O Spotify sempre teve como foco colocar os ouvintes no controle. Hoje, as pessoas n o querem apenas mais formas de passar o tempo - elas querem que esse tempo seja bem aproveitado. Por isso, de Taste Profile a Prompted Playlist, passado pela expans o de contas gerenciadas at os Smart Filters, estamos oferecendo mais controle sobre a experi ncia de escuta. Essa cren a, de que o tempo no Spotify deve ser intencional, pessoal e recompensador, est no centro de como constru mos nossos produtos.
Os ouvintes do Spotify concordam, e essa sensa o de controle se traduz diretamente em valor. Segundo uma pesquisa da Burson com 8.400 respondentes em 19 mercados (27 de agosto a 3 de outubro de 2025), 93% dos usu rios do Spotify se animam com funcionalidades que oferecem mais controle, e 92% dizem que o Spotify os aproxima do que amam. Entre os mais jovens, a Edison Research aponta que 86% da Gera o Z escuta m sica ou podcasts para melhorar o humor. Em um mundo de consumo passivo, o Spotify oferece algo diferente: uma experi ncia mais intencional, que as pessoas podem moldar ativamente em torno do que gostam.
por isso que trabalhamos intensamente em novos controles de v deo que permitem aos usu rios personalizar melhor seu tempo no Spotify, seja mantendo uma experi ncia focada em udio ou adicionando uma camada mais rica com v deo.
A partir de hoje, o Spotify amplia globalmente os controles de v deo no plano Fam lia. Administradores passam a poder ativar ou desativar v deos para qualquer membro nas configura es da assinatura. Antes restrito a contas de menores de 13 anos (ou equivalente local), o recurso agora se estende a todo o plano Fam lia.
Tamb m estamos introduzindo novas configura es para que todos os usu rios Premium e tamb m usu rios do plano gratuito possam controlar como o v deo aparece no aplicativo. Essa atualiza o come ar a ser disponibilizada globalmente ainda este m s. Isso garante que todos os ouvintes, desde indiv duos at fam lias, possam moldar uma experi ncia que lhes seja adequada.
Para acessar os controles de v deo, basta ir em Configura es e privacidade > Conte do e tela, onde ser poss vel ativar ou desativar a reprodu o em loop de imagens ou v deos do Canvas para m sicas ou podcasts.. As prefer ncias escolhidas ser o aplicadas em todos os dispositivos - celular, desktop, web ou TV. An ncios em v deo e alguns elementos visuais em an ncios de udio continuar o sendo exibidos. Seja voc f de uma experi ncia visual ou apenas de udio, o Spotify se adapta a voc .
Agora, os ouvintes podem escolher exatamente como querem interagir com v deos que complementam m sicas e podcasts. Controle muda tudo: o tempo deixa de parecer desperdi ado e passa a ser seu. E temos mais novidades a caminho para que o Spotify continue sendo um lugar onde as pessoas adoram descobrir novos artistas, criadores e autores.
Temos mais recursos incr veis em desenvolvimento, para que o Spotify continue sendo um lugar onde as pessoas adoram passar o tempo descobrindo seus novos artistas, criadores ou autores favoritos. Enquanto isso, voc pode ouvir ou assistir ao nosso co-CEO, Gustav S derstr m, compartilhar mais sobre como e por que constru mos de forma intencional.
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O Spotify sempre teve como foco colocar os ouvintes no controle. Hoje, as pessoas n o querem apenas mais formas de passar o tempo - elas querem que esse tempo seja bem aproveitado. Por isso, de Taste Profile a Prompted Playlist, passado pela expans o de contas gerenciadas at os Smart Filters, estamos oferecendo mais controle sobre a experi ncia de escuta. Essa cren a, de que o tempo no Spotify deve ser intencional, pessoal e recompensador, est no centro de como constru mos nossos produtos.
