
AI and Audio: Implications as the Technology Moves Into the Broadcast Soundscape Audio execs see artificial intelligence as an ultra-smart, ultra-fast assistant By Dan Daley, Audio Editor
Wednesday, January 15, 2025 - 7:00 am
Print This Story | Subscribe
Story Highlights
Artificial intelligence (AI) already has significant presence in professional audio. It's automating and streamlining such tasks as editing, mixing, mastering, and, increasingly, music creation and generation. It allows producers and engineers to work faster and more efficiently and offers new creative possibilities. Even so, there are concerns regarding the potential for loss of human creative input and the ethical implications of AI-generated content.
SVG asked some industry thought leaders for their views on this inflective moment in pro audio's evolution.
NBC Sports' Karl Malone: The beauty of AI lies in its ability to analyze a scenario and evaluate far more parameters of an audio signal than we ever could as humans.
Karl Malone, senior director, audio engineering, NBC Sports:
I'm excited to have the ability to see what can be achieved with new AI tools in broadcast audio. We already look to Cedars, Isotopes, and upmix engines to look after complex tasks, and the use of Kick for mixing ball effects in European football should be enough for us to take automated and intelligent technology seriously.
The beauty of AI lies in its ability to analyze a scenario and evaluate far more parameters of an audio signal than we ever could as humans. Although A1s excel at brain-to-hand-to-eye coordination, we simply cannot match the computational foresight of AI. It can process information in real time, anticipate outcomes, and make decisions or offer suggestions based on both its analysis and the specific training it has received for a given situation.
However, the artistic nuances and creative expertise that define an A1's work are irreplaceable, making AI unsuitable for mixing a major broadcast show on its own. That said, AI could be highly effective in handling secondary outputs, such as creating a dedicated mix for second-screen feeds - focusing, for instance, on mixing close ball effects and radio commentary as a separate audio feed.
AI can also be helpful in the QC of large numbers of program feeds to be able to check audio and video for all sorts of visual- and audio-mix issues: out-of-sync audio and video, artifacts in video-resolution-quality fluctuations, missing audio, clipping, metadata timing, phase, etc. It can alert the MCR/BOC operator to take a closer look or listen.
Ultimately, we decide if we want to use it in these early stages or not, so it's not being forced upon anyone to implement.
Audio-Technica's Gary Dixon: AI is a tool for humans to better react to unpredictable events caused by interesting human nature.
Gary Dixon, director, broadcast and production business development, Audio-Technica:
Audio is dynamic, and the moments worth hearing are typically unpredictable: such as a crash in racing, the eruption of the crowd at the 18th hole, or holding a music note just a little longer at a concert. AI in professional audio and in microphones specifically will be used as a tool for quickly adapting hardware in unpredictable audio situations. Hardware can have limitations in gain structure, dynamics, and general EQ, whereas AI can assist the human in reacting to these situations.
However, for audio to appeal to humans, the final monitoring stage and final adjustments will need to be done by humans. AI is a tool for humans to better react to unpredictable events caused by interesting human nature.
Christian Scheck, head of marketing content, Lawo:
From a content-creation perspective, generative AI is proving extremely powerful. As far as video is concerned, it is already possible to feed a generative AI engine with some information to get usable footage.
Similarly, on the audio side, music written and performed by AI engines is beginning to scare songwriters and performers alike, while artificially generated voiceovers for videos and live commentary for broadcasts manage to fool a growing number of listeners into believing that they are listening to a human.
AI has been used to good effect for the generation of closed captioning, which used to be a time-consuming task and can now be prepared within minutes. Results, however, still need to be checked by a human for consistency, tone of voice, and, critically, accuracy.
Lawo's Christian Scheck: AI has been used to good effect for the generation of closed captioning, which used to be a time-consuming task. Results, however, still need to be checked by a human.
In the broadcast industry, more-advanced algorithms [can] help audio engineers, for instance, cope with a rapidly growing workload, not least in immersive-audio-mixing scenarios that require the supervision and delivery of several presentations and downmix formats - all from one console and by a single A1.
Ultimately, the success of AI in live-production scenarios will depend on how well it responds to unexpected situations. It may very well become a powerful assistant that complements media production based on the use of Lawo solutions, but whether it will be able to replace DSP audio or high-quality video processing remains to be seen.
AI can add value in other ways. On a modern, software-based platform like HOME Apps, for instance, AI can streamline process monitoring, vastly improve debug times, and shorten downtimes, as well as assist with data analysis and help predict failure conditions.
Other applications could include advanced auto-mixing algorithms or the intelligent deployment of apps and services to max out hardware and software utilization in scenarios with a limited number of computing resources.
However, AI needs to be applied wi
More from Sports Video Group
13/03/2026
Recently named CEO Andreas Eriksson has taken the helm at Net Insight at a pivot...
13/03/2026
Scripps Sports and Ally Financial are partnering with the Professional Women's Hockey League (PWHL) to broadcast its first game on national linear televisio...
13/03/2026
Disney+ has launched Verts, a vertical video feed on its U.S. mobile app, markin...
13/03/2026
LTN, a managed IP video transport company, and Appear, a live production technol...
13/03/2026
The Professional Fighters League (PFL) has announced an agreement with Sportradar for global betting data and streaming rights. Under the deal, Sportradar becom...
13/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/03/2026
The streamer will be the first entertainment platform to offer AI-enabled vertical video for live games, starting with the NBA...
13/03/2026
Ease Live, an Evertz company specializing in interactive graphical overlays, has deployed its platform on Red Bull TV for Premier Padel coverage. The deployment...
13/03/2026
Monday Night Football, ESPN's premiere NFL property, has continued to be improved and upgraded from a production perspective. Alternative broadcasts are aug...
13/03/2026
At NAB Show 2026, Net Insight (booth W1653) is introducing the Nimbra 520, a high-density media processing node for live contribution and distribution across ma...
13/03/2026
Harmonic (booth W2831) has announced Spectrum X Plus, the newest generation of its Spectrum X media server, offering double the channel density of previous gene...
13/03/2026
Riedel Communications has announced the expansion of its Managed Technology Divi...
13/03/2026
Telestream (booth W1503) has announced the expansion of Telestream Cloud Services with the introduction of UP, a cloud-native solution for ingest, orchestration...
13/03/2026
From awards ceremonies and sports honors shows to festivals and fan conventions,...
13/03/2026
Overtime has announced a partnership with Metro by T-Mobile, naming Metro the Of...
13/03/2026
At NAB 2026, Calrec (booth C6907) will IP Ecosystem powered by True Control 2.0, integrating the company's IP-native Argo consoles - including the U.S. debu...
13/03/2026
Ratings Roundup is a rundown of recent ratings news derived from press releases ...
12/03/2026
Techex, a global expert in live video solutions over IP and cloud, announces the appointment of Matt McKee as Senior Director, Sales, Americas, further strength...
12/03/2026
KOKUSAI DENKI Electric America has appointed Mondae Hott as Regional Sales Manag...
12/03/2026
At the 2026 NAB Show, Interra Systems will showcase its latest advancements in a...
12/03/2026
The 15th National Games of China concluded after a two-week celebration of athletic excellence and regional collaboration. Held from Nov. 9-21 across Guangdong,...
12/03/2026
Live-production academic program Butler Sports Live produced a total of 40 fall-...
12/03/2026
The University of Nebraska's HuskerVision has completed the second phase of ...
12/03/2026
Grass Valley and integration partner Tab M Solutions have completed Phase 1 of a...
12/03/2026
The broadcaster expands its campus-production model as the university handles tw...
12/03/2026
Disney has announced the addition of March Madness - the NCAA Division I Men...
12/03/2026
Apple TV's Friday Night Baseball MLB doubleheader series returns for its f...
12/03/2026
The senior from New Jersey is making his mark in South Bend, both on the mic and behind it...
12/03/2026
After a relatively quiet January, the month of February was jammed packed with l...
12/03/2026
Long-time production partner Echo Entertainment is producing the broadcast, while Cosm played a vital role in the collaboration...
09/03/2026
Foos Gone Wild and Combate Global have teamed up to create a twist on combat sports competition, announcing the launch of a special amateur Mixed Martial Arts (...
09/03/2026
At the 2026 NAB Show, Harmonic will introduce significant enhancements to its video appliances and SaaS solutions, highlighted by a next-generation media server...
09/03/2026
ESPN's March 3 spring training matchup between Team USA and the San Francisc...
09/03/2026
Most Valuable Promotions (MVP) announces the launch of MVPW, a new global platfo...
09/03/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
09/03/2026
From Super Bowl compounds to Final Four setups, the Hofstra graduate helps coord...
09/03/2026
Stamford plays a key role, but a small team in Cortina and Milan powers local presence and mixed-zone coverage...
09/03/2026
The event brings together SVG's previous Cloud Production and Content Management Forums into a single, comprehensive day of programming...
09/03/2026
Updated Mar 9, 2026
Live surround sound has been a part of the plan for Roman a...
06/03/2026
TNT Sports and the International Basketball Federation (FIBA) have reached a mul...
06/03/2026
OffBall and TOGETHXR, two influential young media companies in sports, announce a strategic and operational partnership in a shared push to scale and create inn...
06/03/2026
InfoComm 2026, a destination for AV, IT, broadcast, and AI-driven systems, annou...
06/03/2026
LTN and MediaKind announce a strategic partnership to integrate MediaKind's ...
06/03/2026
X Games and the Greater New Orleans Sports Foundation (GNOSF) announce that New Orleans, Louisiana, will host the first-ever X Games Championship event - the fi...
06/03/2026
As part of a busy start of the year at Chyron, the AXIS team developed a set of improvements for AXIS Maps. The features released empower users with more flexib...
06/03/2026
At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast ind...
06/03/2026
At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence, which definin...
06/03/2026
SES announces that it has added new Medium Earth Orbit (MEO) satellite capacity ...
06/03/2026
LucidLink, the cloud-native file streaming platform for instant, secure access to large files, announce LucidLink Connect, a new solution that enables real-time...
06/03/2026
Panasonic helped bring the world of Paddington: The Musical to life through imme...