eLearning Award: ZEI Honored for Sales Adventure

AALEN/Germany, 18.03.2015.

An interactive world of learning allows eye care professionals and students to dive into a virtual city, where they have the opportunity to enhance their sales skills and learn how to make the right decisions with a coach at their side. Videos, coaching and learning games help participants solidify their knowledge. Embedding realistic role-playing games simplifies the transfer of new skills into every day practice. Participants earn success points with every action as an eye care professional avatar, and can receive a certificate at the end of the course.

The Sales Adventure from the ZEISS Vision Care business group has now been honored with the eLearning award in the Best Story-based Learning category at the 2015 didakta, Europes largest education fair. Every year, the eLearning Journal recognizes around 25 state-of-the-art projects in the field of web-based training.

"Digitization is changing eye care and the way the next generation is educated," says Dirk Kubitschek, Director of Global Sales Training in the ZEISS Vision Care business group. "With this interactive, role-playing training course, future eye care professionals, as well as employees, learn how to provide solution-oriented advice to end consumers. The Sales Adventure focuses on the entire customer experience and not just the glasses."

With this training method, ZEISS intends to set a uniform consultation standard for the sales of ZEISS eyeglass lenses and to improve consultation for consumers. The interactive training course was implemented together with CoreCompetence, the specialist for digital learning experiences, and Aalen University.

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ZEISS Sales Adventure: a web-based role-play for opticians to enhance their sales skills

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ZEISS Sales Adventure: a web-based role-play for opticians to enhance their sales skills

Joachim Kuss

ZEISS Vision Care

Phone: +49 7361 5578-1295

Fax:

joachim.kuss@zeiss.com

ZEISS

ZEISS is an international leader in the fields of optics and optoelectronics. The about 25,000 employees of ZEISS generated revenue of about 4.3 billion euros in fiscal year 2013/14. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. ZEISS has been contributing to technological progress for more than 160 years. ZEISS develops and produces solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums. ZEISS is present in over 40 countries around the globe with more than 40 production facilities, around 50 sales and service locations and over 20 research and development sites. Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

Vision Care

The Vision Care business group of ZEISS is the one of the worlds leading manufacturers combining ophthalmic expertise and solutions with an international brand. The business group develops and produces instruments and offerings for the entire eyeglass value chain. In fiscal year 2013/14 the business group generated revenue of 761 million euros with around 8,300 employees. The Vision Care business group is represented by Carl Zeiss Vision International GmbH. The Management Board comprises Dr. Raymund Heinen (CEO), Manfred Klingel (COO), Ulrich Krauss (CSO) and Sven Herrmann (CFO).

Number: 0043-2015-ENG EL

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LINK:	http://applications.zeiss.com/C1256A770030BCE0/WebViewTopNewsAllE/F4A4...
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