The new entity, which is yet to be named, will include more than 100 outside broadcast trucks and flypacks and 40 studios and production facilities
By Jenny Priestley
Published: January 11, 2024 Updated: January 15, 2024
The new entity, which is yet to be named, will include more than 100 outside broadcast trucks and flypacks and 40 studios and production facilities
target=_blank title=Share on LinkedIn class=share-linkedin>
The boards of EMG and Gravity Media have announced the completion of a definitive agreement to combine their businesses.
The combination of the two companies creates one of the world's largest broadcast technology and production organisations.
The new entity, which is yet to be named, will include more than 100 outside broadcast trucks and flypacks and 40 studios and production facilities across Europe, the Middle East, United States, and Australia.
It will also have 30 offices across 12 countries, with a total of 2,000 permanent employees and access to a global network of freelance personnel.
The new entity will be led by Shaun Gregory, the current CEO of EMG, as its global chief executive officer. John Newton, founder, CEO and majority shareholder of Gravity Media, will serve as executive chairman.
Speaking to TVBEurope as part of a media briefing, Newton and Gregory revealed the deal was officially signed before Christmas and has passed all regulatory hurdles.
The two companies first began discussing the merger pre-Covid, added Newton, and resumed negotiations last year.
This is a non-cash transaction, which is why it's a merger, he added. It takes the best of both businesses. There is a scale difference. The EMG business is bigger than the Gravity Media business, but all of the existing Gravity Media and EMG stakeholders are now in the new combination.
The merger provides a much bigger and more stable company in an environment in an industry that's been through some difficult times, added Gregory.
Asked what it means for staff, Newton said he doesn't see much crossover between the two businesses. One of the reasons for doing the deal is that the geographic markets are quite separate, he added.
Gravity Media has a big position in APAC, a bigger position in the US than EMG. Obviously, we have some overlap in the UK but Gravity's UK business provides slightly different services to EMG. There's a good story for the aggregation of those services from glass to eyeball as such. We're production and content, and media services and facilities. So that's a combination of creative elements and also technical elements as well.
In terms of geography in the UK, Newton said he expects that in time all of the new entity's production staff will move into Gravity Media's White City production centre, while the OB trucks and back-off staff will likely move to one single location, if a location that can accommodate the scale of what's needed can be found .
We're always looking to improve, optimise and have an efficient business, added Newton. So just because there's a merger, there doesn't always have to be fallout from that.
If you look at our industry, generally, all of our competitors are suffering from the same challenges that we have. Hopefully, those bad days are behind us and we're going to start to see credit markets settle, inflation coming back under control, and that's going to drive a growth phase. We want to take the best of the services that we have globally, offer them to our current markets plus new markets, which will mean we'll be looking for more staff in those areas where we don't work.
According to Gregory, the merger allows the new entity to aggregate component parts of both businesses, enabling it to offer customers more services. This industry is not behind the times, but I think it's not mature, and there's an opportunity to take a more proactive role, he explained.
There's a kind of gap in the market for an Amazon of this sector, a truly digitised business that connects both people and customers around the world. There's a real opportunity for someone to step in and provide that real customer-facing point where you can just do something differently.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
The new entity, which is yet to be named, will include more than 100 outside broadcast trucks and flypacks and 40 studios and production facilities
