Predict Subscriber Churn with Paywizard @ Broadcast Asia 2017

17 May 2017 Predict Subscriber Churn with Paywizard @ Broadcast Asia 2017 Share

Broadcast Asia 2017 is taking place from 23rd - 25th May at the Suntec Singapore and Paywizard are excited to be exhibiting with our partner Ideal Systems. We'll be showcasing our multi award-winning Subscription, Billing and CRM platform and you can find us on the 6th floor at Ideal Systems booth 6M3-01.

With OTT booming in the region and paid subscriptions on the rise, the focus this year at the show is how new entrants and existing operators can fight it out for the same customer. Ultimately, It's All About the Consumers' is just one of the many panel discussions taking place which emphasises the importance of understanding your consumers and building relationships. Merging data, understanding viewer behaviour and improving consumer engagement will be commonly discussed throughout the event also.

To support our already award-winning Decision Moments framework, we recently teamed up with Genius Digital to further enhance the insights to drive a better experience across each stage of the customer journey. By bringing in vast usage data and actionable insights into consumer viewing behaviour, the result is a richer, more comprehensive view of each subscriber, predictive analytics to highlight potential churners and recommendations for next best promotional offers.

This enhanced offering with Genius Digital was recently demonstrated at NAB Show which impressed visitors and won a NewBay Media Best of Show' award for the second year running. The new features allow operators to identify potential leavers with ease and gain a better understanding of the reasons customers may churn, grow customer engagement as well showing personalised offers and marketing that can be given to customers to grow loyalty.

This year at Broadcast Asia, we are looking forward to showcasing our multi-award winning Decisions Moment framework and platform. It's a must see this year, fresh from its exposure in Las Vegas!

Hear from one of our Experts Our CEO, Bhavesh Vaghela will be speaking at Track C3: Here We Go: Get Your Data Ready alongside our partners Genius Digital at Broadcast Asia on Thursday 25th May at 9:10 am. The conference will be focused on how you can shape data strategies for different markets, how to employ a holistic approach toward data analytics and how to cater content, pricing, business models and user experience accordingly.

Set up a meeting with one of the team in advance or come along to the stand to see a demo of our platform. We're looking forward to seeing everyone there and you can keep up with what's going on through Twitter, LinkedIn and Facebook.

LINK:	https://www.paywizard.com/blog/predict-subscriber-churn-paywizard-broa...
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