You Know Every Song. We Saved You Two Tickets. Introducing Reserved.

Getting concert tickets today can feel like a race you're set up to lose.

You show up at the right time, refresh endlessly, and still miss out. Too often, the experience is stressful, unpredictable, and disconnected from what should matter most: whether real fans actually get tickets.

We think there's a better way.

Introducing Reserved, a new experience for eligible Spotify Premium subscribers (ages 18+), starting in the U.S., with more markets to follow. With Reserved, Spotify will identify an artist's most dedicated fans and hold two tour tickets for them. No racing against thousands of other fans, no hunting for codes, just a reserved window to purchase before tickets are on sale to the general public.

You show up for the artist, Spotify shows up for you. No added fees from Spotify, and more of an artist's truest fans will end up in the crowd where it matters most.

Built around real fan engagement Spotify has long been where fans discover their next favorite artists, and where artists grow their audiences. Reserved builds on this by helping true fans get to the show. With Reserved, Spotify will be the only audio streaming service where your fandom is rewarded with two tour tickets reserved for fans like you, because real fandom deserves a real seat at the show.

We'll identify real fans based on factors like streams, shares, and other Spotify activity, and will also monitor the activity of Premium users to ensure these are real human fans and not bots. If you're one of an artist's most dedicated fans, you'll have the opportunity to purchase two tickets during a dedicated window, typically around a day.

There will be significantly more superfans than there are seats available on a tour, so not every fan will receive an offer. And by only inviting validated fans, we will help ensure more tickets will go straight to fans instead of scalpers. Availability will vary by artist, tour, and location. Eligibility is based on your engagement with the artist on Spotify and where you're located, so make sure your preferred location is enabled in the Live Events Feed and your notifications are turned on.

How it'll work https://storage.googleapis.com/pr-newsroom-wp/1/2026/05/UI-asset.mp4

Starting this summer, newly announced tours for select artists will be able to dedicate tickets to true fans through Reserved. From there, Reserved will expand to more tours of all sizes, including many of the most sought-after shows on the road.

When it's available, here's what to expect:

If you're eligible for tickets, you'll receive an email and an in-app notification. To make sure you don't miss your offer, turn on notifications for live concerts and events, keep your app updated, and enable location settings for Spotify.

Up to two concert tickets on the tour will be available for you to purchase during a dedicated timeframe (about a day). Complete your purchase on a ticketing partner's platform during that window.

Reserved offers are based on the tour's locations, so if a tour isn't coming to your area, you may not receive an offer. If you do receive one, you can buy tickets for any show on the tour and you'll choose your date, location, and seats at checkout. Ticket types, seating options, and availability will vary by show.

Our broader commitment to live music Streaming and live music have always gone hand in hand. Touring is central to how artists build a career and connect with the fans who show up for them night after night. At its heart, Reserved is simple: tickets saved for real fans to purchase. We're building this to give something back to the fans who support artists the most-and because when artists and fans win, Spotify does, too. When the listeners who show up for an artist on Spotify are the ones getting into their shows, fans stick around, artists grow, and live music gets stronger.

This is part of a broader investment Spotify is making in live music across artists at every stage of their careers. Spotify already helps fans find shows they'll love. We work with more than 40 ticketing partners and offer features like Concerts Near You and Venue Search to make it easy to find shows and follow the venues fans love. We also put marketing behind artists' tours, both on-platform and off, so more fans can find shows they want to attend. To date, this work has driven more than $1.5 billion in ticket sales for artists. Reserved builds on that foundation.

Explore all the news and announcements from Spotify's 2026 Investor Day.

LINK:	https://newsroom.spotify.com/2026-05-21/investor-day-reserved-launch/...
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