--
Nickelodeon, the number-one kids' network with the top-rated kids' shows on all TV, is pairing this year's fun-filled slime-fest, the 2017 Kids' Choice Awards, with the debut of an all-new brand refresh of its on-air and online look and feel-one that reflects the play, surprise and imagination in kids' lives and delivers on the net's mission to help make the world a more playful place. Created with global branding and creative agency Superestudio, based in Buenos Aires, Argentina, Nick's new look focuses on the power of imagination via an array of kids interacting with the real world and Nick's beloved characters in surprising and surreal mixes of live-action and graphics.
Click to view:
https://ql.mediasilo.com/#ql/58c6f5f0e4b02b999f515065/728e822c-f6da-4a71-85c2-44203e05001f
The new look consists of almost 300 deliverables, including bumpers, IDs, promo toolkits and graphic developments that will first roll out across the net's U.S. linear platform, followed by online, social media and off-channel. Updated elements for the network's international channels will then follow.
We really wanted to highlight how much surprise and fun is a part of kids' everyday lives, so we took as our inspiration the surreal nature of GIFs, memes and emoticons and created an entire new visual vocabulary, says Michael Waldron, Senior Vice President Creative Director Art and Design for Nickelodeon Group and Nick@Nite. Using a mix of real kids and on-air talent, the refresh looks through the lens of how kids see things -- the unpredictable, extraordinary and joyful nature of a child's imagination. Superestudio was the right company for this refresh because they use a great mix of different techniques, and they brought a fresh viewpoint that had just the right amount of quirk and whimsy.
Kids are constantly exploring the world and being amazed by new knowledge and discoveries, noted Ezequiel Rormoser, Executive and General Creative Director of Superestudio. The depth to which Nickelodeon knows it audience allowed us to reach the three creative goals we set for this project--be real, be unexpected and be playful-and to create an entirely new iconography that is clearly kid-first and kid-centric.
The visual narrative of Nickelodeon's new look was executed by combining real kids with 2D and 3D graphics to create imaginative reinterpretations of Nickelodeon's properties and characters as they became real-world playgrounds for kids to bring to life, rearrange and redesign. From turning SpongeBob's face into a tongue-twisted fun zone, to kids rearranging and rebuilding Lincoln Loud from The Loud House, everything from the overhead and docu-style camera angles to the seamless blend of real-world, tactile and fantastical elements, is designed to drive a visual conversation between the network and its audience.
Nickelodeon's classic orange logo will now be set against an updated color palette of bright and cheerful tones, including purple, light blue, lime and cream. Embracing the bold, modern sans-serif type, Galano Grotesque Black, the refresh also uses color to create, contrast and codify the on-air messaging.
We had a wonderful collaboration with the Nickelodeon team, and we're really proud of creating something together that's new, exciting and purely Nick, added Rormoser. This project with Nickelodeon bears all the hallmarks of a Superestudio project, from live-action to animation and all of our creative capabilities in between, and we're grateful for the opportunity to have worked on such a major brand initiative with a network we love and respect.
Nickelodeon's brand refresh comes at a time when the network is experiencing a surge of creativity and popularity, recently marking three years and counting as the number-one kids' network--in every kid demo (Kids 2-11, Kids 6-11 and Kids 2-5), and with a new generation of hits for its audience. Nick is presently up +9% among Kids 2-11 year to date and owns the top-rated kids' shows in all TV in every demo, with hits like: Henry Danger, The Loud House, The Thundermans, Blaze and the Monster Machines and Shimmer and Shine. Nick is also heading into the new programming season with a content pipeline for every genre kids love, filled with almost 700 episodes of new and returning series across its platforms in preschool, animation, and live action; TV movies and tent-pole events; and real-world, on-the-ground experiences that will grow the brand further beyond television.
Nickelodeon
EVP Creative & Marketing: Kim Rosenblum SVP Creative Director Art & Design: Michael Waldron SVP Creative Director Brand: Tony Maxwell VP Animation Director Motion GFX: Kurt Hartman VP Nick Brand Design: Sandy Goijberg VP Creative Director Brand Editorial: Erica Ottenberg VP Project Manager: Adam Weiner Art Director: Shannon Macneilage Sr. Director Production: Joseph Pappalardo Producer: Tony Herman Production Manager: Kate Brennan Project Manager: Jon McNally Graphics Manager: Marisa Bramwell Animators: Carlos Miguez, Jeremy Sawyer, Jeff Wallenhorst, Megan Visconti, Kimberly Louis
Superestudio
Branding & Creative Agency: Superestudio Executive Creative Director: Ezequiel Rormoser Executive Producer: Marcos Torres Creative Director: Mariano Barbieri Animation Director: Leandro Feuz Senior Producer: Sofia Teodoro Post Production Coordinator: Maximiliano Sanguine Design: Florencia Piovesanel, Alejandra Lan, Malena Deluca, Nicolas Gloazzo, Valeria Moreiro, Mar a P a Vivo Animation: Martin Ferdkin, Armando Carrasquel, Ezequiel Leiva, Juan Manuel Z rraga, Esteban Blazquez, Horacio Herrero, Pablo Drut, Pablo Agromayor, Norberto Pizzini, Nicol s Trull s 3D: Eugenio Pignataro, Santiago Gelabert, Leandro Feuz, Armando Carrasquel, Ezequiel Leiva, Alejandra Lan, Juan Manuel Z rraga, Esteban
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
-- 
