Sony Pixel Power calrec Sony

SVG Audio Symposium Explores Issues From AD to NGA

01/10/2024

SVG Audio Symposium Explores Issues From AD to NGA Detroit conclave celebrates Paris 2024, ponders lack of new generation of A1s By Dan Daley, Audio Editor

Tuesday, October 1, 2024 - 7:00 am

Print This Story | Subscribe

Story Highlights

You have to be the smartest person in the room, because there's no one else there who can do it.

To that sentiment, some of the several dozen A1s and other audio professionals at last week's SVG Audio Symposium in Detroit added: because you're the only person in the room. That's literally the case in the claustrophobic, single-seat chamber that comprises a sports broadcast's audio world at the rear of remote-production trucks, even as a dense warren of video and graphics colleagues labor just feet away.

It's a small room and getting smaller, as additional immersive loudspeakers are wedged around and above the A1's seat. The job is complicated and becoming more so, with a slew of new and updated technical formats and protocols or software updates constantly arriving and needing to be quickly mastered. GUI fatigue is the term one A1 used to describe it, noting that A1s' attentions are increasingly pulled away from the console and toward banks of numerous displays.

SVG Audio Chairman Jim Starzynski welcomed attendees.

It's also a seat with a lot of voices aimed at the occupant - particularly, urgent calls from producers and directors shouting instructions and requests through speakers and headsets. And needing to be controlled from Calrec desk faders is increased noise from fields and gridirons and courts and pitches, along with miked athletes' own voices and the nat sounds that fans demand.

The only voices A1s are not hearing, it seems, are those of a generation of A1s coming up behind them, the ones the broadcast-sports industry keeps longing for but seems willing to pay only lip service for rather than intern stipends or student tuitions.

All these concerns - along with quiet recognition and acknowledgement of the turmoil that corporate broadcasters, leagues, and the college-sports sector generate around them and A1s can do little about but watch - made for a wide-ranging and robust all-day conclave. It was punctuated by sponsor presentations and peeks over the technical horizon at the new world of Next Gen Audio (NGA) that becomes more imminent, while nonetheless remaining somewhat hazy, every year.

Paris Was a Win The invitation-only event, managed by SVG Audio Executive Director Roger Charlesworth and SVG Audio Chairman Jim Starzynski, director/principal audio engineer, NBCUniversal, celebrated broadcast audio's successes - most notably the Paris 2024 Olympics, which produced new viewer and revenue records for NBC and new ways of working by its audio team. In particular, the focus was on the unprecedented scale of at-home/REMI-based immersive-audio production and IP audio-signal gathering.

It was pointed out the network's decision to make rapper Snoop Dogg a key personality of the production - his play-by-play of a badminton tournament is destined to become an Olympics-broadcast classic - and invest in having a number of social-media influencers onsite helped stimulate new viewer cohorts, as well as optimism that some of the new revenues will find their way to audio innovations.

NBC Sports' 5.1.4 immersive audio mixes were enhanced by having the network's Stamford, CT, facility run on an ST 2110 infrastructure, providing flexibility not available even a couple of years earlier. NBC A1s in Stamford mixed all sports live on the subsidiary USA network in 5.1.4, and NBC mixed a 5.1-surround mix in remote trucks onsite.

The overhead channels that define Atmos were complex. A pair of iso tracks on Channels 7 and 8 passed through OBS-placed height microphones on Channels 9-12 and NBC-placed height microphones on Channels 9-16, comprising a total of eight tracks purely for overhead effects. Those eight tracks were mixed down to four tracks that make up the .4 of the 5.1.4-channel array. As one attendee pointed out, it was a lot of steps to create the quartet of overhead ambient channels, but the additional emotional engagement it can engender makes it worth the effort.

Among the new systems for the Olympics were approximately 32 announce booths in the Off-Tube Factory at Stamford, where teams of NBC announcers and analysts provided commentary for newer Olympic events, such as fencing, handball, judo, and badminton. Up to 80 Dante commentary boxes, tied into a huge comms network, connected the announce booths to the respective venue reporters in Paris, as well as to producers and statisticians anywhere in the NBC global network.

(A couple of live showings of the Opening Ceremony in U.S. cinemas, including one in IMAX, revealed the challenges of doing the broadcast at that scale. The audio gain-structuring alone, said one attendee, was like a master class in dynamic range. )

Next Generation Audio New NGA and ATSC 3.0 frontiers include audio-description (AD) services for the sight-challenged and enhanced dialog intelligibility for everyone. According to the discussion, an AES working group on dialog is scheduled to look into the practical aspects of making both services better adapted to consumer television sets and user needs and into the very essence of hearing itself, with subject-matter experts examining the science of how we hear.

It's a work in progress, noted one principal. We're getting it across that [AD] is as important as the main soundtrack [of an event]. But it's not a science project: this can be done now.

Welcome news was presented in the context of another widely reported factoid: that television-set manufacturers may spend more on the shipping packages for their flat-screen products than on the speakers and other audio components in the sets. Wit
LINK: https://www.sportsvideo.org/2024/10/01/svg-audio-symposium-explores-is...
See more stories from svg

North America Stories

04/09/2026

EVS, Matrox Partner on EBUs Dynamic Media Facility Initiative

Share Copy link Facebook X Linkedin Bluesky Email...

04/09/2026

TAG Video Systems Unveils TAG Blue

Share Copy link Facebook X Linkedin Bluesky Email...

04/09/2026

Orlando Magic and Gray Media Ink Full Season Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

Creative Technology Group Announces Leadership Transition Effective January 2027

NEP Group has announced leadership changes at Creative Technology Group. Founder and CEO Graham Andrews will step away from day-to-day leadership at the end of ...

03/09/2026

NFL and TikTok Renew Multi-Year Partnership

The NFL and TikTok have announced a multi-year partnership renewal expanding the league's presence on the platform. NFL posts on TikTok increased more than ...

03/09/2026

Grass Valley Appoints Ronny Van Geel as Vice President, Cameras

Grass Valley has appointed Ronny Van Geel as Vice President, Cameras. Van Geel began his career in 1999 at Philips DVS and moved into product management in 2005...

03/09/2026

IBC 2026: Telestream to Preview Vantage Super Resolution

Telestream has announced Vantage Super Resolution, an AI-powered upscaling capability for the Vantage media workflow platform, developed in collaboration with N...

03/09/2026

IBC 2026: Solid State Logic TCA Tour

Solid State Logic (SSL) will debut the TCA Tour at IBC2026 (Hall 8, Stand 8.B45), a portable production system built from System T components in a desktop frame...

03/09/2026

IBC 2026: DPA Microphones Launches 6388 CORE+ Headset Microphone

DPA Microphones has announced the 6388 CORE Headset Microphone, making its debut at IBC2026 (Hall 8, Stand D60). The supercardioid headset features a physicall...

03/09/2026

IBC 2026: Qvest to Demonstrate Multi-Vendor Dynamic Media Facility Showcase

Qvest will present a multi-vendor Dynamic Media Facility (DMF) showcase at IBC2026 (Booth 10.C24), demonstrating how the EBU's DMF architecture can be imple...

03/09/2026

IBC 2026: Imagine Communications Debuts Magellan PanelFlex

Imagine Communications will showcase the Magellan PanelFlex control surface and other control portfolio updates at IBC2026 (Stand 1.B73, RAI Amsterdam, Septembe...

03/09/2026

IBC 2026: Bridge Technologies Launches Software-Based VB440 Deployment Option

Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 production probe is now available as a software-based solution, deployable on commerci...

03/09/2026

Audio-Technica Launches BP350ST Mid-Side Stereo Microphone in Two Variants

Audio-Technica has unveiled the BP350ST MS (mid-side) microphone in two versions: the camera-mount BP350ST-UL and the boundary or gooseneck-mountable BP350ST-UB...

03/09/2026

IBC 2026: Jnger Audio flexAI Adds CastCompanion, 12G-SDI, NDI, and TVU MediaMesh Integration

Telos Alliance will introduce updates to the J nger Audio flexAI audio processin...

03/09/2026

DUNKMAN to Expand in 2027 with Team Competitions, Junior Division, and Global Qualifiers

DUNKMAN, the professional dunk league founded by Shaquille O'Neal in partner...

03/09/2026

Orlando Magic Tap DAZN as DTC Streaming Partner, Will Join OTA Distribution Plans for 2026-27 Season

Orlando's WRDQ TV 27, WFTV Channel 9 previously named over-the-air broadcast...

03/09/2026

EverPass Media Expands NFL Agreement with Netflix for Commercial Venues

EverPass Media has announced a multi-year commercial distribution agreement with Netflix, expanding on an existing partnership that has delivered NFL Christmas ...

03/09/2026

Yahoo Sports and Apple TV Partner on MLB and MLS Alternate Broadcasts

Yahoo Sports and Apple TV have announced a partnership to deliver alternate broadcasts of select Friday Night Baseball and MLS games on the Yahoo Sports website...

03/09/2026

BIG EAST's Scott Hecht on the Evolution of Campus Production and What Comes Next

With another academic year underway, college athletic departments across the cou...

03/09/2026

ESPN Debuts Revamped, Cutting-Edge Studio W in Bristol as New Home to NFL Live, College Football, and More

Facility becomes permanent home of NFL Live on Sept. 9; centerpiece studio for c...

03/09/2026

NAB Backs Most Proposed EAS Changes at FCC

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

TiVo Expands FAST Channels, AI Discovery with Latest OS Update

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

Eluvio Advances Content Fabric, AI at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

Haivision Adds Bonded 5G Cellular Support to Makito ONE

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

Alex Pannell Joins Gravity Media as Chief Business Officer

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

AI-Media To Feature Multilingual AI Developments At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

Tuxera and ATTO collaborate to deliver blistering macOS n...

Recognizing the ever-increasing demands for media throughput in challenging environments like post-production, two leaders in network technology have worked tog...

03/09/2026

EVS and Matrox Video Join Forces to Accelerate Dynamic Me...

EVS, a leader in live video technology and production infrastructure solutions, and Matrox Video, a leader in software-defined media technology and IP-based vid...

03/09/2026

AJA Debuts OG-FiDO-4 openGear Four-Channel SDI/Fiber Conversion Cards

AJA Debuts OG-FiDO-4 openGear Four-Channel SDI/Fiber Conversion Cards Brie Clayton September 3, 2026 0 Comments New product family expands 12G-SDI and...

03/09/2026

Nice Touch launches V2 of its AI edit assistant for professional editors

Nice Touch launches V2 of its AI edit assistant for professional editors Brie Clayton September 3, 2026 0 Comments Built by two editors with twelve ye...

03/09/2026

Accedo and MediaKind Launch End-to-End Streaming Solution...

Accedo, a global provider of video streaming software and services, and MediaKind, a world-leading video technology company and the number one independent provi...

03/09/2026

14 Percent of live sports viewers have considered switchi...

International research from Big Blue Marble puts a consumer churn number against a technical failure, and sets out what streaming providers must fix before 2030...

03/09/2026

Broadpeak expands CDNaaS for streaming at scale with new...

High-performance points of presence power video streaming delivery to large audiences across Latin America with guaranteed quality of experience Broadpeak , a ...

03/09/2026

Dalia Delivers New Agentic Workflows Changing How Media W...

Dalet, a leading technology and service provider for media-rich organizations, will unveil the next evolution of Dalia at IBC2026 (7.A43), its media-aware agent...

03/09/2026

CGI showcases AI-assisted newsroom and radio workflows pa...

CGI (TSX: GIB.A) (NYSE: GIB), one of the world's largest independent IT and business consulting services firms, will showcase CGI OpenMedia Evolve and CGI d...

03/09/2026

LiveU Joins IBC Accelerator Smart Stories Consortium to D...

LiveU is participating in the IBC Accelerator Incubator 2026: Smart Stories The New Knowledge Architecture for Content Production, an industry-wide initiative...

03/09/2026

Christer Palsson brings global experience to Broadcast So...

Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, has taken another major step in its...

03/09/2026

Quortex brings AI and IP transition into focus at IBC 202...

Quortex today announced that it will showcase how it is accelerating innovation and the transition to IP at IBC 2026. The company will debut its newest intellig...

03/09/2026

Grass Valley Names Ronny Van Geel Vice President Of Cameras

Share Copy link Facebook X Linkedin Bluesky Email...

03/09/2026

VisualOn and EZDRM Enable Visualization of C2PA Provenanc...

The EZDRM approach to Revenue Security on streaming video can be visualized as a multi-dimensional set of solutions. A growing dimension of that approach is the...

03/09/2026

Kiloview Brings Hybrid AV-over-IP to Life at IBC 2026 wit...

From field capture to management, control and production, Kiloview will demonstrate one connected Hybrid AV-over-IP workflow including a complete 4RU producti...

03/09/2026

Mediagenix Curation Unlocks Greater Catalog Value Through...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced Mediagenix Curation, a new...

03/09/2026

LucidLink brings distributed media into active workflows...

LucidLink, the Emmy-winning cloud-native file streaming platform for instant, secure access to large files, today announced the next step in its vision to make ...

03/09/2026

AJA Introduces FS8, Next-Gen 12G-SDI/SMPTE ST 2110 Media Processor

AJA Introduces FS8, Next-Gen 12G-SDI/SMPTE ST 2110 Media Processor Brie Clayton September 2, 2026 0 Comments AJA Video Systems unveiled FS8, a video a...

03/09/2026

Shooting Deadheading with Blackmagic URSA Cine 12K LF

Shooting Deadheading with Blackmagic URSA Cine 12K LF Brie Clayton September 2, 2026 0 Comments Bringing a small story to the big screen with dark com...

03/09/2026

OOONA Launches OOONA Go: Professional Localization Management for Small Companies

OOONA Launches OOONA Go: Professional Localization Management for Small Companie...

03/09/2026

East of Texas Opens at American Tobacco Campus, Bringing North Carolina's First Tex-Mex BBQ Concept to Durham

DURHAM, N.C. - East of Texas Durham has officially opened its doors at American ...

03/09/2026

Sparks Fly: NVIDIA Accelerates Local AI at IFA 2026

Frontier intelligence is going local. At IFA 2026, NVIDIA, Microsoft and its partners are teaming up to provide faster inference and new tools that make agents ...

03/09/2026

Telos Alliance Emphasizes Audio Observability Across Media Workflows

Telos Alliance Emphasizes Audio Observability Across Media Workflows Search IBC 2026 demonstrations highlight automated monitoring for increasingly complex...

03/09/2026

NBA 2K27' With NVIDIA DLSS 5 Leads 26 New Games Coming to GeForce NOW

September is here with 28 more games streaming on GeForce NOW this month, led by a slam dunk: NBA 2K27 with the NVIDIA DLSS 5 3D-Guided Neural Rendering feature...