance and ip-studio will demonstrate STUDIO ZERO, a cloud-hosted virtual studio, at NAB Show 2026. First introduced at NAB Show 2023, STUDIO ZERO integ...
10/04/2026
d&b solutions, a London-based audio-visual, lighting, and media integration grou...
10/04/2026
ARRI and SmallHD have announced a new expansion license for ARRI's Hi-5 and Hi-5 SX hand units that displays lens data overlays on supported SmallHD monitor...
10/04/2026
Roku and the Banana Ball Championship League (BBCL) have announced an exclusive streaming partnership to bring five BBCL games to the Roku Sports Channel in 202...
10/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
10/04/2026
The Peabody Awards don't just recognize great storytelling, they spotlight t...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
NEWPORT BEACH, Calif., April 10, 2026 Bitcentral, a leading provider of professional media solutions for broadcast and digital video, will showcase its latest...
10/04/2026
Ikegami to Introduce Expanded Range of Broadcast Production Solutions at NAB 202...
10/04/2026
AJA Debuts SMPTE ST 2110 and openGear Solutions Ahead of NAB 2026
Brie Clayton April 10, 2026
0 Comments
New gear and updates address evolving hybrid ...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Frequency, the engine behind the worlds leading streaming television channels, today launched its AI platform for Frequency Studio, powering the entire channel ...
10/04/2026
J nger Audio Joins EBU ADM Integration Group as Founding Member to Help Advance...
09/04/2026
Zixi will demonstrate IP-based live video workflow solutions at NAB Show 2026 (Booth W2057).
The industry is moving quickly toward IP-based distribution as br...
09/04/2026
Global women's elite sports revenues are expected to reach at least $3 billi...
09/04/2026
Monitor engineer Gavin Tempany mixed Kylie Minogue s Tension Tour on a Solid Sta...
09/04/2026
KOKUSAI DENKI Electric America will exhibit at NAB Show 2026 (Booth C5507), debu...
09/04/2026
With the 2025-26 NBA regular season concluded and the playoffs beginning next we...
09/04/2026
Telestream and Mimir have announced an integration connecting Telestream's V...
09/04/2026
Bitmovin has expanded its Live Encoding and Observability solutions to provide r...
09/04/2026
The Nashville Predators and Scripps Sports have announced a multi-year media rights agreement covering local preseason, regular season, and first-round playoff ...
09/04/2026
Advanced Systems Group, LLC has announced a partnership with Beam Dynamics to offer the Beam Asset and License Intelligence Platform to its clients. The platfor...
09/04/2026
Lawo has unveiled Edge One, a combined video and audio stagebox for broadcast and Pro AV workflows. The device will be on display at NAB Show (Booth C2108, Apri...
09/04/2026
The Society of Motion Picture and Television Engineers (SMPTE) will host the SMPTE ST 2110 IP Media Roadshow on Tuesday, April 21, 2026, at the Las Vegas Conven...
09/04/2026
The Atlanta Braves have completed upgrades to video displays in and around Truist Park ahead of the 2026 MLB season. The upgrades include the Delta Out-of-Town ...
09/04/2026
The University of Southern California has contracted Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, to manufacture and install 22 LED displays across fou...
09/04/2026
Backlight, the media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 (Booth N2829, April 19-22). ...
09/04/2026
MotoAmerica and V10 Entertainment have announced a partnership to broadcast MotoAmerica Superbike racing on VICE TV for the 2026 season. Coverage begins live on...
09/04/2026
Proton Camera Innovations has announced the appointment of Tod Musgrave as US Sa...
09/04/2026
Designed specifically for live sports broadcasting, new platform features IP-nat...
09/04/2026
Blending 1990s DNA, modern motion theory, and a distinctly colorful brand identi...
09/04/2026
Technical capability is essential, but long-term success often depends on how we...